понедельник, 17 июля 2017 г.

Benefits of using both Google and Facebook for your marketing campaigns



Luckily, today we have plenty of opportunities when it comes to marketing a brand or business online.
It is no longer news that two of the most powerful ways to bring huge traffic and leads back to your website is by means of Google Ads and Facebook Ads.
Either you want to focus your marketing efforts on Google or Facebook, both platforms will provide you with instant access to hundreds if not millions of users. At the same time, you will also have the necessary tools to reach your target audience faster and easier than ever.
Beyond any doubt, Google is the leading website and search engine in the whole world. As a result, it provides what seems to be a limitless number of users making searches via its database every second daily. In addition, Google cashes in like a crazy machine. You have definitely noticed how much of the screen space is now filled with paid ads. Therefore, advertising with the help of Google searches has become an effective tool to drive customers.
On the other side, there if Facebook that had quickly found itself as one of the most addictive social networks in the world today. Even if people don’t usually search for specific content via Facebook, each user is a major source of demographics and data, which helps marketers to easily optimize and target their ad campaigns.
Google Ads vs. Facebook Ads
Driving huge traffic and bringing new potential customers is all about engagement and delivering your message to the right audience. Therefore, you can use landing pages via Google Ads or short lead generation forms via Facebook Ads.
Regardless of the method or platform you use, Google and Facebook must both be at the top of your list of effective tools.
Here are a few of the major reasons why.
·   Today there are over 3 billion users on the web. Reaching them through Google and Facebookare two of the most powerful ways that guarantee success. If we look at the Facebook Ads platform, we discover that there are over 1.28 billion active users per month, which means over a trillion page views monthly.
·      If you consider to use Google for your marketing campaigns, you can select and track your audience based on geographic location, demographics, keyword targeting, language, device used, and more. When creating ads through Facebook, it's all about taking advantage of the power of demographic target, including location, interests and behaviors, user demographics, and custom audiences. Both platforms are optimized for complete mobile advertising.
·        
      Who Is the Winner?
    
      It is clear enough that both companies are winners. But, it also depends on what exactly you want to achieve through your advertising. If you are interested in immediate sales, then Google Ads is best; while Facebook is a perfect tool for those who want to focus on followers and lead generation. In other words, it’s up to you!


среда, 5 июля 2017 г.

How to create your marketing strategy

After identifying your target audience, it is important to understand the message you are trying to deliver to them via your marketing campaign. If there are more than one target market, the message could also differ based on the potential customer. In addition, you may also need to focus on your marketing in various ways: learn more about product strategy; positioning and differentiation.

Create brand awareness
In order to have a successful promotional strategy, it is crucial to create brand awareness amongst your potential customers. Brand awareness is related to the recognition of your specific product by current and potential customers.

Today, luckily, there are plenty of advertising techniques you can use to create brand awareness among your customers. Some of them are as follows:
·         traditional advertising – it is about business directories, newspapers, magazines, radio or TV, billboards., etc.
·         SEO (search engine optimisation) and PPC (pay-per-click and paid search advertising)
·         social media marketing
·         public relations – that include press releases, events, tours, launches, etc.
·         sales-based techniques – i.e. coupons, discounts, vouchers, competitions, loyalty programs for existing customers
·         direct marketing – i.e. email, packaging designs, mail order catalogues, point of sales displays, etc.

In addition, consider taking advantage of dealer or showroom events, exhibitions, trade shows, where you can benefit from any sales opportunities that may be presented there or check if your target audience is also attending those events.
Sell to your existing customers
If you want to increase your brand awareness, consider marketing it to your existing and loyal customers. When you understand your current customers’ needs and preferences, particularly of those who deal with you often or buy a lot - you are able to develop new methods to target them and, thus, increase your brand awareness.
Another effective strategy is encouraging your existing customers to promote you, as spreading a word about you can be very productive when developing the brand.
Time and measure your campaigns
Regardless of your promotional strategies, it is very important to time your steps towards reaching your target customers at the moment they are the most receptive. When developing strategies make sure they combine both long and short-term offers - special discounts or competitions.
In terms of measuring, you evaluate the effectiveness of your strategy which is very important. This may include asking new customers how they know about you or carrying out surveys before and after every marketing campaign. Monitoring your website traffic and using individual promotional codes for certain sales would also work perfectly. As a result, you will be able to determine your strengths and weaknesses as well as identify where and how you can improve your campaigns.

среда, 28 июня 2017 г.

