Today e-mail is considered the most popular communication
tool in business field. It is quite fast and easy-to-navigate. One of the most
convenient advantages of using e-mails is that you can communicate with others
while on the go. E-mail usually provides quick turnaround and convenient
communication due to its nonintrusive format.
Everyday each of us receives hundreds of e-mails and
so do our potential customers and clients. Therefore, the message sent can
easily get lost in the e-mailbox.
Here are several tips that can help you to make a good
impression and increase possibility that people respond to your e-mails.
·
Your
subject line should be specific. Clients or customers
evaluate an e-mail’s importance by its subject line. So make the subject line relevant, specific and
brief.
·
Keep
it short. Most people are time-limited and do not read
long emails, so briefly convey the meaning of the message.
·
Use
bullet points. Make a list of specific questions and use bullet
points. It will help the recipient to read your email easier.
·
Address
the person. When e-mailing someone you do not know well, include
his/her name in the letter and remind him/her where you met or who referred you.
·
Double
check the letter for typographical errors. Before
you click the button “send”, check carefully your email for typos, including grammar,
punctuation and spelling. If it is a very important e-mail, you may read it aloud
to be sure it conveys the meaning you want it to have.
·
Don’t forget to ask
permission before sending large attachments. Most people don’t enjoy having
their e-mails full of many photo attachments and other junk. So get permission
from the client or customer before sending large files.
·
Give the client some time to respond. There are a
lot of people that check their e-mail once or twice a day. If you really need a
quick response, then just make a call! Or put “URGENT” or “PLEASE READ THIS” in
the subject line to help the client easily identify important messages.
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