пятница, 26 мая 2017 г.

Benefits of an advertising campaign on YouTube


It might be really surprising for you to find out that the average user spends up to 40 minutes per session on YouTube. Whiting this time period, the user is exposed to a lot of advertisements. That is the place for your small business.
The number of people using the Internet for their news and television programming is growing significantly. Therefore, instead of investing into a commercial on radio, television, or print, consider having an ad on YouTube. It will allow you to reach potential customers via a more targeted approach.
There are many benefits of YouTube advertising, including:

REACH
Based on the current statistics, YouTube has 1.3 billion users and they watch almost five billion videos every day. And this number wont’ stop increasing! Therefore, YouTube is a great opportunity for you to spread your message and reach millions of people that can eventually become your customers.

TARGETING
When it comes to targeting, YouTube provides many options to choose from, including:
·         Topic – the subject of the video content
·         Demographics 
·         Keywords 
·         Placements – specific pages relevant to ad
·         Category – interest

TIME

It turned out that users spend more time on YouTube than on other social networks available today. This is very effective for small business that try to draw more attention to their advertisements. If speaking about mobile users, the average session time spend on YouTube is more than 40 minutes.

COST
In terms of budget, with YouTube ads you pay per video view. A typical video ad runs between $0.10 and $0.30 per view. This depends on the quality of the video, your targeting and the overall goal.
It is for sure that everybody watching a YouTube video has seen the “Skip Ad” button. If so, you might be worried that you will have to pay for a view by the user who didn’t watch your entire ad. You don’t have to worry! YouTube doesn’t charge you for the first five seconds.

MEASURABLE
YouTube ads are more measurable if compared to TV advertising. You probably know how. You have the possibility to track the success of your video digitally by using clicks. Moreover, you can get in touch with your customer service representatives to find out where the consumer heard of your product or service. YouTube also allows advertisers to see when someone skipped your add as well as when people watched the video through YouTube’s Analytics.

So, is YouTube advertising worth giving a try? Definitely yes!


четверг, 18 мая 2017 г.

3 logical myths about rankings that will make your business fail


Incorrect assumption will always lead to bad decisions and bad consequences. There are three SEO myths that even the most intelligent people believe.

Myth 1: Doubling organic traffic will double sales

Of course, this can be true. Even more, in some cases, doubling the organic traffic can bring much more than doubling your sales. But SEO cannot be approached with this idea as the main point.
For example, you have site structure problems and a large area dedicated to documentation and a blog. Logically, if you fix the site structure and internal link mistakes, you will begin driving more traffic to the documentation and the blog filled with relevant and interesting content. The thing is that this traffic is less likely to be converting traffic, so driving more the organic traffic is possible without targeting what is really important: conversions.
To avoid this myth, think about different sections of your website, give them a value, and then develop method to make sure that once you are formulating the strategy for those sections of your website, you pay attention to the value of that traffic.

Myth 2: Outranking your competitors is crucial

The goal of our efforts is not about rankings at all, but rather income. You might think different, but if businesses were getting higher revenue from ranking in position 20 than position 1, SEO professionals would be working hard to get all their customers to the top of page three.
In addition, it can be effective to not only looking at keyword amounts with the help of a tool like Moz’s Keyword Explorer, but to use SpyFu, for instance, to get a better understanding of how a site is doing overall.

Myth 3: Keyword tools are accurate

Opening people’s eyes to see the reality is often sad but necessary. A lot of customers include huge search volumes of for the phrases they’re thinking about with their initial emails.
Let’s go back to the part where we mentioned that it is better using Moz’s Keyword Explorer rather than Google’s Keyword Planner. The former is more realistic because Keyword Planner is developed for AdWords traffic and, as a general rule, produces numbers far above the number of unique searchers that would reach a result via organic. The Moz tool pays attention to this and algorithmically adapts for that in order to provide numbers closer to organic reality.

Conclusion

Business owners make a lot of mistakes before campaigns even begin. Most of them are the result of a lack of understanding of how keywords and rankings work. Regardless of how successful the SEO campaign is in terms of rankings attained, if the principles and data that the efforts were based on are misunderstood, it could lead to campaign failure.

четверг, 4 мая 2017 г.

Local discovery and its future


Speaking about local search, it is important to point out some of the recent developments and technology that will have an impact both in the short and the long-run.
Today, we live in an exciting era for local marketing tools that will change the way users discover places.

