Why Content Marketing is the New SEO

In recent years, SEO has considerably changed. Today you cannot just take a poorly designed website, fill it with second-rate content, create some links and expect good rankings. Now you have to go to great lengths by creating a really top-quality website, publishing really informative and engaging content, building thousands of links and making your customers a really good offer to solve their problems.

But not so fast, now! It is quite difficult to scale all of this. Developing thousands of top-quality links manually is not an easy task and, let’s say, costs a lot! And even if you are ready to spend this large chunk of money on it, it will take many months to make those links work. Moreover, you also should have any quality information to shareу on the social web.

So, how do you create thousands of links organically and get social shares? Your salvation is Content Marketing.

Content marketing is considered one of the most effective ways and the cheapest, by the way, to do SEO today. Not only producing good-quality content builds links at a faster pace, but also making the job manually. It will result in getting shared this content naturally on Google+, Facebook, Pinterest and Twitter.

The enormous difference between Paid SEO and Content Marketing

There is one considerable difference between paying for SEO and spending money on content marketing. Content marketing isn’t affected by algorithm updates! And this is a huge advantage of content marketing! Content marketing is a long-lasting solution that is always worth investing.

Conclusion

Now you understand why content marketing is considered the new SEO? However not all types of content can guarantee strong results. According to the course of detailed content researches, there were discovered the following types of content, which have better results than others:

·         Detailed content – short blog posts get fewer links than detailed articles. So focus on quality.

·         Easy-to-understand infographics – make complex data digestible by using such visual aid as infographics.

·         Social profiles – a key to a successful content marketing tactic is a quality completion of social profiles. Make sure you have built up strong Facebook, Twitter and Google+ profiles and use them to spread your content.

·         Collect emails – make e-mail opt-in forms in your sidebar and collect more e-mails. If you have an extensive e-mail list, you can e-mail to your potential clients every time you make a website update or publish a new informative blog post.

·         Make sure you publish quality content on a regular basis.

·         Headlines really matter – no matter how good your content is, if you can’t write attractive headlines, no one will read your content. Learn ho to write attractive headlines here.

So, what do you think? Is content marketing the new SEO?

Info presented by Rankwinz