Do you want to run ahead your competitors? You can easily
do it by spying on them. Of course, you don’t have to hire a personal
investigator, you just should set aside some time for the analysis of online
resources.
1. Be attentive and discover what generates their site
traffic.
One of the easiest ways to discover how your competitors are driving traffic to
their sites is using such online resources as SEMrush.com . Check out
paid ads,
keywords, organic
search, etc.
If your competitor has spent an awaful lot of money and
time on paid advertising, it is probably worth investing. Noone is going to waste
$1 million if he is going to get just $10."
2. Take ideas from their blog posts.
Look through the competitor’s blog: what type of posts they are writing, which of them are most popular (comments and social shares), analyse the way they are performed. This can give you ideas for the topics you should be writing about and the best way of performing them.
Look through the competitor’s blog: what type of posts they are writing, which of them are most popular (comments and social shares), analyse the way they are performed. This can give you ideas for the topics you should be writing about and the best way of performing them.
Try innovation of an existing method and push it. It
will give you the general idea of what is working in your area and what is not
working.
3. Keep
your eyes on their design.
If your competitor has redesigned his website, you should be the first person to get know about it.
If your competitor has redesigned his website, you should be the first person to get know about it.
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