Find the Visual Angle of Your Brand

Visual social platforms become more and more popular.

The Internet is full of Instagram and Pinterest images, which are more likely to be shared than text. There are plenty of video syndication websites, including Vimeo and YouTube, that are the major places of activity. According to social researches, 29% of all time spent online is watching different videos.

If you have got products to present to the world, find a visual approach to telling your business’ story. Here are several tips for you to start from:

1. Use existing visuals. Most businesses consider that visual marketing force you to create completely new visual content. Of course, visual media can help you in presenting your new ideas; however don’t forget that there are a lot of ways to use your existing visuals. Probably, your company may already have such digital assets as infographics, photographs, short videos or video presentations that can be successfully adapted for social networking sites.

2. Redirect existing content to visual formats. Another method is to review all the existing material and try to see a different angle. Try to use the content in other formats as the foundation for visual content development. Everything from original data to presentations may serve as a good source.

3. Give visual storytelling a try. It’s hard to engage audiences long term with static photos of products. Many campaigns with a creative approach offer telling the story about a product or company through a visual format.

Another method presents a series of images, which show various ways your service or product is used by customers. Or the video can include customer reviews.

4. The visual pool with memes. If have a Facebook account, you have probably noticed that constant stream of posts with quotes and uploaded beautiful images in the News Feed. These so-called “memes” are easy to make with the help of such websites as Canva.com. Use them.

The more your images and videos fit the culture of a specific site, the more they’ll catch on with audiences. Many businesses and entrepreneurs are not sure of where to start with telling their brand’s visual stories. The key to a successful promotion is to think beyond static images and experiment with different modes of storytelling.

Source: http://rankwinz.com/