Link Building’s Evolution

There is a great difference between link earning and link building. Link building requires a lot of work on your part, while link earning happens without any efforts especially as to getting links.

Let us take content as an example. You have invested a great deal of time and hard work in your content in order to introduce it to the targeted audience. What would be your next step?

As a rule, publication of any content is always followed by the natural promotion through various channels:

1. Firstly, promote your content through various social media channels

2. Inform those loyal customers who could be interested in your new offer/article

3. Develop relationships

4. Take advantage of paid promotion (Depending on the type of content and budget available, it can include such things as Facebook ads, paid tweets and so on)

The above-mentioned steps are absolutely natural for any content creation process. In contrast, link earning doesn’t require any additional steps beyond that. Link earning allows you to just wait for the links to come in after promotion or publication.

Unfortunately, our world is too fast-paced today and all the people are self-centric. So don't even expect others to notice and reward your hard work! Don't hold your breath! If you really want someone to recognize your value, promote that value. Promote it intelligently and widely.

For those who choose building links, there are several useful steps after your content is published:

• Identify your specific targeted audience who can really like your content

• Identify possible websites where your targeted audience could spend time

• Identify active pages on those websites where a link would be useful 

• Contact the webmasters of those websites, telling them about:

     1. The authorship and that your content really exists
     2. The high value of your content to their website audience
     3. The pages where a link can be placed would be useful
     4. A request for feedback with reference to the content

Google's Evolution and Algorithms

There is no secret in the fact that Google has strong reliance on links. In the days of Google’s foundation, a search engine recognized a link as a really trusted source. A link was a signal of relevance and authority. Over time, Google has developed and adapted to the web. However, one thing stayed the same: links remained to be a considerable signal in its algorithm. Links were shortcuts to getting quick and easy rankings. The next Google’s step was quite powerful. It was Penguin. Nonetheless, Penguin hasn’t reduced the importance of links. Vise versa, Penguin effectively detects poor-quality links and works to punish those links.

Therefore, building or earning links is a quite complicated and confusing subject, particularly to those who don’t have a considerable experience in SEO industry.

 Info presented by Rankwinz