Detailed look at the improved eCommerce reports in Google Analytics

In case you are owning or managing any kind of eCommerce websites, you will be pleased to hear that the new and improved reports in Google Analytics will give you something more than necessary – it brings you on a platter a lot of insight on shop performance. Until now, you have gotten useful information, but no you will get more insights than ever. It is very good for the efficiency, and, of course, as a result, you will get a more lucrative business and a more productive website if doing everything correctly.

Some of these new data that you will receive are the shopping reports, that are coming to enhance the funnel reports. Moreover, it has a bonus here – the segmentation capabilities. Basically, you will see it at a glance – you can observe right away the products that are selling and the products that are not very lucrative for you. This way you can optimize your charts and categories, placing and managing your products orders. It will help you at once, all you have to do is to follow the enhancements and make the most of it.

Another interesting and more than useful thing is the shopping analysis. And what is that? It is a section where you have two different kinds of reports – the shopping behavior and the checkout behavior. Let’s take a quick look at both of them. The shopping behavior will tell you the preferences of your clients, while the checkout behavior will show you the amount of clients who managed to finish their checkout process. Along with that, they both are based on a kind of funnel report, but the improvements made here are more than amazing, and will give you the possibility to enhance and make your business more productive.

When it comes to the checkout behavior mentioned above, you should know that it is about the steps a client is making on the eCommerce website you manage. Looking at this, you can see where along the way the clients are dropping their order. There may be many reasons for them to do so, such as the delivery options that are not suitable for them, the payment options and so on. Well, here you can see where exactly did they stop. Therefore, you can make adjustments and modification so it will be appropriate for everybody. If using this new enhancements properly, they can give all the insight you may need in order to enhance your business and get better results.

Source: Rankwinz