четверг, 16 марта 2017 г.

Back to SEO fundamentals

Back to SEO fundamentals

If one tries to search on Google for the best SEO tips and tricks, the search engine will show over 14 million results. When it comes to understanding one’s SEO strategy, thousands of useful pieces of advice come out. Moreover, the users get new “the most” effective methods that “definitely work” each year. Some of them show really impressive result, the other one are not even worth reading.
Regardless of how many hot tips emerge daily, when it comes to optimizing your website to meet the requirements of Google, for example, the basics of SEO is crucial for the long-term success. Recently, many people still believe that content is king and forget about what is essential about SEO and focus solely on content distribution.
The point is that you can endlessly publish all the content that you have, but if your website is not properly optimized, forget about high rankings. Therefore, here are some basics to consider.
You as a website owner must, first of all, make sure you site is crawlable. You can assist the search engine crawlers that are crawling your website by using the robot.txt file. Also, there are some pages that you definitely don’t want to be crawled. Therefore, you can block them by making them “disallowed”.
It is important to know that until you know for sure what bot is causing you problems, you must be careful when taking the decision to block the crawlers from the entire site. In other words, you may end up blocking the crawlers that deal with indexing.
Website Structure
With the growing number of mobile-obsessed users, many sometimes forget about the practical. The better the structure of the website, the better user experience and, thus, higher rankings. Even if it seems simple, creating a solid structure is time-consuming and requires effort. It can positively impact both the navigation and the way crawlers understand the website content. Therefore, by quality website structure one must understand the content that is placed in a logical manner so that users and search engines find easily what they are looking for.
Titles & Meta Descriptions
Although only titles are considered in the algorithm, meta descriptions are very important as well. If Google doesn’t see the descriptions as a ranking sign, crawlers read them. Therefore, don’t miss the chance to tell them what you want about certain pages. The better are your title and meta descriptions, the higher click-through rates that lead to much better visibility.
These are just a few fundamental tips to consider before you jump into the latest SEO strategies

вторник, 24 февраля 2015 г.

Social Media Marketing for your online business

Have you ever thought what you need in order to become really successful in the online world? You need a website, obvious. It seems that the entire world we are living in right now has changed places. All of the brick-and-mortar places have moved over the internet. Now, we have online shops where we can find anything we would like. This is why having a website can make all the difference. Without one, you will not be notices and the people around the world will not know about you. When you have a website, you need to promote it.

One of the best ways to advertise is through the SMM. SMM is nothing else than social media marketing. This means that you can use the social media platforms to promote your website. It works because these networks are always full, and if you know some tricks and you know how to build a strategy here, then you will have success without a doubt. When implementing an SMM strategy, you need to pay attention to the social signals. Not anyone knows what they are and not anyone can use them to push up the necessary website.

This is one of the main reasons why you need to find an expert in the online marketing and SEO, who can undertake any kind of related tasks. Rankwinz is one of the specialists who can manage to do it right and in the best way possible. Social media platforms can be used for many purposes and in many ways. When you choose a strategy for your online website, you need to keep in mind the fact that not everything works for everything. You need to have a customized strategy, something that will work in your favor in a very good way.

When it comes to SMM, the Facebook Ads are a very good choice. Of course, you need to pay some extra money for this, but when you do so, you can cover a wide area. Doing this you can choose your target group, you can build a reputation and, in consequence, you will get more traffic and more visitors. Along with that, you are creating white backlinks that cannot harm your website and the reputation you have created so far. At its base, the social media marketing strategy is focused on building you a reputation and creating a name for you. You just need to use it in your favor.

Source: Rankwinz

вторник, 17 февраля 2015 г.

PPC advertising for your online business

In case you have built a website and you know now is the time to promote it, you need to do a little research first. There are many ways to use the online marketing strategies to benefit your goals. You just need to know how to choose them. For this, you can always go online and inform yourself. But let me tell you about the PPC strategy.

PPC stands for pay per click advertising. It is one of the most popular ways on the internet. Using this method you don’t have to be afraid pretty much of getting to sandbox. Since this is a paid and straightforward operation, there is nothing to worry about. Employing some pay per click tactics will only help you bust your traffic, and as a result getting more popular and gaining better results.

