5 best ways to use LinkedIn

We all know that the social media platforms have gained a lot in the search engine world. When it comes to reputation and popularity, the social media are the ones promising the most. Here you can “meet” people and play with them. Here you can find what they like the most and what they don’t like at all. It is pretty simple, you have everything in front of you. And LinkedIn is on the top, especially when it comes to your reputation. Let’s take a look at the greatest 5 ways to boost your name:

1. You need to optimize your profile or your post with appropriate keywords. Since this social media platform works pretty similar to the search engines, the keywords and the words you choose are very important. You will be found easier and you will look more professional.
2. You need to do a little bragging. And what does this mean? It means that you need to brag about your wins and awards, and about other amazing stuff that happened to you. This will make you trustworthy and it will seem like you are excellent at your work.
3. You need to make as many connections as you can, and these connections should be real. This is a form of networking working pretty well on LinkedIn. You can connect with anyone here, regardless whether you know them or not. This helps your profile building and gives you some kind of credibility. However, don’t exaggerate with your connections. Keep it professional.
4. You need to join professional groups. This is a tool you definitely need to use at its best. You can join any groups you like, but make sure you are joining the ones that will help you boost your profile and give you some real results. For instance, if you are a doctor, you have nothing to do in a designers’ group. Just remember, joining the right groups can really help your reputation and popularity in the professional area.
5. You need to consider blogging. LinkedIn has its own blogging platform, so you need to make the most of it. Even if you haven’t written in your life on a blog, it is not a problem. As was mentioned above, keep it professional and positive.

The LinkedIn platform is a very good way to make a name for yourself in the business field. Keep it simple, straightforward and professional, and you will boost your reputation in no time.

2015 Planning: What Does Your SEO Strategy Look Like Next Year?

It became a tradition for the SEOs to talk prospects and predictions for the next year at the end of the current year. Therefore, I will do the same and give you some insights. The first thing we should do is to look back at everything what has happened this year, and based on this, try to predict the game changers for the next one, 2015. And how could you do that? Well, let me tell you.

First of all, you should talk to your stakeholders and to the people who have invested in this. The discussion should be an easy one. At its bases, you need to ask a couple of questions like: What do you want for 2015? What do you want to gain and accomplish? What exactly you didn’t like in 2014? Have you ever thought what would you like being different next year? This kind of questions will help you understand the downsides and the upsides, and make an idea about what is next.

Second, get all the data you have. It is the perfect period of year to do so. Look at your stats and see what they have to show you. The amount of data you have gotten during a year will tell you a lot about what happened in 2014. There are many times when you told yourself or a customer that you have not enough data to make a conclusion or it is too soon to tell something, or I need more information prior to making assumptions and so on. However, now, at the end of the year, you have all the information possible to draw conclusions and make assumptions. And this is exactly what you need to do, because your stats will tell you everything possible about your work and you will be able to predict the situation for 2015.

The third thing, and one of the hardest when it comes to SEO, is the timing. Creating quality backlinks and trying to manage a good advertising campaign is not easy. And unlike any other online promotion campaign, the SEO is not a “right away” kind of marketing. This is very hard to explain to the people who don’t know much about the search engine optimization field. In order to create a good and long-lasting SEO campaign you need time, and no the time to literally do it, but the time for it to start being lucrative. Yet, when it does, you can have it all.  This, of course, in case you had a quality campaign full of white kind of things.

Rankwinz

3 Ways Google Penalties Have Pulled SEO Out of the Gutter

Have you ever thought about an SEO professional and what requires being one? Well, first of all, he or she needs to know everything about the online market and online marketing, and this means an SEO expert should be good at marketing and advertising, writing, have technical skills, be versed in public relations and able to undertake an analysis task. It is not easy to manage to stay on top of your colleagues, but when you truly love what you do, you will be, since you will work hard to get where you want to be, even if it means you need to learn constantly and be update permanently.

You need to understand that SEO has a lot of subfields, and in order to be a good specialist, you need to have an idea about all of them. Before 2012, there were no real rules in the SEO world. One could have used any kind of backlinks they desire. The black and white SEO didn’t have a barrier and it was not very clear what is good to do and what is not. As a result, the chances to get penalized by Google were almost nonexistent. In 2012, the first Google algorithm update came in and the penalties started rolling out. It was pretty scary, because every single website was vulnerable and could be hurt.

There are two main sides: the one who thinks it is better with these Google algorithms that enhance the search engine ranking, and the one who thinks it is worse. Let’s just say that Penguin, Panda and so on have clarified the rules, draw a line between good and bad, made every SEO specialist and website owner to think bigger and to look beyond the links. At the same time, it made the SEO field not a race for the top anymore, but a race for quality, which means looking and finding other “pure” ways of getting higher to the top.

