Content, Usability and Calendars: Three Fundamental Factors to Focus On

Content creation is an actual and time-consuming topic today. The way you create content is much more difficult you may presuppose. Writing high quality content involves a great amount of efforts and profound understanding of the whole process. As a rule, this leads to the creating a calendar for planning content creation in order to help streamline the work.

Let us take a look at these factors in detail. 

Usability

Usability presents the way how difficult or easy it is for website visitors to interact with your website and implement their goals. 

According to Jakob Nielsen, Ph.D. and Principal at Nielsen Norman Group, usability is dependent on 5 quality elements:

• Learnability: Make easier for website visitors to carry out basic tasks, when they come to your site for the first time

• Efficiency: Shorten the time users spend on performing tasks

• Memorability: Make your website design memorable. When users return to your website after a certain period of not using it, how easily can they go over website details?

• Errors: Think about the possible errors users can make. How fast can they recover from them? Are these errors really severe?

• Satisfaction: Is it pleasant to use your website design?

Content

Digital marketing is an activity spectrum driven by quality content.  There are a lot of different effective content strategies for a digital marketing plan and all of them are based on three main questions:

1. who your core audience is;

2. which are the best methods to reach them out;

3. what are your best available resources in order to produce high quality content.

In fact, content can come in 4 fundamental forms: plain text, graphics, specially formatted text and videos. Firstly, consider which content form would be the most appropriate and valuable for reaching your core audience. Then think about the resources available to you, including budget plan. 

Next question to consider is determining what types of content you have to develop. Here is a list of the content types that can be useful for your digital marketing campaign:

• Industry news

• Product launches 

• New hires

• General product information/product details

• Discount offers 

• Case studies

• Inspirational Quotes/Images

• White papers

• Quick Tips

• Blog posts

• Fun Facts/ Life stories/anecdotes

• Event/Webinar/Teleseminar announcements

• Press Releases 

• Testimonials

• Press coverage

• Tutorials or How to’s (video/text)

• Contests 

• Motivational Videos

• Product Presentations (SlideShare/PowerPoint)

• Helpful resources (+ Infographic)

Calendar

Developing a calendar for your digital marketing campaigns is a wonderful way to cling to the line. 

There are a variety of Content Calendars forms, however most are performed in an Excel model and include the following items:

• Publish date

• Deadline

• Content Source

• Content Type

• Content publisher/creator

• Platform (social site/blog/etc.)

• Tracking method/code

• Landing page 

Hopefully, the article will help you come up with some good ideas about how to develop your content perfectly and manage a useful calendar.

Info presented by Rankwinz