Social Media Marketing for your online business

Have you ever thought what you need in order to become really successful in the online world? You need a website, obvious. It seems that the entire world we are living in right now has changed places. All of the brick-and-mortar places have moved over the internet. Now, we have online shops where we can find anything we would like. This is why having a website can make all the difference. Without one, you will not be notices and the people around the world will not know about you. When you have a website, you need to promote it.

One of the best ways to advertise is through the SMM. SMM is nothing else than social media marketing. This means that you can use the social media platforms to promote your website. It works because these networks are always full, and if you know some tricks and you know how to build a strategy here, then you will have success without a doubt. When implementing an SMM strategy, you need to pay attention to the social signals. Not anyone knows what they are and not anyone can use them to push up the necessary website.

This is one of the main reasons why you need to find an expert in the online marketing and SEO, who can undertake any kind of related tasks. Rankwinz is one of the specialists who can manage to do it right and in the best way possible. Social media platforms can be used for many purposes and in many ways. When you choose a strategy for your online website, you need to keep in mind the fact that not everything works for everything. You need to have a customized strategy, something that will work in your favor in a very good way.

When it comes to SMM, the Facebook Ads are a very good choice. Of course, you need to pay some extra money for this, but when you do so, you can cover a wide area. Doing this you can choose your target group, you can build a reputation and, in consequence, you will get more traffic and more visitors. Along with that, you are creating white backlinks that cannot harm your website and the reputation you have created so far. At its base, the social media marketing strategy is focused on building you a reputation and creating a name for you. You just need to use it in your favor.

Source: Rankwinz

PPC advertising for your online business

In case you have built a website and you know now is the time to promote it, you need to do a little research first. There are many ways to use the online marketing strategies to benefit your goals. You just need to know how to choose them. For this, you can always go online and inform yourself. But let me tell you about the PPC strategy.

PPC stands for pay per click advertising. It is one of the most popular ways on the internet. Using this method you don’t have to be afraid pretty much of getting to sandbox. Since this is a paid and straightforward operation, there is nothing to worry about. Employing some pay per click tactics will only help you bust your traffic, and as a result getting more popular and gaining better results.

Depending on the things you want to achieve with your website, there can be many choices. When you make a choice, you need to take into consideration such things as the niche you have chosen to cover, your final goals, the period of time you expect the results to come and so on. In order to achieve anything you want, you need to have a good and customized strategy based on your needs and purposes. This is why you need always to choose a professional.

This is something Rankwinz can help you with. Working with PPC and other SEO and online marketing related strategies can be pretty challenging. To do is properly and efficiently, you need an expert. This expert should understand the online market better than anyone and anything else. Pay per click is something that works pretty well, it is one of the recommended online strategies. Even if it requires some investments, it can only help you and not harm you.

To do this, you need to use Google AdWords. Yet again, to make the most of it, you need to understand how it works and how can you use it in order to promote yourself. If you are a professional in this area of work, then it should not be hard for you. A challenging is always welcome, because it makes as alert and more focused. Therefore, in case you really want to improve your search engine ranking, you need to employ some PPC techniques as well. But don’t forget about other SEO strategies and don’t use only one, it will never work. You need to make a cocktail of them and mix them in such a way that everyone will get drunk when drinking it.

Your online marketing provider

We all know that in this world we are living at the present moment, in order to succeed and to achieve something, you need to set up a website. Sometimes it is even more important than choosing the name of your company. Because now, if you do not have a website, no one will take you seriously. The entire world is online. You can find anything you would like from any part of the world in just a few seconds. All you have to do is to make some clicks. And if you do have a website and you want it to be visited and seen by many people from any corner of this planet, you need to employ some SEO strategies.

SEO stands for search engine optimization, and it is basically your tool to push higher to the top your website. There are many techniques, directions and strategies when it comes to promoting a website. Depending on your needs and your goals, you must choose the most appropriate one for you. There are two types of SEO: on-page and off-page. On-page SEO is about everything you do on your website, such as keywords, content, etc. Off-page SEO means everything you do off it, such as Social Media Marketing, Link Building, High PR Blogs post, etc.

In order to achieve good results you need to do both on-site and off-site work. You can always choose only one, but it will be better to cover it all. This area of online marketing is not an easy one. On the contrary, there are not so many people who can manage to undertake such a task and be able to manage it in the best way possible. In case you are looking for an expert in SEO services, look no further, you have already found him. Rankwinz provides you with the professional and most affordable packages on the market.

