How to Use Site Search to Improve Your Business

You try various methods to attract traffic to your site, including PPC, SMM, tweets and blog posts. Such activities of high quality are usually expensive and time-consuming. 

So when you’ve convinced someone that your site is worth looking at, carefully listen to what this prospective consumer is saying. It never hurts to check if your site needs any improvements.

Where Did Visitors Come From?

One of the most effective ways to manage the visitor intentions is to discover where they came from.

·         Brand or direct search. Direct search is when visitors type into your website home page. It happens when they already know who you are. In such a case, your website search just helps visitors to get to what they want quickly.

·         Social. Social visits with on-site search are quite telling. Almost any promotional facebook post or informative tweet can bring potential customers to your website. What is interesting is that you can examine the terms typed into your search box and get an idea who is your prospective consumer and what he wants. Here your website search helps you to learn more details about the type of consumers social media can attract to your site.

·         Paid search. Visitors that are drawn to your website using generic search terms, and then searches on site is where there is a great opportunity for site improvement.  Let us take a deeper look at this particular segment.

Web Search and On Site Search: How does it work

Firstly, a consumer feels a need. Than he goes to Google in order find how to meet his need. After some promotional work you have done to your site to show up in search engines, your website appears on page 1 of the search results, and the visitor clicks on your website link, hoping you are a potential problem solver for him.

When a visitor comes to your website, he actually has 4 choices: he can contact you, he can make a purchase direct from the site, he can leave the website or he can dig deeper. Website search is one of the ways to dig deeper.

Key take-aways

So analyzing search term box results, you have an opportunity to greatly improve your website content, your services provided and even get an idea about the orientation of your next new product line. 

And there is an another important thing. Most web platforms offer you to direct certan on site search terms to a page of your selecting. If your site platform allows it, create search redirects, which can quickly get consumers to your best content relevant to their search.

Info presented by Rankwinz