Rankwinz

Will Link Building Be Important in the Future?

SEO practices change every single day with the evolution of technologies and the emergence of new tools. But, the power of links remains unchanged.

Even if are many other important things such as crawlability, site structure, indexation, etc., it is required that we should pay attention to link acquisition. Links are the most powerful signal we give to Google showing the importance of our website and content. Thus, if you make attempts to improve search visibility, links should be your primary goal.

Because Google fights against spam links the situation is quite complicated and there are several messages that need to be announced within SEO:

•             Content marketing and link building are different subjects;

•             Link building is possible without great content;

•             Links are still important to Google search algorithm;

•             Link building is able to improve your content marketing;

•             Content marketing is not easy at all. Often SEO professionals lack necessary skills to create relevant content.

1. Content Marketing and Link Building Are Different Subjects

Today many think content marketing is the new link building and call it “link earning” or “link acquisition.” But content marketing and link building are different in essence. It is not even SEO. SEO is used to improve search visibility, while content marketing is about creating relevant content that is to be shared.

2. Link Building is Possible without Great Content

There are many people who have websites for which content marketing just doesn’t make sense due to target audience, products, resources or size. Because there is no online marketing solution that would fit any size, you still can build good links using:

•             Local links;

•             Reviews;

•             Fresh mentions;

•             Contests;

•             HARO;

•             Relevant niche;

•             Broken link building, etc.

3. Links Are Still Important to Google Search Algorithm

Links continue to be powerful. Nonetheless, we all know about Google’s attitude towards link building activities. But, due to the fact that we collaborate with real companies that want to increase their search visibility, it is important to make sure our methods are effective, safe and long term. This forces SEO pros to develop new strategies in order to ensure powerful and safe links.

4. Link Building Is Able to Improve Your Content Marketing

We all know that content marketing requires SEO. Creating great content isn’t enough, it is necessary to promote it. Hence, you need SEO in order to improve the visibility.

If you decide to invest in content, you must invest in visibility. An effective SEO is able to supercharge valuable content, promote relevant content and even improve poor content.

5. Content Marketing Is Not Easy at All

Often SEO professionals lack necessary skills to create relevant content. In order to create a good piece of content, you will need:

•             Writers;

•             Editors;

•             Experts in the field;

•             Designers;

•             Technical (app, coders, web dev, etc.).

Source: http://rankwinz.com/