Having a well-built website is important. As well as the design is important. Yet, if you want to be notices for real and get traffic, you need to pay attention to stuff like content or social promoting. Implementing all of these things will only be good for and your popularity on the net, your ranking will be improved, you will gain more visitors and everyone will find out about you and your business. In order to survive on the internet, you need to keep doing the SEO things, you need to be up-to-date, careful and achieve your goal.

SEO is part of a unified digital marketing strategy.

Search Engine Optimization (SEO) is an important step in your Inbound Marketing program that should support your website and help you get found on search engines like Google, Yahoo! and Bing.

In a perfect world, you'd employ someone to manage your website and get it working for your business. In reality this isn't always possible. That's where our SEO packages can help you take those difficult first steps and give you a clear plan of action to carry on.

Some SEO companies talk about X number of links and Y number of submissions. But not always quantity of links mean good results. When you will get results and how fast this depend on many factors.

Our monthly package was developed for all type of small and medium business, in it include many type of manual and automated services. Which will be Google friendly based on the latest Penguin and Panda updates. Our RankWinz package divided on Create Promo Materials, Link Development and Link Juice.

Features of this package is different kind of work some of them is made manually on relevant and authority websites. Latest update of this package was SEO Careers posts which can bring potential traffic and brand mention to your site, other service Thematic Blogs and forums mentions, Q&A mentions which increase your brand mentions and visibility in search. Today link building it is a mix with different relevant links and not needed create ton of links enough to start only from 50 to 200 per month and you will get quality results, trust from Google and growing in search position.

So you've heard of SEO package and you understand the impact that a first page placement in major search engines can have on your marketing goals. Now what? You want to ensure you are getting everything from an SEO package that is needed in order to ensure top placement.

SEO is part of a unified digital marketing strategy. And just as SEO has evolved, so have we. Link building and ranking will obviously always be important. We think of them more as critical offerings in a broader, holistic service with one simple goal: To make your business more profitable. SEO now touches on virtually every other marketing discipline. Design, public relations, conversion, content strategy and advertising. That’s why, with every RankWinz SEO package, you get professional service from people who take the time to understand your products and services and who are always on the look-out for ways to improve your bottom-line, even beyond SEO.

What can you do with SEO in 2015?

Well, we just have started a new year. And this is the time to put yourself together and make new plans for the new year. You need to start with your operating budget. In case you already have invested in SEO and online marketing before, there is no doubt that you already know that the marketing budget is the most fluctuating one, and it can change daily, weekly, monthly. And for this reason, most of the people, if they need to cut out something, they start with this area of their business advertising. The main phrase and expression you can hear around as the argument for this is “half of the advertising works – we just don’t know which half”. Nevertheless, there is an answer for this, and if you know how to correctly use web analytics, then you are all set.

You should know that the organic search is something else than PPC, primary difference being that the results are not happening right now. A good organic campaign includes a combination of content marketing, link building strategies, social media marketing and so on. And you need to know that this cannot happen with only one click. All of these activities require research first, and then time to execute them, and in the end the time Google takes to index them.

Here you can encounter the so-called Google Paradox. Undoubtedly, you know the definition of insanity given by the scientist Albert Einstein: insanity is doing the same thing over and over again, but expecting different results. Well, you should know that in case of SEO this rule does not apply. Not once it has shown that it is the exception and can get you different results.

Now, let’s go back to the budget issue. In case of SEO, you can only assume the amount of money you will need for online advertising, because there are too many variables to take into account. Remember, using SEO for your website is the best thing you can do. It is worth it. And if you really want to have amazing results, while understanding the time variable here, then do go with cheap options, they rarely work, choose a good SEO campaign from an SEO expert or an SEO specialized company. You need someone who can work within the Google guidelines and know everything there is to know about Panda and Penguin, and how to keep your website away from them. Rankwinz is the most reasonable choice for this.

Source: Rankwinz

Complementary and collaborator kind of services for link building

You need to work together with other websites and owners, not being in competition with them. There is no doubt that the competition cannot be excluded entirely, but finding some ways of collaborating can really help you. The main thing you can do here is exchanging links. You need to find a way not to compete but to complete each other. This way you will get greater results, thus having some kind of partners, which influences can boost you up. Nonetheless, there are also some dilemmas and maybe even difficulties, but everything can be resolved. One of the problems that can arise is the combining process of your businesses under a single domain.

In conclusion, the question is – what is better, single or multiple websites?! My recommendation is not to do so! Combining together more options and kinds of businesses can get you more competitors than collaborators. Therefore, the most reasonable solution is to have a single dedicated website for only one segment of the market. If you have different types of services to offer, it will be better to build several websites. Doing this you can get more collaborators for each site, since they will not see you as a competitor, but as an online based partner.

