What can you do with SEO in 2015?

Well, we just have started a new year. And this is the time to put yourself together and make new plans for the new year. You need to start with your operating budget. In case you already have invested in SEO and online marketing before, there is no doubt that you already know that the marketing budget is the most fluctuating one, and it can change daily, weekly, monthly. And for this reason, most of the people, if they need to cut out something, they start with this area of their business advertising. The main phrase and expression you can hear around as the argument for this is “half of the advertising works – we just don’t know which half”. Nevertheless, there is an answer for this, and if you know how to correctly use web analytics, then you are all set.

You should know that the organic search is something else than PPC, primary difference being that the results are not happening right now. A good organic campaign includes a combination of content marketing, link building strategies, social media marketing and so on. And you need to know that this cannot happen with only one click. All of these activities require research first, and then time to execute them, and in the end the time Google takes to index them.

Here you can encounter the so-called Google Paradox. Undoubtedly, you know the definition of insanity given by the scientist Albert Einstein: insanity is doing the same thing over and over again, but expecting different results. Well, you should know that in case of SEO this rule does not apply. Not once it has shown that it is the exception and can get you different results.

Now, let’s go back to the budget issue. In case of SEO, you can only assume the amount of money you will need for online advertising, because there are too many variables to take into account. Remember, using SEO for your website is the best thing you can do. It is worth it. And if you really want to have amazing results, while understanding the time variable here, then do go with cheap options, they rarely work, choose a good SEO campaign from an SEO expert or an SEO specialized company. You need someone who can work within the Google guidelines and know everything there is to know about Panda and Penguin, and how to keep your website away from them. Rankwinz is the most reasonable choice for this.

Source: Rankwinz