Depending on the things you want to achieve with your website, there can be many choices. When you make a choice, you need to take into consideration such things as the niche you have chosen to cover, your final goals, the period of time you expect the results to come and so on. In order to achieve anything you want, you need to have a good and customized strategy based on your needs and purposes. This is why you need always to choose a professional.

This is something Rankwinz can help you with. Working with PPC and other SEO and online marketing related strategies can be pretty challenging. To do is properly and efficiently, you need an expert. This expert should understand the online market better than anyone and anything else. Pay per click is something that works pretty well, it is one of the recommended online strategies. Even if it requires some investments, it can only help you and not harm you.

To do this, you need to use Google AdWords. Yet again, to make the most of it, you need to understand how it works and how can you use it in order to promote yourself. If you are a professional in this area of work, then it should not be hard for you. A challenging is always welcome, because it makes as alert and more focused. Therefore, in case you really want to improve your search engine ranking, you need to employ some PPC techniques as well. But don’t forget about other SEO strategies and don’t use only one, it will never work. You need to make a cocktail of them and mix them in such a way that everyone will get drunk when drinking it.

понедельник, 9 февраля 2015 г.

Your online marketing provider

We all know that in this world we are living at the present moment, in order to succeed and to achieve something, you need to set up a website. Sometimes it is even more important than choosing the name of your company. Because now, if you do not have a website, no one will take you seriously. The entire world is online. You can find anything you would like from any part of the world in just a few seconds. All you have to do is to make some clicks. And if you do have a website and you want it to be visited and seen by many people from any corner of this planet, you need to employ some SEO strategies.

SEO stands for search engine optimization, and it is basically your tool to push higher to the top your website. There are many techniques, directions and strategies when it comes to promoting a website. Depending on your needs and your goals, you must choose the most appropriate one for you. There are two types of SEO: on-page and off-page. On-page SEO is about everything you do on your website, such as keywords, content, etc. Off-page SEO means everything you do off it, such as Social Media Marketing, Link Building, High PR Blogs post, etc.

In order to achieve good results you need to do both on-site and off-site work. You can always choose only one, but it will be better to cover it all. This area of online marketing is not an easy one. On the contrary, there are not so many people who can manage to undertake such a task and be able to manage it in the best way possible. In case you are looking for an expert in SEO services, look no further, you have already found him. Rankwinz provides you with the professional and most affordable packages on the market.

Having a well-built website is important. As well as the design is important. Yet, if you want to be notices for real and get traffic, you need to pay attention to stuff like content or social promoting. Implementing all of these things will only be good for and your popularity on the net, your ranking will be improved, you will gain more visitors and everyone will find out about you and your business. In order to survive on the internet, you need to keep doing the SEO things, you need to be up-to-date, careful and achieve your goal.

понедельник, 26 января 2015 г.

SEO is part of a unified digital marketing strategy.

Search Engine Optimization (SEO) is an important step in your Inbound Marketing program that should support your website and help you get found on search engines like Google, Yahoo! and Bing.

In a perfect world, you'd employ someone to manage your website and get it working for your business. In reality this isn't always possible. That's where our SEO packages can help you take those difficult first steps and give you a clear plan of action to carry on.

Some SEO companies talk about X number of links and Y number of submissions. But not always quantity of links mean good results. When you will get results and how fast this depend on many factors.

Our monthly package was developed for all type of small and medium business, in it include many type of manual and automated services. Which will be Google friendly based on the latest Penguin and Panda updates. Our RankWinz package divided on Create Promo Materials, Link Development and Link Juice.

Features of this package is different kind of work some of them is made manually on relevant and authority websites. Latest update of this package was SEO Careers posts which can bring potential traffic and brand mention to your site, other service Thematic Blogs and forums mentions, Q&A mentions which increase your brand mentions and visibility in search. Today link building it is a mix with different relevant links and not needed create ton of links enough to start only from 50 to 200 per month and you will get quality results, trust from Google and growing in search position.

