If you need good and intriguing content on your site
for getting organic search traffic and you are not an expert in copywriting, take
the following steps to rank high in Google's competitive search.
Some people may solve the problem by hiring a
copywriter, however it’s not the only solution, especially for startups on a
budget.
For those who want to create engaging SEO-friendly
content, here you can find some alternatives.
Design an infographic. A high-quality infographics can go probably better that text-based content. People are likely to share data displayed in a visual format. As a rule, infographics generally are not cheap to create, but you can take advantage of such services online as Piktochart, which offers templates to design an inforgraphic at a low cost.
Whatever variant you select, make sure your
infographic
- provides a certain theme or strong storytelling element
- has compelling data
- aims at a certain demographic (typically your audience).
Carrying out customer
surveys is an effective way to gather data for infographics.
Create a YouTube video. YouTube is considered the 2nd most popular search engine next to Google. It is also owned by Google. You can create a short 3-minute-video, using your iPhone, then upload it to YouTube and strongly promote it across the social media channels.
Don’t forget that your video, just the way as infographics,
should be useful and engaging to your audience. You may create some tutorials, tell
a customer success story or show yourself as a professional in your field by
answering the questions.
Produce a slideshow. Images are considered very popular online. Moreover, they are indexed by search engines. Therefore, slideshows are perfect for Search Engine Optimization. Slideshows do not need a lot of writing, they require just titles and short descriptions under each image. That’s it!
Produce a slideshow. Images are considered very popular online. Moreover, they are indexed by search engines. Therefore, slideshows are perfect for Search Engine Optimization. Slideshows do not need a lot of writing, they require just titles and short descriptions under each image. That’s it!
It is very important for slideshows to actually resonate
with your audience the content has to lend itself to images.
Request reviews. You can have a wonderful opportunity for getting your customers to create content for you? User-generated content is one of the best tools for Search Engine Optimization. Moreover, it helps with social, because users enjoy sharing their content with their followers. Publish feedback on a testimonials webpage, and in case you are running an ecommerce website, ask for product reviews.
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