What skills
do search engine optimizers need to blossom forth today? Should SEO experts
stew in their own juice and miss out on developing other marketing skills? Or should
the new version of ideal SEO specialist be a jack-of-all-trades?
The today’s SEO professional should be an integrated SEO
digital marketer that comprises knowledge about on-page SEO and other modern integrated
strategies.
If you are thinking about working in the SEO field, or you
are looking for a good SEO expert for your business, there are 5 must-have
SEO skills.
Technical SEO
If you really think that SEO is all about keyword research
and including them in a page content, then you are seriously wrong. Search Engine
Optimization deals more with making sites more qualitative at the server and page
level. This multiplies chances of being ranked well on search engines and
increases website traffic.
Of course, knowing what's what in on-page optimization,
including alt tags, title tags, copy optimization and H1, is really useful;
however, it's more important to understand the technical SEO, such as code. You
can easily make the IT running if you are deeply versed in technical SEO.
So go ahead and study everything about the technical side of
the SEO industry, including server response codes, server-side settings, rewrites,
sitemaps, etc. Deep understanding both server-level and page-level optimization
is what makes a regular SEO professional.
SMM
The world of to-day can’t imagine aт hour without social
media. Social media skills of a successful SEO expert should not be limited to running
accounts on Twitter, Facebook, YouTube and Pinterest. Social networking is another
powerful tool to attract website traffic. A well-managed SEO include developing
fan acquisition strategies, optimizing videos on YouTube and working on attracting
Twitter followers.
Social
media strategies are important also for link building, however the present-day
SEO requires traffic generation and customer attraction through social media. Moreover,
successful SEO should include both internal and external link optimization.
Usability and Information Architecture
SEO experts must realize the importance of appropriate website
usability. Website usability deals with the way your objects are situated on
your webpage. If the info you offer on your website is easy-to-find and the
whole site is easy-to-navigate for users, it has more chances to succeed. For a
good SEO, knowing about information architecture is critical. Content
organization also mattes a lot. So, think about your folder structure and the
way your website elements are labeled.
Content Marketing
Content is the
fundamental element that can engage website visitors and keep them on your site
page. As a rule, content marketing is divided into 2 principal tasks:
content creation and content distribution.
A SEO professional
must have great skills in both areas, in particular content creation. You
should remember, the quantity always significantly concedes to quality. Such basic
skills as finding content gaps, keyword research and distributing your content can
be helpful.
Summary
The SEO industry
is constantly changing. Today a deep understanding of web analytics and
metrics is also a must for a good SEO expert.
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