Big Data

When it comes to local searches, proximity is the most important ranking factor. That doesn’t seem to change. However, it is the filter that presents, ranks and sorts out the nearby locations that will change. What filter are we talking about?
You are the filter.
Local discovery will work as proximity that has been filtered by your needs and preferences. The person who is searching will be the one to tell what locations are shown.
Actually, this is nothing new. Major search engines like Google, Bing, Yahoo have been tracking the browsing history in order to personalize the search results. The new thing is the perfection of artificial intelligence and Big Data analytics.
Big Data will now help search engines personalize local search results based on users’ individual preferences. The more the search engine knows about you, the more relevant search results and maps will show up.

Online assistants and voice search

Online or digital assistants will be the connection between customer profiles, the locations they are interested in and products around them.
Today, digital assistants will be present everywhere. On your smartphone, in your house, your car your office. In other words, they will be in any place with internet connection.
Therefore, the assistants such as Google Assistant, Amazon Alexa and Apple’s Siri will become the universal connection between the physical and digital worlds.

Move to augmented reality

With the growing popularity of voice search, you will need to replace the traditional screen on your smartphone and monitor. A picture can render more than a thousand words can, so it doesn’t seem that even a human-like-talking digital assistant will replace our need to see what’s in front of us.
A great solution is to replace the traditional screens with augmented reality. According to Facebook’s latest related to augmented reality, this indeed seems to be the direction we are oriented towards.
Augmented reality will perhaps be an exciting and less privacy-intrusive local discovery development. This will give the opportunity to search for a local restaurant, visualize the exact location of a product right on a shelf or deal with personalized location-based content with beacons. Now, it’s time to keep an eye on beacons.

Beacons

Beacons are a perfect solution in terms of surfacing content in a user’s proximity. The challenge right now is to draw users’ attention to beacons. Nonetheless, if everybody has a digital assistant built in their augmented reality glasses, it will be easy to discover beacon content and personalize it based on your preferences.
This article was written by Rankwinz

пятница, 28 апреля 2017 г.

Why Facebook Ads Will Make You Business Successful in 2017


It has been already shown that Facebook Ads will bring a lot more leads in 2017 than any other paid network. You’ll need to develop an effective strategy and use it with precision, but today there is a great opportunity for inbound marketers when it comes to Facebook. If you will consider this opportunity, it will pay off during the years to come.
Technology is developing at a fast pace, but that doesn’t mean you won’t miss some significant changes. This is because this doesn’t happen at once, but once in a while. You might have the chance to see the change in motion. Right now, this is for Facebook.

Why Investing in Facebook Ads?

Base on a research carried out by Google, the amount of mobile research B2B buyers do have increased by 91% year over year. This is really important because as consumers now prefer mobile over desktop, B2B buyers do the same. Today they read, research and work on their phones as well as spend time on the Facebook app/Instagram/Messenger.
With the help of Facebook, it is possible to reach these people with Lead Ads that promote you and allow users signing up with just a few clicks.
With Facebook’s Lead Ads, there is no longer needed for users to complete a form using pre-populated info and cut out the landing page step. Both significantly increase conversion rates and make the mobile ads effective for B2B marketers.

The Best Ad Technology

When it comes to ads, Facebook provides you with the most powerful, cutting-edge and effective ad units and targeting. Moreover, they are presented in a way so that marketers can easily execute. Ads are created to meet your goals, which is simple for inbound marketers to get started.

The Future of Facebook Ads

Facebook ad are some of the most effective solutions to make your business grow today. In addition, investing in Facebook today will also help you succeed in the future. When users all over the world go online today, they go to social networks and spend a lot of time with a Facebook property, but that’s just the beginning.
As you might now, the ads haven’t always represented a part of the inbound playbook. But, due to the Facebook innovation, they can be very helpful and not interruptive. There is also the combination of ads and inbound works.

This is just a short summary on how Facebook now helps thousands of business reach unprecedented success. 
This article was written by Rankwinz

понедельник, 17 апреля 2017 г.

Importance of Google Analytics for SEO



Many today know that Google Analytics is crucial for a successful SEO campaign. It doesn’t only offer valuable information about a website but also helps businesses a lot to reach their goals. Before analysing the benefits you can enjoy by using Google Analytics, let’s understand, first of all, what it actually is.

Google Analytics is a free web tool that helps you to collect information about the visitors to your website. In other words, it provides you with valuable information on things such as how a visitor got to your website, what did he/she do when on your website, did they convert or not, and a lot more useful information.

How can Google Analytics help your business?
GoogleAnalytics has four basic areas, including the audience - you can figure out who is visiting your website; acquisition – how visitors got to your website; behaviour – what they did on your website, and conversions – did they do what you expected them to do. Each of these reporting areas is very useful for different business purposes.