How to make you app get high rankings

Have you developed an app and want to rank in mobile search engine results? If the answer is Yes, you’re going to need to make room in your SEO strategy for app optimization.
Here are a few tips on how to optimize your app to get the best rank possible.
You need optimization!
Base on a recent Google report, 27% of users are looking for apps in a search engine. The trend is likely to continue, because Google pushes into evidence app downloads from search results paying no regard for Google Play as a search engine. Moreover, Google has become better at ranking apps and this trend will definitely continue.
Although 40% of users still find apps by searching in an app store, it’s still relevant to think of how to optimize your app so that people can find it through a search engine.
Consider the app pack
Regardless of the fact that the word “app” can also include web-based applications as a service, most users think of apps as mobile applications first of all. And Google is aware of that.
Therefore, Google now uses an “app pack” at the top of the mobile search results. You can check it if you search on your mobile device for “photo editor,” for instance.
Use relevant right keywords
The first step of the optimization process is to get a page out of the SEO 101 playbook; i.e. collect the right keywords.
It has been already shown that users who are looking for an app, usually use a noun in their search. Therefore, people might search for “photo editor” or “travel planner.”
Thus, start your optimization process by paying more attention to what your app actually is rather than what it does.
Phrases like “edits photos” is what your app does. Users don’t use such keywords.
Your app is a “photo editor”. That’s is what they will search for.
Improve the title and description
Optimizing the title of your app is very important for SEO purposes. Moreover, Google analyses app descriptions as a text on a web page.
Use the keywords that you have collected from the first step and place them accurately throughout the description. The most important keyword must be placed in the title.
Of course, there are limitations as to the number of characters you can use in the app title, but, in that case, you will need some good creativity regarding what and how you will include in you title and description. 

среда, 14 июня 2017 г.

A brief introduction into keywords power

Regardless of the fact that today audience targeting is so popular, it is important to also admit some weaknesses as well. It turns out that paid search audience is not that heroic and the most effective targeting method paid searchers had expected it would be.
The purpose of this article is to shed some light on the idea that the keywords can be replaced by audience targeting in paid search.
The keyword is still the most powerful method of targeting for a paid search specialist, but also audience targeting can have a valuable impact in search bidding.
The best example one ever told in terms of the main weakness of audience targeting was from a traditional marketer who has perhaps never used the Keyword Planner. He said the following things:
·         He has two teenage daughters
·         They are within 24 months of each other, therefore in age demographic targeting they would be the same person
·         Both of them are young women, therefore in gender demographic targeting they would be the same person
·          Both of them are his daughters in his care, therefore in income demographic targeting they would be the same person
·         Both of them are living in his house, so in geographical targeting, they would be the same person
·         Both of them share the same friends, so in social targeting, they would be the same person
But, if speaking about personality, they are two different persons. One is creative and enjoys high heels and dresses, while the other loves the outdoors and sports, and wears blue jeans and sneakers almost all the time.
If a marketer using audience-targeting were selling spring dresses and saw them on his list, he would understand three things: (1) they are two high-school girls with the same revenue in the same geographical region, (2) they are both interested in spring dresses, and (3) will make only one sale.
It is not his targeting that causes problems; the thing is that not all those gathered into an audience persona box will work.
Audience targeting itself has shown some weaknesses. Moreover, it is not the saviour of all digital marketing that many believe it to be; and that there is an effective and really working solution that fits perfectly with demographic targeting, but cannot be replaced by it. It is a targeting method paid searchers have used for years now.
It is the keyword.
While audience targeting operates under the law of averages (someone in a demographically targeted list has to actually be interested in what one is selling”), keyword targeting works in individual-revealing user intent.

Keyword targeting can achieve the heights an audience can never, ever do...

пятница, 2 июня 2017 г.

How to drive more traffic to your website

Every website owner wants to attract visitors like a real magnet. Either you sell with the help of your website or run a blog just for having fun, you definitely expect a lot of comments, shares and thousands of visits, don’t you?
If you see no visitors, it is probably because your website doesn’t work well.

Consider SEO optimization

Of course, you cannot permanently increase the number of visitors to your website without proper SEO optimization. If Google offers the opportunity to gain organic traffic for free, why not using it?

Content marketing

It is important to remember that SEO likes content. The more informational material you publish, the more relevant keywords it contains, therefore, the higher your rankings on Google. So, think about creating informative pages alongside the transactional ones.
Content marketing is the tool that becomes the voice of your brand and brings new customers. And here we are talking not only about blogging, but also about making landing pages, guest posting, mission statements, and email campaigns.

