How to Get Your Customers to Come Back

One of the greatest mistakes of small-business owners is focusing only on attracting new clients forgetting about the importance of keeping them and turning them into loyal customers. In order to improve your customer relationship management, you should communicate with your customers regularly and keep providing them with top-quality service.

Here you can see three easy ways of how small businesses can keep their customers they worked so hard to earn:

1. Make a personal connection.
Firstly, focus on keeping your company in the customers' minds in a positive way.

Actually, every customer wants to feel special. This could be explained by the fact that people have a basic human need to be acknowledged and recognized. Sending e-mails to customers, whether it is wishing them a happy birthday, or congratulating on an anniversary, or just thanking them for their latest order, show them you care. Make it regularly even when you are not trying to sell them something.

2. Be clear and transparent.
What could be better for earning customer’s loyalty then watching the developers build their product or develop their service in real time? Make it possible for customers to monitor your work in real time: show which project tasks are already completed and which are in the pipeline. 
This can help you to create trust and transparency that are 2 main elements for retaining customers. 

3. Customize mobile deals.

You can take advantage of such mobile loyalty and customer retention programs as Cardagin in order to send special offers to customers on their smartphones and reward them with loyalty points. Sending your clients a personalized deal also shows that you are invested in the customer and that you know what he/she wants. As for today, smartphones are a really powerful instrument, so don’t miss the advantage! 


Make your customers сome back for ever and a day! Good luck!

Info presented by Rankwinz