3 Updated AdWords Features for your Smarter Keyword Bidding Technique

There is no doubt that you already know that the AdWords features can help you in a way nothing else can. And this works even better when you know how to use them correctly and appropriately. You should know that there are many ways you can benefit from them. However, I want to present to you some tricks and advice, which will help you on your way to success. Moreover, I will show you three main AdWords features that you can always utilize in order to find the lowest CPC (cost per click) while having the highest conversion. In the end, all of these features will give you the necessary information about how exactly to lower your expenses and, at the same time, to increase the conversions for the AdWords campaigns.

First of all, you should have a look at the conversion estimates and CPA forecasting. Here you need to use the Google Keyword Planner tool, which will help you estimate the total amount of your conversions and also the cost per acquisition, known as CPA as well, for all your campaigns. Along with the cost per click, the impression and the search volume, you can notice the Google’s estimates for the cost per acquisition, along with the total conversions, which are based on the previous account performance. This way, you can easily find the suitable keywords that have important search volume and that can be get at a much lower CPA.

You need to always know your enemy. This is an ancient expression that has a lot of truth in it. You must know your campaign better than anything, but at the same time you need to know about and understand the campaigns managed by your competitors. Doing this, you will make sure you have all the data you need to be better than anyone and, as a result, more successful.

Last but not least, the AdWords bid simulator. If you want to use it, you can go to the columns while having a look at the keywords for an ad group. Then, you need to click on this columns button and customize it. Somewhere in the middle you will notice the so-called bid stimulator. Here you can add new columns for your estimated amount of clicks, this only if you decrease the bids by up to 50 percent, if you increase the bids by up to 50 percent and so on. There is nothing hard, you will get the hang of it right away.

Source: Rankwinz