I, Rankwinz, think that this is more of a good think than a bad one. It clarified the chaos in this industry and made it more rules-following. There is no doubt that it is not easy, but for sure it is much more enjoyable to do it. Basically, the Google updates made everyone think outside the box, thus discovering other methods to get popular and known on the internet, besides the backlinks and only page one ranking.

5 best SEO strategies for 2015

The SEO field works entirely on the “orders” placed by the big search engines, such as Google, so to speak. To manage to get your SEO strategy to work, you need to know everything there is to know about updates and algorithms. For this reason, I want to present to you the best 5 search engine ranking techniques that will still work in the upcoming year.

First one is widen the internet for Hummingbird-friendly keywords. As I was telling you in one of my previous articles, it is very important to choose the right keywords, along with the most suitable and reasonable ones. The keyword strategy, no matter the updates an algorithm has, will still work in every single case.

Second strategy would be to hone your website’s URL structure. This means that you have to pay more attention creating the URLs and their structure. You need to polish them and make them better, considering that this is one of the most important steps for you to get to the top.

Third technique, a very logical and predictable one, is your backlinks. This is something you always should have done correctly. However, the 2015 year is a special one for your quality backlinks. You need to focus and use fewer and only hard-earned links. You will not have tons of links, but you will have some trusted ones, links that are coming from other trusted websites and which can get you more authority and better rankings.

Fourth strategy is actually more of a suggestion than a technique itself. And this recommendation is to look and see beyond the personalized search results. This is a very narrow-style thinking. You need to think more globally, and of course, every time when you want to satisfy a search engine, think how to satisfy a person – a visitor, a user, a customer. Start with this and go from there.

Fifth tip, and the last one, is to consider secure encryption. With this, a professional expert, such as Rankwinz, can help you anytime. Keep in mind, there is some SEO stuff you can take care of by yourself, and there are some SEO things that only an expert in this field could manage accordingly. The search engine optimization area is a very large one and has a lot of subfields. In order to get your website to the top of the most used search engine, Google, you need to employ them all, or at least as many as possible.

Building Links in the Online Marketing

Regardless of the area or niche you are working in, there are always competitors. The first thing we all tend to do is to compete with our competitors. However, this strategy is not the best one. Knowing your competitors in person and having some kind of positive relationship with him or her can be pretty lucrative. When it comes to the search engine ranking, the worlds is in a bigger competition than ever. Yet, there is a solution. You can always use the so-called intermediate websites. This way you will not be linking only to one website or competitor, you will benefit from all of the contacts among your internet-based competitors.

You need to find some companies and websites from related areas but which are not in direct competition with you, thus being able to employ quality backlinks. You can go to the conferences or to the network events that are organized regularly. Attending such kind of parties gives you the possibility to get in touch with various representatives from numerous companies. Of course, you can also go to the so-called online marketing events and meet online people and representatives. The main focus for you should be their online team. And while you are connecting, your goal is to get their links and to put your backlinks on their websites.

An interesting thing to remember here is the fact that the most value links are coming from the large corporations’ websites and worldwide or multi-national companies. However, pretty weird is that their online marketing campaign is usually carried out by inexperienced and not genuine experts in SEO and internet marketing. Therefore, you can always tell them about the SEO services and create a joint promotion campaign by discussing with the business unit. You can tell them about any important thing your website has to offer.

Without a doubt, there are only a few people in an organization or a big company who understand the concept of link-building and, most importantly, its value for the Google’s rankings. Your job is to make them understand and suggest them to use professional SEO packages, for example the ones from Rankwinz, and convince them to place your link on their websites. This is not easy to carry out, and you need to prepare yourself for everything. Just make sure you have all the leverage you need and you are well-informed on everything your competitor may need to hear from you regarding their online marketing campaign.

Structured Snippets vs. Rich Snippets for SEO

For anyone who don’t determine what Snippets are, these are the basic informational lines that appear beneath the titles and headings of your Google results. The 2-line text the thing is combined with the title on the search engines when searching for something, these represent the so-called snippets. Everybody knows that Google is actually dedicated and devoted to improve permanently its search results. Because of this , why it can make regularly updates, changes its ranking algorithm etc.

Together with the algorithm and updates, in addition, it is quite committed to deliver rich and structured snippets towards the users. These rich snippets exists for usually the one purpose to further improve and increase the results, thus supplying the users more in depth information regarding whatever they are looking for. However, there are also structured snippets on the search engine ranking. These are the basic ones that supply more specific information regarding a query in accordance with the aggregated web results. Basically, here you have two kinds of snippets meant to alleviate the users’ experience, and you need to realize the way you use them as a way to have good search engine ranking for your website.

