Prepare for an Internet Marketing Revolution,
which is coming by way of smart home technology or what is now developed into a
wider concept: the Internet of Things.
Smart home technology traces its roots to 1960. However,
initially it has mostly been viewed as a luxury for wealthy homeowners. Today
things have significantly changed and many electronic devices, including door
locks and thermostats are Wi-Fi enabled.
“Internet of Things” presents an old concept that a
lot of us already know about. It is the
smart home with a variety of interconnected smart residential devices aimed to
make the life easier, more enjoyable and efficient.
Last month Google announced that The Internet of
Things wants to buy the burgeoning home control company Nest Inc. for $3.2
billion. It gives a wonderful opportunity to make a huge step forward the smart
home industry and the future of online search.
If Google doesn’t know what its customer wants, paid
ads will not show up unsolicited on the company’s smart devices. Though, they
will probably show up for the typical reasons: customers are generally using
free services, which are paid for by ads or they are making Google searches.
And here where smart devices in the Internet of Things get into the play for Search
Engine Optimization Marketers.
Search Engine Optimization Professionals plan to
optimize everything for smart things in the
foreseeable future. Anyhow, a new generation of devices is going to be
connected to the Internet, and Google definitely will
be there.
Undoubtedly, search will not be the principal purpose
of a smart refrigerator or thermostat, however in case you require a recipe
while you are preparing a meal in your kitchen, you can use the most convenient
web browser available, located on the fridge, for example, near your oven.
This factor changes Search Engine Optimization
considerably. If people have smart devices in their apartments, desktops and mobiles
won’t be the only 2 Search Engine Optimization Realms, which marketers have to
think about.
Predictions for residential Search Engine Optimization:
- Local
search optimization is going to become much more important.
- Local
search is going to divide into: mobile and residential arenas.
- Psychographic
data is going grow in value because of residential marketing increase.
- Content
marketing is going to become dominate.
- E-commerce
Search Engine Optimization is going to continue to focus on desktop and mobile
search.
We all know that just time can really tell how the
Internet of Things is going to change Search Engine Optimization. However,
today the most principal thing for marketers remains keeping smart devices and
their active development in mind. You may not see the explosion of residential
SEO for a few years, but you can definitely start preparing for the inevitable,
and that means preparing a mobile content strategy.
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