Your presence on social media

Many people now believe that a Facebook account for a certain business is nothing more than just hanging on daily and posting funny pictures and videos. Actually, the situation is different. In fact, it is a full-time job where you have to respond promptly to every customer’s request and you have to solve the problems that might occur the same way you normally do by phone or email.
At the same time, social media is a powerful tool that helps us find our potential customers in their natural environment, get in contact with them, gain trust and valuable leads. That’s why, if you doubt the role of social media within a business, you better stop it right now, and create an account instead.
Don’t fall for the idea that it is possible to increase your website traffic without marketing. This is a complete lie. Driving more traffic means choosing the right strategy.
You can use content, email and community marketing alongside some social media strategies. Consider creating resources such as webinars, infographics, podcasts, etc. in addition, you can also organize social events (contests, promotions). You just have to know that the possibilities are endless.
The last but not least, it is important to follow your competition and always keep the finger on the pulse when it comes to your strategies. It is never too late to choose another path is something doesn’t work properly!

пятница, 26 мая 2017 г.

Benefits of an advertising campaign on YouTube


It might be really surprising for you to find out that the average user spends up to 40 minutes per session on YouTube. Whiting this time period, the user is exposed to a lot of advertisements. That is the place for your small business.
The number of people using the Internet for their news and television programming is growing significantly. Therefore, instead of investing into a commercial on radio, television, or print, consider having an ad on YouTube. It will allow you to reach potential customers via a more targeted approach.
There are many benefits of YouTube advertising, including:

REACH
Based on the current statistics, YouTube has 1.3 billion users and they watch almost five billion videos every day. And this number wont’ stop increasing! Therefore, YouTube is a great opportunity for you to spread your message and reach millions of people that can eventually become your customers.

TARGETING
When it comes to targeting, YouTube provides many options to choose from, including:
·         Topic – the subject of the video content
·         Demographics 
·         Keywords 
·         Placements – specific pages relevant to ad
·         Category – interest

TIME

It turned out that users spend more time on YouTube than on other social networks available today. This is very effective for small business that try to draw more attention to their advertisements. If speaking about mobile users, the average session time spend on YouTube is more than 40 minutes.

COST
In terms of budget, with YouTube ads you pay per video view. A typical video ad runs between $0.10 and $0.30 per view. This depends on the quality of the video, your targeting and the overall goal.
It is for sure that everybody watching a YouTube video has seen the “Skip Ad” button. If so, you might be worried that you will have to pay for a view by the user who didn’t watch your entire ad. You don’t have to worry! YouTube doesn’t charge you for the first five seconds.

MEASURABLE
YouTube ads are more measurable if compared to TV advertising. You probably know how. You have the possibility to track the success of your video digitally by using clicks. Moreover, you can get in touch with your customer service representatives to find out where the consumer heard of your product or service. YouTube also allows advertisers to see when someone skipped your add as well as when people watched the video through YouTube’s Analytics.

So, is YouTube advertising worth giving a try? Definitely yes!


четверг, 18 мая 2017 г.

3 logical myths about rankings that will make your business fail


Incorrect assumption will always lead to bad decisions and bad consequences. There are three SEO myths that even the most intelligent people believe.

Myth 1: Doubling organic traffic will double sales

Of course, this can be true. Even more, in some cases, doubling the organic traffic can bring much more than doubling your sales. But SEO cannot be approached with this idea as the main point.
For example, you have site structure problems and a large area dedicated to documentation and a blog. Logically, if you fix the site structure and internal link mistakes, you will begin driving more traffic to the documentation and the blog filled with relevant and interesting content. The thing is that this traffic is less likely to be converting traffic, so driving more the organic traffic is possible without targeting what is really important: conversions.
To avoid this myth, think about different sections of your website, give them a value, and then develop method to make sure that once you are formulating the strategy for those sections of your website, you pay attention to the value of that traffic.

Myth 2: Outranking your competitors is crucial

The goal of our efforts is not about rankings at all, but rather income. You might think different, but if businesses were getting higher revenue from ranking in position 20 than position 1, SEO professionals would be working hard to get all their customers to the top of page three.
In addition, it can be effective to not only looking at keyword amounts with the help of a tool like Moz’s Keyword Explorer, but to use SpyFu, for instance, to get a better understanding of how a site is doing overall.

Myth 3: Keyword tools are accurate

Opening people’s eyes to see the reality is often sad but necessary. A lot of customers include huge search volumes of for the phrases they’re thinking about with their initial emails.
Let’s go back to the part where we mentioned that it is better using Moz’s Keyword Explorer rather than Google’s Keyword Planner. The former is more realistic because Keyword Planner is developed for AdWords traffic and, as a general rule, produces numbers far above the number of unique searchers that would reach a result via organic. The Moz tool pays attention to this and algorithmically adapts for that in order to provide numbers closer to organic reality.

Conclusion

Business owners make a lot of mistakes before campaigns even begin. Most of them are the result of a lack of understanding of how keywords and rankings work. Regardless of how successful the SEO campaign is in terms of rankings attained, if the principles and data that the efforts were based on are misunderstood, it could lead to campaign failure.