Facebook
to make mobile users download Messenger
Mobile
users who have gotten used to chatting with their friends via Facebook will
soon have to make sure they've downloaded the social-media giant's app designed
specifically for that.
Facebook has begun notifying mobile users that
they'll no longer be able to text via its core app. Instead, they'll need to
download Messenger, the dedicated texting app Facebook rolled out
in 2011.
The company started notifying some users last
week. The update will roll out first to Android and iOS users in a handful of
European countries, according to a Facebook spokeswoman.
"Messenger is a much faster and better
experience and we've found that people get replies 20% faster on Messenger than
on Facebook," the spokeswoman said in an e-mail. "Taking messages out
of the Facebook app also lets us focus on making Messenger even better for
everyone rather than working on two separate Facebook messaging
experiences."
In November, after Facebook launched Messenger
3.0, the company discontinued messaging in the core Facebook app for people who
already had Messenger.
The good news for people still using just the
Facebook app is that they'll be able to message friends in much the same way
they do now. Once both apps are installed, tapping the "message" icon
on the Facebook app will simply send the user to Messenger. They'll be able to
return via a "return to Facebook" icon.
Facebook and mobile messaging have been linked
in many folks' minds since last month, when the company shelled out a staggering $19 billion for WhatsApp, a
texting app far more popular overseas than it is in the United States.
Despite speculation, Facebook said at the time
that it has no plans to merge WhatsApp, which lets users send unlimited
messages for no more than 99 cents a year, with Messenger.
Both are part of a maturing set of apps that are
marginalizing cellular plans that charge for texting. Unlimited texting is
already standard with many mobile plans in the U.S., but not so much in places
like India, Africa and South America, where WhatsApp is most popular.
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