Marketing
is definitely one of the determinative factors enhancing success of any online
business. Most business owners are fully
focused on such traditional traffic generation strategies as link building,
consequently losing many potential customers.
The
following strategies can help you increase your website's traffic significantly
without any marketing.
1. Add
Long-Tail Keywords to Your Pages
Of course,
most of people prefer focusing on short terms because they are easier to research
and identify. However, in fact, about 85% of the traffic you can receive
from "long-tail" queries that include 3-6 words.
As a rule,
long-tail keywords are easier to convert at a higher rate than short ones.
Here is the way how you can take advantage of long-tail variations and
increase your traffic considerably:
v
Identify Long-Tail Modifiers
For
example, you are a Logitech C310 webcam seller and want to optimize our page to
rank for searches. Google Keyword Tool can help you find all the long-tail
variations. Then look at the bottom of the search results, where Google displays
related searches. The related searches for the term "Logitech C310"
look as follows:
v Get these Modifiers into Your Page
Copy
If the
Logitech C310 page is optimized for "Logitech C310" in the least, you
don’t have to insert each long-tail phrase word-for-word into the page. Alternatively,
it would be better to use the unique variations of “Logitech C310” in order to expect
being well-ranked for it.
Make sure
the words highlighted below appeared on our page:
All of
these modifiers included into the copy provide the potentially strong
opportunity to rank for a larger range of queries.
2. Stand
Out with Quality Snippets
Quality
snippets are search listings, which include brief product review, availability
info and price. Snippets provide more detailed information about the certain
website or service or product from the search results page without visiting it.
Quality snippets
are a very powerful tool to increase a website traffic by up to 25%.
v
Video Thumbnails
Video
thumbnails appear alongside a page listing. Video thumbnails also increase the
click through rate of the associated pages.
3. Write Strong
Titles and Powerful Descriptions
The meta
title and meta description are really important because they determine the way your
page appears in the search results. By writing attractive titles and entertaining
descriptions, you can stand out to searches.
When
writing meta titles and meta descriptions, use marketing approach to it like
you are writing an advertisement. Develop unique selling offers and highlight why
your customer can benefit working with you.
4. Work
with Your Internal Links
We all know
that getting links from other websites is an effective traditional technique. However,
just some people realize the importance of your own website's structure and
internal links. If you need to give a certain page a rankings increase, you
should know that linking to it from existing high authority pages on your
domain can pass authority and help the target page to rank better.
So,
v Make a list of high-value target
pages you want to rank better
v Identify your website pages, which currently
have high authority
v Add a link from your authority pages
to your target pages.
v Incorporate the link organically on
the authority page with the usage of anchor text related to the keyword you
want the target page to rank for.
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