Of course, you desire your optimization campaign to be
a success, however there are some details that have to be left to the
professionals! There are several things SEO clients should never worry about.
Don’t Worry
About Getting #1 Rankings
SEO is aimed at helping you to improve your business’
online presence. One element of the SEO’s job is making you reach the top of
search engine rankings, however it’s just
one little part of the whole work process.
That is not about neglecting rankings altogether, but there
is just one tool of all possible, which brings great success. Rankings cannot
make it alone.
If you are continuously thinking about when you reach
the #1 position in search engines, stop doing that! It is not going to happen
as quickly as you want. Therefore, it should not be so eagerly waited.
As a rule, a strong #3 position import more than a #1 position.
At the same time, there are websites which are too powerful for you to draw
ahead of it without considerably increasing your financial resources, energy and
time.
The finances may be better spent bringing other
keywords to the first page. Having 80 keywords in the top 10 is much more
valuable than a single #1 ranking!
Don’t
Worry About Interacting on Every Social Platform
Thousands of social networks are used by Internet
users. Some of them are more popular. Do you think you need to interact socially
on every platform that exists to succeed? Actually, there are two or three platforms
that can have any value for you.
Consult your SEO professional to choose social
platforms that are best for you and your business.
Don’t
Worry About Google's Panda and Penguin Updates
You should never worry about the next Penguin/Panda Update
or other major algorithm change. Your SEO specialist should be in advance of
Google to be Panda and Penguin proof before those updates were decided.
Therefore, your SEO’s strategies should be as kind as
possible for all algorithm changes that have not happened yet. They need to be
looking years down the road to determine how to ensure your website weathers
any storm that Google can throw at us.
In case you have been negatively impacted by these
updates, it might be quite time to look for a new SEO specialist.
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