In addition, it is important to know that there four key benefits of Google Analytics. They are as follows:
- Website usability improvement
- Marketing campaign optimisation
- Budget allocation
- Audience identification

By getting the information about the way visitors use your website plays an important role in terms of understanding if your website satisfies their needs.
Marketing campaign optimisation helps you to figure out what works and what doesn’t work on your website. Therefore, you can later make all the necessary changes in order to improve the functionality of the website.

After you know what is working well and what is not working at all, you can understand where to invest money further. Google Analytics is a great tool here since it helps you identify the gaps in the investments you have made.
Even if you think you know your target audience, the Audience identification report provided by Google Analytics helps you to determine if you are right. In other words, these reports offer user-specific data that is an effective tool to better understand your audience. The data contained in the reports have elements such as visitor’s gender, locations, interests, etc.
Now, it is pretty clear that you must use Google Analytics in order to get your business to a new level. Moreover, it is very easy-to-use and is also flexible so that you can customise it to track everything on your website. 

This article was written by Rankwinz

четверг, 16 марта 2017 г.

Back to SEO fundamentals

Back to SEO fundamentals

If one tries to search on Google for the best SEO tips and tricks, the search engine will show over 14 million results. When it comes to understanding one’s SEO strategy, thousands of useful pieces of advice come out. Moreover, the users get new “the most” effective methods that “definitely work” each year. Some of them show really impressive result, the other one are not even worth reading.
Regardless of how many hot tips emerge daily, when it comes to optimizing your website to meet the requirements of Google, for example, the basics of SEO is crucial for the long-term success. Recently, many people still believe that content is king and forget about what is essential about SEO and focus solely on content distribution.
The point is that you can endlessly publish all the content that you have, but if your website is not properly optimized, forget about high rankings. Therefore, here are some basics to consider.
Crawlers
You as a website owner must, first of all, make sure you site is crawlable. You can assist the search engine crawlers that are crawling your website by using the robot.txt file. Also, there are some pages that you definitely don’t want to be crawled. Therefore, you can block them by making them “disallowed”.
It is important to know that until you know for sure what bot is causing you problems, you must be careful when taking the decision to block the crawlers from the entire site. In other words, you may end up blocking the crawlers that deal with indexing.
Website Structure
With the growing number of mobile-obsessed users, many sometimes forget about the practical. The better the structure of the website, the better user experience and, thus, higher rankings. Even if it seems simple, creating a solid structure is time-consuming and requires effort. It can positively impact both the navigation and the way crawlers understand the website content. Therefore, by quality website structure one must understand the content that is placed in a logical manner so that users and search engines find easily what they are looking for.
Titles & Meta Descriptions
Although only titles are considered in the algorithm, meta descriptions are very important as well. If Google doesn’t see the descriptions as a ranking sign, crawlers read them. Therefore, don’t miss the chance to tell them what you want about certain pages. The better are your title and meta descriptions, the higher click-through rates that lead to much better visibility.
These are just a few fundamental tips to consider before you jump into the latest SEO strategies

вторник, 24 февраля 2015 г.

Social Media Marketing for your online business


Have you ever thought what you need in order to become really successful in the online world? You need a website, obvious. It seems that the entire world we are living in right now has changed places. All of the brick-and-mortar places have moved over the internet. Now, we have online shops where we can find anything we would like. This is why having a website can make all the difference. Without one, you will not be notices and the people around the world will not know about you. When you have a website, you need to promote it.

One of the best ways to advertise is through the SMM. SMM is nothing else than social media marketing. This means that you can use the social media platforms to promote your website. It works because these networks are always full, and if you know some tricks and you know how to build a strategy here, then you will have success without a doubt. When implementing an SMM strategy, you need to pay attention to the social signals. Not anyone knows what they are and not anyone can use them to push up the necessary website.

This is one of the main reasons why you need to find an expert in the online marketing and SEO, who can undertake any kind of related tasks. Rankwinz is one of the specialists who can manage to do it right and in the best way possible. Social media platforms can be used for many purposes and in many ways. When you choose a strategy for your online website, you need to keep in mind the fact that not everything works for everything. You need to have a customized strategy, something that will work in your favor in a very good way.

When it comes to SMM, the Facebook Ads are a very good choice. Of course, you need to pay some extra money for this, but when you do so, you can cover a wide area. Doing this you can choose your target group, you can build a reputation and, in consequence, you will get more traffic and more visitors. Along with that, you are creating white backlinks that cannot harm your website and the reputation you have created so far. At its base, the social media marketing strategy is focused on building you a reputation and creating a name for you. You just need to use it in your favor.

Source: Rankwinz