How to Improve the Reach of Your
Published Content
Content
creation is part and parcel of any effective content strategy. However, it is the
most important undertaking of small businesses. Having a quality strategic
marketing plan, which enhances the effect of every piece of content that you
create, reduces the quantity of original pieces of text you have to create and the
amount of time you spent on it, maximize your ROI on your content marketing
initiative and ensures efficiency in connection with marketing spend and
employee time.
Yet,
if you haven’t trained yourself in order to find opportunities in your content-marketing
plan to advantageously use content in various ways, here you can see 4 methods
you can employ with any piece of content that you create in order to increase value
from it.
·
Asset approach to content creation
If
you create modularly content in a way which can be broken down and assembled in
various formats, it will be better to organize the good final presentation for
a particular channel. The more you create types of content, the more
opportunities you get.
For
instance, you can record and transcribe an expert interview. You create an industry
interview, where the audio files can be produced into a podcast or video
interview and key themes and quotes can be used in articles and social media
updates.
·
Cross-channel strategy/ putting content into various formats
Every
original piece of content has to be successfully used for more than one
channel.
For
instance, a week later can be shared as a guest post or published on your blog.
A newsletter article can serve as advanced content for your e-mail subscribers.
Interesting article fragment can be used as social media status updates. The
facts can be presented into visually in an info graphic format. An audio format
can be integrated into your podcast. Don’t forget that not every piece of
content works with every channel.
·
Purposes for content across the buying funnel
When
a piece of content is presented, it often is created with a certain purpose in
mind. However, it's advisable to be a variety of other purposes and contexts,
where the materials can be used in.
·
Bundling
and packaging opportunities
Always
keep an eye out for new methods to bundle, present and package your existing
content. Your full body of content should be easily accessible. Don’t forget to
make series of articles/blog posts on a related theme that could be curated
into an ebook, for example. Repurposing your content has numerous benefits
--from reducing the stress on your staff to create new materials to enabling
you to publish high-quality content at a faster rate.
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