Another thing to keep in mind is that you need linkable niche websites. You need to know that for the link building sake, the niche website you have must provide at least one service that completes some other websites. The greatest ones here usually offer and also compare their lucrative products for the niche they are in. This means that showing that to the visitors you have can build some trust and also creates the so-called goodwill for the websites you are linking to. You need to make a trade, don’t sell your services to your collaborators, but make a trade.

It doesn’t matter which kind of site you have, you can always add something up. And you need to remember that in case your niche website complements a lot of other sites, it will become quite easy for you to negotiate for the links. Don’t forget – this goes both ways. Moreover, in the event your website in the single one that has regular links from your niches websites, then you are on the top – you will outrank any one of your competitors and the results you will get will be more than you have ever expected.

Source: Rankwinz

3 Updated AdWords Features for your Smarter Keyword Bidding Technique

There is no doubt that you already know that the AdWords features can help you in a way nothing else can. And this works even better when you know how to use them correctly and appropriately. You should know that there are many ways you can benefit from them. However, I want to present to you some tricks and advice, which will help you on your way to success. Moreover, I will show you three main AdWords features that you can always utilize in order to find the lowest CPC (cost per click) while having the highest conversion. In the end, all of these features will give you the necessary information about how exactly to lower your expenses and, at the same time, to increase the conversions for the AdWords campaigns.

First of all, you should have a look at the conversion estimates and CPA forecasting. Here you need to use the Google Keyword Planner tool, which will help you estimate the total amount of your conversions and also the cost per acquisition, known as CPA as well, for all your campaigns. Along with the cost per click, the impression and the search volume, you can notice the Google’s estimates for the cost per acquisition, along with the total conversions, which are based on the previous account performance. This way, you can easily find the suitable keywords that have important search volume and that can be get at a much lower CPA.

You need to always know your enemy. This is an ancient expression that has a lot of truth in it. You must know your campaign better than anything, but at the same time you need to know about and understand the campaigns managed by your competitors. Doing this, you will make sure you have all the data you need to be better than anyone and, as a result, more successful.

Last but not least, the AdWords bid simulator. If you want to use it, you can go to the columns while having a look at the keywords for an ad group. Then, you need to click on this columns button and customize it. Somewhere in the middle you will notice the so-called bid stimulator. Here you can add new columns for your estimated amount of clicks, this only if you decrease the bids by up to 50 percent, if you increase the bids by up to 50 percent and so on. There is nothing hard, you will get the hang of it right away.

Source: Rankwinz

8 things the customers care about

According to the Search Marketing Reporting, there are eight main things the people care about in the online world. But, first of all, you need to understand what these reports are and how can they help you. Most likely you already know that most of the internet-based companies or the ones who have a website, along with the internet marketers, are providing a summary performance report for both SEO (search engine optimization) and PPC (pay per click) on a regular basis, monthly or weekly. However, have you ever wondered who exactly decides what info goes into the offered reports? I mean, what metrics should be included, what graphs need to be used to visualize all of the data and so on?!

Well, let’s have a look and understand these things a little better. There are three main variables to measure the good and bad results – your goals, your budget and the KPIs (key performance indicators) you are getting. The first step when starting something should always be making the plan and agreeing on these three primary variables. Only by agreeing and making them clear you can ensure a rich client list and loyal customers. Be careful and work reasonably.

When you know your variables, the data you will get are the most important thing to understand the market and the clients. Therefore, the most lucrative and significant data you can share with your clients, thus telling them you are the best, are the revenue, the sales, the revenue per visitor, also called RPV, and the average order value, also known as AOV. Another meaningful thing here is the conversion-focused revenue. You can always give information about your return on investment, aka ROI, or the profit per campaign – these will get you the greatest results ever. It is pretty simple you give results to get results.

Of course, you must not forget the SEO part. And here everything is quite obvious – you need to increase the number of your visitors, and as a result the number of the clients of your website. This metric should be shown in every report you ever undertake. You need to show to the entire world that the number of people visiting your website is increasing drastically, therefore the visitors, the clicks, the sessions and the traffic are crucial data. Offering the customers such information will build trust among them and will get you better results than you have ever had.


Source: Rankwinz

Detailed look at the improved eCommerce reports in Google Analytics

In case you are owning or managing any kind of eCommerce websites, you will be pleased to hear that the new and improved reports in Google Analytics will give you something more than necessary – it brings you on a platter a lot of insight on shop performance. Until now, you have gotten useful information, but no you will get more insights than ever. It is very good for the efficiency, and, of course, as a result, you will get a more lucrative business and a more productive website if doing everything correctly.

