How to Apply Storytelling Techniques

Storytelling is one of the marketing world’s new forces. Storytelling is considered one of the most powerful business skills for the next decade.

So how can storytelling be practical?

Storytelling is the oldest way to deliver a message. Even the Bible uses storytelling.

Everybody automatically uses storytelling in in the common discourse of his life, however it’s never late to improve your skills. So look through the following 7 techniques that can help you to explain your business better.

It can seem to be in over his head, but it is really one of the simplest ways to promote anything you need.

Here are 7 storytelling techniques:

1. A Hero and an Enemy

Every intriguing story must have an enemy and a hero. The enemy can be represented by a thing or “the system”. The storyline refers to how the hero overpowers the enemy.

2. Focus on the Conflict

Conflict is the inherent incompatibility of enemy and hero. Conflict also describes the obstacles you encountered on your way to success, whether they were problems with your bank or with a tornado.

3. Omit any Unnecessary Detail

Omit all the unnecessary details that don’t develop the characters. Keeping the readers’ attention is a strongly important thing, so if they don’t need to know about your green T-shirt to catch your storyline, just don’t tell them about it.

4. Informal storytelling format

Formal-format ruins stories. Talk like you would usually talk. If you sound a little too corporate to pass as an average person, hire a storyteller.

5. Make It Visual

Use images in your blog stories. Images bring a story to life. Use images of the real people in the story, not stock photo models.

6. Add Surprise

A regular story with no unexpected turns is quite boring. This is an essential to a story as conflict.

The stronger you make the story, the more effective your reach will be for your audience.

Info presented by Rankwinz