5 Most Important Takeaways from the Link Building Survey 2014

According to the survey conducted by James Agate of Skyrocket SEO, 5 takeaways are determined:

1.      Link building is getting more complicated, shortcuts don’t work.

2.      Links still matter.

3.      When you are working on your online visibility, links have to be a consideration.

4.      Link strategies change over time, meaning implementing diverse strategies is essential.

5.      Link building works best with other online marketing activities.

Link Building is Getting Harder. Shortcuts Won't Work

A few years ago link building was low-quality and full of robot spammy activities. Today, the only method to build the links is making human connections and an ability to speak convincingly of your own value. So the only links worth pursuing are those from real sites managed by real people. The shortcuts of the past are fading away, leaving the reality of current link building clear.

Links Still Matter

The heart of Google's algorithm is still links. SEO professionals, business owners, marketers and consultants realize the relevant importance of links within search and continue to invest. If online visibility is necessary for your brand, company and business, take care about the links.

Link Strategies Change. Diversity is Essential.

There is one constant thing about SEO, it is change. SEO is a quickly adapting field, so the need for diverse tactics is quite apparent. Diverse tactics provides strong business strategy. 

Online Visibility Efforts Should Consider Links

There is a variety of different methods to build visibility online, including social media, retargeting, PPC, e-mail marketing, content marketing, webinars, partnerships and so on. However, don’t forget that links have to be a part of any online marketing activity to succeed. Actually, it does not really matter what method you choose to improve your online visibility, links need to be a consideration anyway.

Link Building Works Best With Other Online Marketing Activities

Real links are the result of positive recognition. There are a lot of ways you can earn that recognition, including useful resources, targeted outreach, establishing a community, best in class content, building relationships and so on. However, you will never obtain the links you need without earning positive recognition.

The Link Building Survey 2014 shows that SEO industry continues to improve, and that despite general confusion within it links continue to matter.

Info presented by Rankwinz