And the initial thing you have to know this is exactly how accomplishes this change the click-through rates. Allow me to share two main directions: some individuals are saying that giving a lot of information about the search engine rankings pages will reduce and reduce the click-through rates and, as being a results, the organic traffic; and in addition there are people who are saying precisely the opposite. It is possible to opt for the direction you prefer probably the most in terms of SEO and quality backlinks, just make sure you need to do just what it perfect for your website.

Regardless that you pick, you must make sure that the snippets are accurate. And this can be done by comprehending the differences between rich snippets and structured snippets. First of all, the rich snippets require that you should structure the info in a specific way so Google can read it. At the same time, the structured snippets are pulled automatically through the aggregated website’s data. Just in case you need someone to carry out the challenging task to getting the ideal snippets for search engines like google, Rankwinz will be your man. Of course, there are some other differences between the aforementioned kinds of snippets, plus an SEO professional knows them all and employs this information in the most reasonable way possible. This sort of Search engine optimization services is the thing you need.

Market And Keyword Research in 2015

Even though the latest Google algorithm update, Hummingbird, has produced a small amount of a chaos round the SEO world, in the end, it can be a greater portion of a good thing rather a poor one. To start with, they have this amazing power freeing us from the competition. And precisely what does this exactly mean? It implies that before Hummingbird, we all were required to compete for any limited variety of keywords, top keywords, which were the key base for the major search engines ranking.

This subfield of your backlinks was easy enough until the latest Google update. Anyone that planned to build a website might go and make use of the so-called Google Keyword Planner, after which just utilize the keywords it has given. With the present moment, the trick doesn’t work such as this anymore. Now, you need to go, choose and make use of only relevant keyword. Which means that all these tool or another tools don’t have a similar importance as they did, because you should pick up your personal relevant keywords and never make use of the ones the Planner provides you with. Of course, you can still take advantage of this tool to present you a hint, just make sure have before you all of the keywords it gave you, go through them and remove from your list all of the irrelevant and unnecessary keywords.

This was only the first step. The 2nd the first is to undertake some analysis. Along with the tool you require here is the KEI, or often known as keyword effectiveness index. This is a lot preferable to use compared to the old search-volume metric, and in addition to the keyword difficulty score you will observe how hard or how simple is to buy high rankings. Undoubtedly, you should not forget about the quality backlinks and also other important stuff you should use.

When the above two steps are carried out, you should finalize your list by learning the difficulty of you to outrank the competitors for every keyword you might have chosen. If you want an expert advice, accept it from Rankwinz. You should think about factors like the on-page SEO, quality backlinks, domain authority, content and so forth. Only by evaluating whatever you have performed, you are able to understand in which you stand and what exactly your opportunities are. The SEO packages usually include everything you need for your web site to be the best one on the market, and you must pick the greatest expert out there.

Google updates along with their importance for SEO world

The Google update for webmasters - blocking JavaScript and CSS - can affect hardly the indexing and ranking of your respective website. It is a extremely important tool to the SEO promotion in case of each website. Now, using the new Google update, it is obvious that you should locate the best method of working with it. You don’ need or need to block your JavaScript, your image files or CSS which your website uses. They could bring more good for your webpage than harm it. The major search engines ranking functions by using every useful little piece of information it may get.

You have to know the Google team made it clearly for every SEO expert and owner of any website who is employing search engine ranking to market its website that allowing the GoogleBot to get into your information is the proper move to make: “This provides you optimal rendering and indexing for your personal site. Disallowing crawling of JavaScript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your site content and may result in suboptimal rankings.” As a conclusion, something you thought is harmful to your ranking is definitely pretty decent and may help you a great deal if performed correcly.

However, it cannot be as easy as this, right?! Therefore, each of the webmasters need to know that it upgraded system is requiring some changes during this process. Another warning form Google came for that indexing system’s display, and states that you cannot view any further this indexing system such as a text-only browser. So that you can inform yourself on any changes Google made and on any advice and suggestions it produces in you, just made a bit of research and use every one of the data offered to you.

You need to understand that in any case and also in any scenario, the most suitable choice is definitely to obtain the best option SEO packages to your website and perform an expert marketing campaign, which ought to be done by experts and specialists. An illustration is definitely the updated Fetch and Render. The Google Fetch can now be used like a diagnostic tool, designed particularly for allowing the webmasters to simulate the Google’s URL crawling with a specific website. This is a very beneficial tool because it gives you a lot of information you need to ensure that you to take the better of it. This kind of specialist, who is able to comprehend the changes and the updated and employs them right away, is Rankwinz. For additional information, do you know what to perform.

