Rankwinz

Magic for Successful Content Marketing

Much attention has been recently paid to what would be that very “magic” of social media marketing. You know well that people who love what you do like to gather and discuss you saying a lot of great things. In other words, it means you use the right tricks to make other influencers positively discuss your work.

Here are several tips on how to influence the influencers.

1. Obstacles for Successful Content Marketing

The major obstacle to effective content marketing has recently created a lot of noise online. As we are the users, we all come across overwhelming and appealing amounts of content that is offered by social channels nonstop.

The struggle for faithful audience continues to increase making the brand publisher offer much more with fewer resources. According to Lee Odden, CEO of TopRank Online Marketing, today there are over 250 million blogs in publication and the content which is created unfortunately never reaches the intended audience.

2. How to Develop Effective Content Strategies

Odden says that brands must be meaningful rather than mechanical and the content should be impressive, not only appropriate.

Consumers pay attention to expert content before making a purchase. Such content does a lot for brand affinity, familiarity and purchase intent.

3. Influence

What does influence mean and how it can help make the content message be something really meaningful?

Sam Fieorella, the author of “Influence Marketing”, believes that influence doesn’t mean 50,000 Twitter followers, it “the swaying of beliefs, behaviors, or actions.”

The content can be used in connection with influencers to reach the target audience. The more influencers you have, the greater the influence you gain. Action is inspired by the combination of influence and content.

4. What Your Content is Aimed at?

The primary goal for your content is to provide an answer for your customers rather than to bring traffic and improve rankings.

The key to exercising influence on influential experts is to provide a content opportunity that would be advantageous for both you and the influencers.

5. Topics for Good Content

•           What does your brand represent?

•           What do you plan to be known for a long period of time?

•           What your customers are interested in?

Source: http://rankwinz.com/