So you've heard of SEO package and you understand the impact that a first page placement in major search engines can have on your marketing goals. Now what? You want to ensure you are getting everything from an SEO package that is needed in order to ensure top placement.

SEO is part of a unified digital marketing strategy. And just as SEO has evolved, so have we. Link building and ranking will obviously always be important. We think of them more as critical offerings in a broader, holistic service with one simple goal: To make your business more profitable. SEO now touches on virtually every other marketing discipline. Design, public relations, conversion, content strategy and advertising. That’s why, with every RankWinz SEO package, you get professional service from people who take the time to understand your products and services and who are always on the look-out for ways to improve your bottom-line, even beyond SEO.

пятница, 23 января 2015 г.

What can you do with SEO in 2015?

Well, we just have started a new year. And this is the time to put yourself together and make new plans for the new year. You need to start with your operating budget. In case you already have invested in SEO and online marketing before, there is no doubt that you already know that the marketing budget is the most fluctuating one, and it can change daily, weekly, monthly. And for this reason, most of the people, if they need to cut out something, they start with this area of their business advertising. The main phrase and expression you can hear around as the argument for this is “half of the advertising works – we just don’t know which half”. Nevertheless, there is an answer for this, and if you know how to correctly use web analytics, then you are all set.

You should know that the organic search is something else than PPC, primary difference being that the results are not happening right now. A good organic campaign includes a combination of content marketing, link building strategies, social media marketing and so on. And you need to know that this cannot happen with only one click. All of these activities require research first, and then time to execute them, and in the end the time Google takes to index them.

Here you can encounter the so-called Google Paradox. Undoubtedly, you know the definition of insanity given by the scientist Albert Einstein: insanity is doing the same thing over and over again, but expecting different results. Well, you should know that in case of SEO this rule does not apply. Not once it has shown that it is the exception and can get you different results.

Now, let’s go back to the budget issue. In case of SEO, you can only assume the amount of money you will need for online advertising, because there are too many variables to take into account. Remember, using SEO for your website is the best thing you can do. It is worth it. And if you really want to have amazing results, while understanding the time variable here, then do go with cheap options, they rarely work, choose a good SEO campaign from an SEO expert or an SEO specialized company. You need someone who can work within the Google guidelines and know everything there is to know about Panda and Penguin, and how to keep your website away from them. Rankwinz is the most reasonable choice for this.

Source: Rankwinz

вторник, 20 января 2015 г.

Complementary and collaborator kind of services for link building

You need to work together with other websites and owners, not being in competition with them. There is no doubt that the competition cannot be excluded entirely, but finding some ways of collaborating can really help you. The main thing you can do here is exchanging links. You need to find a way not to compete but to complete each other. This way you will get greater results, thus having some kind of partners, which influences can boost you up. Nonetheless, there are also some dilemmas and maybe even difficulties, but everything can be resolved. One of the problems that can arise is the combining process of your businesses under a single domain.

In conclusion, the question is – what is better, single or multiple websites?! My recommendation is not to do so! Combining together more options and kinds of businesses can get you more competitors than collaborators. Therefore, the most reasonable solution is to have a single dedicated website for only one segment of the market. If you have different types of services to offer, it will be better to build several websites. Doing this you can get more collaborators for each site, since they will not see you as a competitor, but as an online based partner.

Another thing to keep in mind is that you need linkable niche websites. You need to know that for the link building sake, the niche website you have must provide at least one service that completes some other websites. The greatest ones here usually offer and also compare their lucrative products for the niche they are in. This means that showing that to the visitors you have can build some trust and also creates the so-called goodwill for the websites you are linking to. You need to make a trade, don’t sell your services to your collaborators, but make a trade.

It doesn’t matter which kind of site you have, you can always add something up. And you need to remember that in case your niche website complements a lot of other sites, it will become quite easy for you to negotiate for the links. Don’t forget – this goes both ways. Moreover, in the event your website in the single one that has regular links from your niches websites, then you are on the top – you will outrank any one of your competitors and the results you will get will be more than you have ever expected.

Source: Rankwinz