In order to achieve success, you have to learn the practices and strategies that work best in 2014. It doesn’t actually matter how busy you are, you just cannot ignore the importance of your brand marketing. Take a look at the 6 most important things every business owner should know about inbound marketing.
1. The traditional marketing project doesn’t work anymore. According to Brian Halligan, the author of the book “Inbound Marketing”, we have to attract customers, engage and delight them online. The way today’s consumers shop has changed considerably, so businesses should adapt to it to survive.
The Internet has enormously changed the way we live our lives, now consumers have more options than ever to skip marketing, which is annoying. Today you have to really earn consumer’s attention. Invest in ways to engage the customers meaningfully with an inbound experience.
2. Your content should stand out. Consider how many channels your television provides you, how many social media channels and websites you pass by every day. The same things happen to your customers. Today’s marketing says that just producing content is not enough to succeed. Your content must be educational, inspiring and entertaining. Your content should encourage discussion and dialogue.
3. Use an individual approach. Most businesses keep the broadcast marketing strategy, addressing a big group of people. However, your website would function better with people-working-for-people approach. Instead of writing texts to impress your competitors, produce content that an individual customer will appreciate.
4. Inbound includes content and code. Many business owners mistake massive volumes of content for an inbound strategy, forgetting that shipping code is extremely important as well. Particularly, free tools are powerful in converting website traffic into highly engaged leads.
For instance, InsightSquared created Sales Funnel, is a helpful tool that make it possible for Salesforce users to quickly diagnose their sales funnel. Leads that try Sales Funnel convert at a rate almost twenty times higher than leads that don’t.
5. Get visual. According to marketing researches, the average attention span is just 8 seconds. So if you have a really quality 10,000-word article about your new product launch, chances are very little that your targeted audience will even look through it.
Therefore, creating outstanding visual content is a key to earning your customer’s attention for more than 8 seconds. If design is not your strong point, use Visage or Canva to create simple and nice visuals.
6. Hire wisely. If you think about hiring an in-house marketer in order to help with your marketing efforts, you need a professional person who fully matches your desired strategy. Invest in those who are highly analytical, digitally savvy and have considerable experience creating outstanding content.
Today’s marketing world requires much more efforts than eveк before. Successful inbound marketing is a peculiar science that needs a specific expertise and much experience. Even if marketing is not your preferable area, make sure you understand even the basics. Be original and have a good luck!
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