According to the Search Marketing Reporting, there are eight main things the people care about in the online world. But, first of all, you need to understand what these reports are and how can they help you. Most likely you already know that most of the internet-based companies or the ones who have a website, along with the internet marketers, are providing a summary performance report for both SEO (search engine optimization) and PPC (pay per click) on a regular basis, monthly or weekly. However, have you ever wondered who exactly decides what info goes into the offered reports? I mean, what metrics should be included, what graphs need to be used to visualize all of the data and so on?!
Well, let’s have a look and understand these things a little better. There are three main variables to measure the good and bad results – your goals, your budget and the KPIs (key performance indicators) you are getting. The first step when starting something should always be making the plan and agreeing on these three primary variables. Only by agreeing and making them clear you can ensure a rich client list and loyal customers. Be careful and work reasonably.
When you know your variables, the data you will get are the most important thing to understand the market and the clients. Therefore, the most lucrative and significant data you can share with your clients, thus telling them you are the best, are the revenue, the sales, the revenue per visitor, also called RPV, and the average order value, also known as AOV. Another meaningful thing here is the conversion-focused revenue. You can always give information about your return on investment, aka ROI, or the profit per campaign – these will get you the greatest results ever. It is pretty simple you give results to get results.
Of course, you must not forget the SEO part. And here everything is quite obvious – you need to increase the number of your visitors, and as a result the number of the clients of your website. This metric should be shown in every report you ever undertake. You need to show to the entire world that the number of people visiting your website is increasing drastically, therefore the visitors, the clicks, the sessions and the traffic are crucial data. Offering the customers such information will build trust among them and will get you better results than you have ever had.
Source: Rankwinz
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