3 Main Questions to Create High-quality Content for a Link Building Campaign

The content quality depends directly on the quality of the material you offer. As a rule, the offered information isn’t perfect, because information providers’ knowledge of their own clients is awfully poor.

Don’t forget that a customer survey is a wonderful endless source of rich content. However, in order to collect information, the customer survey should involve these 3 fundamental questions.

While creating great content, you have to get as much information from your clients as possible. Creative ideas you can come with depend on the quantity of information you can obtain. For obtaining the most useful information, you should prepare a list of correct and detailed questions for your clients. When the clients see that you are interested in the question, the trust begins to build and grow strong.  

Many specialists, including SEO professionals and link builders, have found out that customer analysis is one of the most useful sources of publicity and editorial links.

Here are those 3 main questions that can help you create incredibly useful content.

1. Categorization

The categorization question is a quite simple and general question that offers you the perspective opportunity to develop your content afterwards. The question sounds like that: “To which of the following areas do you belong?” And list the main areas for the client to specify the sector.

This question allows you to make content focused on several certain niches.

2. Customer Story

Then ask the client to tell you a story about the company products he has tried, or how he solves a problem, etc. The customer story question should begin with “Tell us a story about…” Customers will like the question, especially in case they have some recent interesting experiences to talk about.

3. Contact Permission

The information given by clients in a survey is confidential. You cannot use it in your content until you inform people that you are conducting some case studies. If they are interested in participating, you can use the valuable material you’ve got.

Contact permission question allows you to do 2 main things that are considered the key to high quality content:

• 1.      You are informing people that you want to create publicity material, including customer stories, which can draw attention of PR savvy respondents.
• 2.      You are getting their permission to go on with your questions and dip into their opinions.

Source: http://rankwinz.com/