Social Media Strategies and Email Packs Digital Marketing Power

There are always a lot of debates about Social Media: about how to use it and when to maximize it, how to grow your followers and earn likes. While social media strategies are useful, e-mails are still on their place, especially when it comes to online marketing power.

According to new statistics prepared by My.com, about 50% of Internet users in the United States spend more than an hour every day reading their e-mails. Moreover, it turned out that ¾ of survey respondents check their e-mail in the morning, ½ check at lunch and almost 6 in 10 said that checking their e-mails is the last thing they do before going to sleep.

So, expanding the list of your potential customer e-mail addresses and sending them business news or special offers must be a high priority for your start-up marketing campaigns.

According to the research, Gmail is one of the most popular e-mail services all around the world: 59% of Internet users have a Gmail account. About 70% of users have 2 and more e-mail accounts. Here we can see that Yahoo ranks second. Moreover, according to the data, 12 % of users still have an AOL account.

Source: http://rankwinz.com/