вторник, 27 мая 2014 г.

Why Cheap, Outsourced SEO Will Cost You in the Long Run


As a business owner or entrepreneur, you certainly receive several e-mails and phone messages with offers to improve your website rankings. Today SEO is considered one of the most effective ways of Internet marketing. However, placing confidence of the company’s site in a poor-quality SEO provider is quite perilous and frustrating.
The majority of new businesses prefer to conduct affairs with overseas companies in order to save money initially. Many companies strive for hiring a SEO professional for just a few hundred dollars, while a high-quality agency costs several thousand. Here you can find several reasons not to use cheap, outsourced Search Engine Optimization:
1.      Low-quality link building can cause a Google penalty. Paying a few hundred dollars a month you cannot receive good-quality link building and content marketing. In such a case you are likely to receive poor-quality spammy links, which are created using automated tools and software. The greater number of links doesn’t mean the better result.
2.      Low-rank site content and poor grammar. As a rule, using bad-quality outsourced Search Engine Optimization services provides low quality and almost unreadable website content. Such “professionals” usually scrape existing online content and spin it. Therefore, you receive a piece of content that doesn’t make sense and represent your company.
3.      Language barriers and communication. It is known that a lot of the overseas outsource companies are working on different time schedules. It makes business a little difficult. Moreover, sometimes language barriers can result in a complete disaster, which takes an incredible amount of money and time to solve the problem.
4.      Ignorance is no excuse. Quality Search Engine Optimization offers much more than just blasting amount of links. All your website requires, including original content creation/distribution and outreach/link-building strategies can’t be done properly just for a few hundred dollars. No matter what they say.
5.       Long-term business relationship. Do you really think you were the only one company receiving that typical e-mail or phone message that offers to make SEO wonders for some dollars? Such messages are sent to all the e-mail addresses and phone numbers the companies have. They don’t pursue the goal of building long-term business.
You get what you pay for when it comes to Search Engine Optimization. Selecting the cheap variant in the beginning can really spoil your future efforts and input .


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