If
you need any piece of original content for your website, the cheapest variant is
to write it yourself. You shouldn't be scared of writing. The process and type
of writing you need to do for a site is completely different than the typical writing
that you do for university. It is more limited than creative writing; however
it comes out only in need to write using keywords. And that’s the “problem”!
If
you are a first-timer in internet marketing field, you might be confused with keyword
optimization. But it actually sounds more difficult than it really is. Fundamentally,
keyword optimization is responsible for checking the content has enough
instances of the keywords. Keywords are selected phrases or words widely used
in search engines in order to find things that a company offers. For instance,
if you are selling real estate in Alabama, your keywords may be "alabama
real estate," "alabama homes for sale," "birmingham alabama
real estate," "birmingham houses for sale" and so on.
You
can find keywords manually or choose them by using keyword research analyzers and
tools. There also are paid analyzers you can use, or the well-known Google
keyword research tool.
When
you have already chosen the keywords, consider the way you can divide them into
logical groups. If your website is new-made, begin with the less competitive
phrases and words.
Having
your selected keywords, you are ready to create the website content. It is the
time when the keyword optimization gets into play. You have to repeat your
keyword phrases several times throughout all the content. As a rule, the
keyword should appear 2-5 % of the time. For instance, if your article includes
500 words, the keyword should appear from 10 to 30 times.
If
the nature of your site cannot use keywords that often, you have to use separate
sections, which contain optimized content that relates to your website. For example,
in case you have a website connected to "fan fiction," you can write
articles about how to create fan fiction or something like that. Here "fan
fiction" is going to be the optimized keyword. Take into consideration your
community and reviewing analytics and logs, thinking about content ideas. Don’t forget to include other articles, which
can be of interest to your audience. They can be not relating to "fan
fiction".
By
keyword optimization, you get the opportunity to express yourself, making sure
your website gets seen by search engine bots.
While
writing the site content, don’t forget that it should sound natural and be enjoyable
for site visitors. However, the principal aim is to include the necessary
amount of keywords for them to look absolutely natural.
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