No one can say that links have become less important to
online visibility. Conversely, they are just becoming more and more important. Building
links is an essential element of a successful SEO. Today, in order to make SEO
strategies work, there is a need for a spick-and-span new approach.
A Fresh Eye
The old link-building methods were quite easy to implement. Most
people would start with compiling a list of websites with high PageRank (PR)
and send an e-mail to each webmaster asking for a backlink. Other popular techniques
were poor-quality guest posting, comment links and article marketing.
Now everything has greatly changed. Today using these old
techniques will not bring you results. Forward looking SEO specialists are
changing the methods they are used to apply and developing new approaches to
link-building.
Domain Equity Development
Domain equity development, so-called DED, is considered the
new link-building approach today. It includes some constituent elements of traditional
link-building techniques linked with radically new solutions. Domain equity
development gathers up various techniques from all marketing channels in order to
give value to your organization’s domain. Today successful link-building requires the holistic digital marketing approach.
A quality Domain equity development formula includes Content
Marketing + Subject Matter Expertise + Brand Recognition + Link Building + Social
Signals.
DED uses the holistic approach not only for link-building,
but also for overall success measuring. DED focuses on such KPIs (key
performance indicators) as brand visibility, website traffic, UX and relevancy.
It’s All About Content
Content marketing is always the base of any campaign. High
quality content is topical outside of time. Just be sure you’re doing everything
right. Focus on professional organization, effective management, and
considerable encouragement. Give your content the importance and time it
requires, and you will be rewarded for your efforts.
Social Media
In recent months, there were a lot of talks about the importance
of social signals for search visibility. Some people consider that Google’s
algorithm takes these signals into account, however Rankwinz specialists thinks
that it actually doesn’t. But if we forget for a moment about whether it influences
ranking factor or not, social media is still a very important SEO tool! Moreover,
it’s a key to successful domain equity development.
Social media is a hidden and at the same time most effective
way for getting content shared.
It also opens a variety of other advantages, including interviews,
networking opportunities, writing opportunities and so on. Social media fuels the holistic
approach to digital marketing.
Conclusion
The main differences between old link-building techniques and
domain equity development approach are the priorities and timescales. Old link-building
had short-term results and short-sighted solutions. Innovative DED creates long-term
value. So catch new trends and make your choice!
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