How Your Brand Can Follow to Build an Online Community

Digital innovations make incredibly easy for brands to communicate directly with end customer. In order to establish the two-way communication, most companies approach to social media.

However, if your company wants to make its communication strategy more effective, consider building a virtual community. Here are 5 strategy examples for building a quality branded community from successful digital communities.

1. Reddit. Reddit is considered one of the most efficient social networking services, particularly because it greatly empowers its users. It offers an excellent opportunity to build your community by utilizing trusted users. Those who stimulate activity on the website and follow the guidelines can easily grow their influence in the community. Moreover, they can even get moderator capabilities, having the right to dictate the brand’s voice.

2. Doug. It should come as no surprise that most people expect to be recognized for their effort and time invested. Consequently, Doug rewards users for engaging with the brand and participating. Users are awarded points for commenting, sharing and submitting content. There is a leader board, where all the users are ranked based on the sum of participation points they have.

3. Fark. When building an online community, the most important and at the same time most difficult is always to keep the message topical. If you don’t stay in line with the brand’s voice, your message are going to be lost.

4. Buzzfeed. Buzzfeed has created an incubator community, which is based on user generated content. Allowing a platform for users to add unique content to the brand minimizes the money and time Buzzfeed has to spend on generating content internally. Even with no mass following, your company brand can still utilize user generated content to minimize the internal work that goes into creating content. Allow community members to submit unique content in order to build and scale your brand.

5. ChaCha. Successful communities are based on two-way interactions. Therefore, you should be talking with your community, but not at it. One of the good proved methods to do it is to organize forum, or a question-and-answer theme. Thus, you provide the great opportunity for questions-and-answers to build company/brand credibility. Such websites as ChaCha have even built an entire brand around this effective concept.

Info presented by Rankwinz