7 Things You Should Test to Increase Your Site Conversion Rate

It doesn't matter what goal your marketing campaign goes in, working on the increasing your website conversation rate must be in everyday priority. Here are 7 tests you should not miss.

1. Make you you've managed the unique selling propositions that convert the most. Let’s say the following: you know that your services or products are quality and you know which the strong points of your product, however your potential customer is not aware of it. So test all the selling offers in your ads and social media in order to find out which of these propositions influence best on your conversion rate.

2. Test the landing page design in 2 steps. Firstly, test several page designs to find out which is the more successful in appealing most to your potential customer. Secondly, apply changes to the top performing design to test how different versions of the same page affect the potential customer attraction. The majority of your time should be dedicated to the top section of the page.

3. One of the most important questions to consider for marketers is what do I want visitors to do on my page. Let us make the question easier: What is the action visitors can take on my website page that can boost profits? Calls to action should have a great impact on your bottom line.

4. Landing page text. Check out the effectiveness of your text management: where the testimonials are placed? Where your benefits and features analysis are made? Do your headlines increase website visitor interest? You may also use such metrics as average time and sales on site to evaluate the performance of your webpages.

5. Desktop vs. Mobile traffic return-on-investment. Usually desktop and mobile traffic’s rates significantly differ. Compare the marketing budget you are spending on each device with the return income and decrease the budget of the non-profitable.

6. Add a chat button to the home page. Most of website visitors prefer consulting with a professional before purchasing a service or a product. Addicting a chat button on your website gives you one more way to convert visitors into leads.

7. Conversion rate of returning users. Invest in customers who have visited your website, spent enough time on it but didn’t convert. They are interested in your product or service, however want to compare all available offers first. Create campaigns to target past site visitors and test different offers to incentivize sales.

 Testing is one of the best ways to improve the conversion rate of a website. Good luck!

Info presented by Rankwinz