According to a survey by Responsys, 76% of 18-34 year olds
have enabled push notifications on their phone. So consumers find push
notifications very valuable. Today with coming iOS 8 for mass adoption, Apple
is aimed to redefine notifications on its platform. The notifications become
interactive. Now, as a business, you can build engagement through your client’s
lock screen.
Apple tries to make notifications more powerful, including the
option that will allow users respond without having to quit whatever they are doing
on the phone.
Up to now notifications was given little attention. However,
times are chaning. Here are some points to help you understand notifications
better and use them purposely to increase conversions and engagement.
1. Make them relevant. Focus on notifications
messages like you would on writing a blog post on social-media channels for
user engagement. The important point is relevancy. Notifications should be relevant
to each of your customers.
2. Do not overload them. Don’t push content daily
unless there is a good reason. Communicate at appropriate intervals and at
opportune times to get better conversions.
3. Integrate with analytics. Content relevancy increases
when you send content to specific segments of your potential clients. This
means you should understand whar are your customers’ needs and wants.
4. Think differently. You can push not only offers
or deals. Think how also you can engage you customers. For example, Facebook
and Twitter send push notifications with events.
5. Give your customesfreedom to choose. This task is
quite difficult to succeed in. Let your potential clients decide whch type of notifications
they want to receive and which they don’t. It may help to break up your
notifications into categories so you can empower your customers with this
decision.
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