Some of these new data that you will receive are the shopping reports, that are coming to enhance the funnel reports. Moreover, it has a bonus here – the segmentation capabilities. Basically, you will see it at a glance – you can observe right away the products that are selling and the products that are not very lucrative for you. This way you can optimize your charts and categories, placing and managing your products orders. It will help you at once, all you have to do is to follow the enhancements and make the most of it.

Another interesting and more than useful thing is the shopping analysis. And what is that? It is a section where you have two different kinds of reports – the shopping behavior and the checkout behavior. Let’s take a quick look at both of them. The shopping behavior will tell you the preferences of your clients, while the checkout behavior will show you the amount of clients who managed to finish their checkout process. Along with that, they both are based on a kind of funnel report, but the improvements made here are more than amazing, and will give you the possibility to enhance and make your business more productive.

When it comes to the checkout behavior mentioned above, you should know that it is about the steps a client is making on the eCommerce website you manage. Looking at this, you can see where along the way the clients are dropping their order. There may be many reasons for them to do so, such as the delivery options that are not suitable for them, the payment options and so on. Well, here you can see where exactly did they stop. Therefore, you can make adjustments and modification so it will be appropriate for everybody. If using this new enhancements properly, they can give all the insight you may need in order to enhance your business and get better results.

Source: Rankwinz

Your Facebook posts can get you better results

Have you ever thought that your Facebook post can get you a lot of popularity? Well, in this world we are living in, that is full of social media, Facebook is pretty much on the first page. Everyone is on Facebook, and it is a great tool to make a name for yourself if used properly. Let’s have a look at a perfect Facebook post and what it should look like:

1. Post your post as a link. In case you want to share a link or to show something on another website, don’t type it in the photo box or text box, go with the link post, since it receives twice as many real clicks than the links posted anywhere else. In case you need to choose between a photo post and a link post, in case you want to build your reputation and get better results, the link posts are recommendable.

2. Don’t write a novel here. Your post on Facebook needs to be short and shorter SEO services. Just think about it, more people will read it if it hasn’t so many words. Even if it is something very interesting, people will not wait to find out, they will scroll down. The posts that have fewer characters, 40 most, receive more engagement.

3. You should send your post at non-peak hours. Even if it seems to be the other way around, it isn’t. If you post your link or what you need at non-peak hours, you have fewer people to compete with, and as a results, more people will see your post.

4. Post not just for fun, but as part of a sharing strategy you have built. You need to have a good strategy and post consistently, and only good content. You need to have shares, you need the people to share your post, because this gives you visibility, therefore you must have amazing and consistent posts.

5. Remember, every post needs to have a newsworthy element. There are times when you don’t have something newsworthy, but every time you do have something like this, use it.
There are other ways to make your posts being shared, but the ones mentioned above are among the most lucrative ones, and this is what you need. You also need to keep in mind that the posts you share should be appropriate for the field you are working in or trying to promote. Don’t post about kitties if you have a serious professional business.

Prepare your online strategy for 2015

When preparing a strategy for the next year, you should do it carefully and by looking at the strategy you have used for the past year. Take the good things, throw away the bad things and do it all over again. Yet, there are some professional recommendations to prepare your strategy for the upcoming year. Let’s take is step by step.

First. Go and set up your business goals. You need to put together a good marketing and online plan for the upcoming year. This plan should start with choosing the goals you want to achieve. By setting up the goals, you are deciding on the path to follow and the things to focus on.

SEO packages

Second. Go and review your online marketing plan for the past year. You need to see what strategies have worked and which ones have failed. What kinds of methods have boosted your business more than other. What are your customers saying. What has changed and what remained the same. What your competition did better than you, and so on.

Third. Along with the mains goals, you need to set up some micro goals and the following plans regarding them. This means that you need to divide the main goals into smaller ones, thus being easier to manage them.

Fourth. Along with the creating a plan step, you need to improve the already existing plan for the past year. You need to learn from your experience and make your ideas more effective. Don’t waste so much time building something from the scratch when you already have the schematics. Just go and use them in a better and enhance way.

Fifth. Go and choose the right tools to implement your ideas in online marketing. There are many tools that can help you with your strategy. When using the right ones, it can be very lucrative and easier to figure out everything out there.

Sixth. Don’t forget about content. Content always was and always will be essential to your online marketing strategy. Improve it, use it and boost your business.

Managing to have the right and a good marketing strategy from the start means success at the end. In case you think it takes too much time to come up with a strategy and you will do it on the way, think again. You need the things put in order and following the paths you have set. This is better, this is more lucrative and efficient.