How to Accumulate Good Customer Reviews That Stick

Sometimes local business reviews provides a serious boost in site sales and traffic. Client reviews make a website much more trustworthy. So a local listing with a lot of rave reviews attracts more attention and give a strong impulse to visit the website. Good customer reviews are an effective method to stand out from your competition.

Today mobile search gives consumers the convenient opportunity to search and shop online, so you should use every single opportunity to stick out. For instance, reviews that are posted on your Google+ page can be displayed when your business listing appears in Google’s local search results. The total amount of reviews can also help to attract consumers to visit your site. Your Google+ reviews are also shown in your PPC ads in order to increase the click-though rate.

Customer reviews encourage other clients to leave reviews. However, there are some common mistakes businesses make trying to accumulate reviews. They include:

• Asking all the customers to leave a review and preliminarily giving them a pre-written model to copy. If all the reviews will be the same, the review websites will mark them as suspicious.
• Asking all the customers to leave a review at their business location. Reviews posted from the same IP address can be defined all of the reviews as spammy and suspicious.
• Asking past customers to leave a review all at once. If many reviews appear on the website in a short period of time the algorithm will define them as unnatural.

So how to attract reviews from customers is the right way?

High-quality customer support. If you treat each client like he/she is your №1 customer, he/she is surely provide you with good word-of-mouth advertising by telling his/her co-workers, friends and family about your business and high-quality customer service.

Social media for supporting customer service. Don’t use social media to ask for reviews, take advantage of a customer-service extension. If your customer mentions your social media profile or join your business page, wait a minute and let him/her know that you are glad to see him/his here and wish their experience to be pleasant. 

Reach out to your customers via email. Don’t forget to create a client database of your customers' e-mails for you send them various promotions and offers. Send an e-mail, where you ask them to write a feedback after their purchase to make sure they are glad with the experience.

In case you sent to each of your customer base, you will surely get some replies. Respond to each e-mail, thank for the feedback and remind them where they can find you on Google+ page.

Don’t lay your customers under a necessity of leaving a review. Just offer a good-quality service or product, provide excellent customer service and don’t forget to make sure that your customers know how to find you on such websites as Yelp and Google+, and you will receive natural reviews that stick.

Source: http://rankwinz.com/