We often forget that the people who search things on Google and those who read our content are the same people. So the task is not just get people there, but also make them stay.
1. One of the most important things about attracting reader’s attention is stories. Original stories always win. Writing stories that people would like to share and write about is the simplest organic way of successful SEO. As a rule, people are searching for original, high-quality, in-depth content.
2. Potential customer and keyword research are still important. As a rule, writers use all the available opportunities to find out optimal content themes. Such keyword tools as Bing Keyword Tool, Google Adwords Keyword Planner or Übersuggest can help you to determine the volume of content already optimized for key terms relative to the queries made for them.
3. Headline really matters. Regular plain headlines are cut-throat for articles. We’ve already talked about the importance of headlines in our yesterday’s article “7 Ways to Get More Clicks Using Headlines”. Let it be said in a couple of words: in order to attract attention, headlines should be special, provocative. It may contain numbers or straightforward facts. Headline is the first thing that potential reader sees to decide whether he wants to click on it or not.
4. More content vs. better content. Most marketers waste a lot of funds on producing a great amount of content. However, they forget that huge content volume usually damages the content quality. Be honest to yourself about your content, try to improve it if it is not informative or engaging enough, add specific headline and keywords. In case your website has numerous pages with copywriting of the same content, think about fresh content creation and page updating.
5. Optimize on both the platform and page level. Beyond page-level production strategy, intelligent platform technology is the life blood for quality content. By cleaning HTML code, fixing server errors, H1 headers and URL structures, you are able to encourage natural search results boost greatly.
6. Get inbound links. Even if you have original, interesting content, getting inbound links is still important. In recent times, guest blogging has gained a great popularity as a method to increase inbound link amount. It is considered an effective way to build brand identity and awareness. However, don’t do it in the prejudice of quality!
7. Social networks also matter. Social networks play a critical role in attracting traffic to a website. When anyone has a need to solve his problem, he usually searches not only on Google, but also all over Twitter, Facebook, Tumblr, Google+ and other social networks. The circle of influence between social media and search is indisputable.
So stay up-to-date with best practices and don’t be afraid of innovation! Be self-confident. Improve quality. Work hard. And the success will be on your side!
Info presented by Rankwinz
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