SEO and Google algorithms

Regularly, Google updates its algorithm intended to find and send to sandbox the websites that utilize black hat SEO in an exceedingly exaggerate and damaging way. However, because this is required to do, in addition there are a lot of websites which is often hurt with this regardless of whether doing everything correctly. That is why, the SEO services experts and companies from around the globe are preparing for the brand new Google algorithm. Usually, this is the time of the year when Google enjoys to bring “good news” to the SEOs. Preparing for the update actually means preparing for the inevitable; because all you can do is to ensure that every strategy you employ is really a white hat one and hope the new algorithm will not likely hit you.

To acquire to the top level and also to stay there, one of the most important things will be the quality backlinks technique. The accent this is around the word “quality”. The clients and websites’ owners that have been hit by Penguin 2.1 and three. are incredibly skeptical with regards to using backlinks. This really is pretty understandable since the above mentioned update impacted very difficult the online sites. Therefore, a good question can be whether these links could achieve good rankings or otherwise. The various search engines work pretty similar, but Google is one that helps to make the trend.

Even if you made all things in your power to only have not dangerous links, you cannot make sure of this. This is why you need to employ a professional SEO expert, like Rankwinz. Every website has harmful links and whenever the Google updates will likely be launched, a lot of the websites ranking high will fall hard. Therefore, you must use the matter within your hand and fit everything in inside your capacity to manage this fall and make it the softer one.

There are different kinds of backlinks, and you should be mindful who you opt to backlink to. On the net, many existing links are to spammers and to bad neighborhoods, thus harming your website and damaging your image. As a result, your ranking will fall and the site’s indexing will be hit hard. Yet, all of this could be managed and also the fall might be soften, you just need a search engine optimization expert which will go ahead and take matter in his hands and execute this kind of challenging task. When you choose your expert, be sure you hold the most lucrative and reasonable one on the web market.

By far the most lucrative SEO choice on Fiverr

A lot of people think about search engine marketing as being simply a one-time needed solution, and that is why they encounter only bad results on their way. The SEO is not merely a tool to take care of something precisely what is wrong, it will be the best solution for you to make your website floating in warm waters. There exists a concept quite popular here of web marketing, it is called Website Visibility SEO, and at its base it relates to the quantity of visitors you get. And for you to experience a high visibility, meaning getting plenty of visitors and customers in the event the case, you need to employ the SEO strategies on a regular basis rather than just developing a one-night stand with it.

To maintain your site’s visibility inside a positive way, you will find a few things to select from. And the first this is to obtain and spend money on the website quality content. In case you have high-quality content, you currently have taken the initial step on the ladder to the very top. As well as that, you need to create organic and natural backlinks, not only links for “covering the territory” issue. Exactly like the information, your links should be seo services, and you should improve your content also consistently.

The most important thing to be aware of here is always that all by yourself is very hard and pretty hard to undertake this kind of task. Therefore, the most effective option is to use and utilize only professional SEO services. As well as the main principle of the expert SEO services is always to help make your website as valuable as you possibly can about the current online market. Rankwinz is really a genuine professional in this particular field; therefore its services will drive the greatest organic search traffic in the foreseeable future.

In order to determine what your site needs for future years, you should keep yourself up-to-date with the latest SEO news and in addition with the important Google updates. This gives you a good head start and in addition an awareness of your online advertising and marketing, this provides you with you the ability to choose simply the best for your website. The online presence is everything these days, so you have to be on the top of the items whatever. Produce a good impression for both human visitors and search engines, and you will have the greatest visibility on the net.

4 SEO “mistakes-like” you should avoid

There are many things one can achieve by employing SEO strategies and techniques. However, if you want to climb up, you should avoid some things in order not to get penalized. I will present you with 4 SEO techniques that you can easily avoid and keep the climbing on the track:

1. Don’t exchange too many business links. This kind of links are called trading links and even if they seem to be harmless, they could get you penalized. The problem here stays primary in the amount of links you create for your business partner or vice versa.

2. Don’t create random and too many affiliate programs. These programs can either help your website or kill it. Choose them carefully.

3. Don’t partner up with the so-called “influencer outreach” websites. These are the most influential websites in a particular segment and niche, but getting them to put backlinks for your website can be both bad and good. And you don’t need your website to be compromised.

4. Don’t “guest blogging”. You could do that and the results could be amazing, but they could also be devastating. Keep all of this in mind all the time!

Source http://rankwinz.com/

SEO Links That Get Users to Visit a Website. Do They Really Exist?

Links do work only on they improve website rankings and ensure real and interested users visit a certain website. Click-through is the key to referral promotion. You already know that in order to get more ad clicks it is easier to work with articles.

Last week Webartex, an article exchange service, launched a new type of articles, notably articles that both drive traffic and ensure ad clicks. The developers guarantee no less than 5 ad clicks per month. In addition when choosing any platform to publish an article on, the system always offers a rough forecast of ad clicks, from 5 to even 100. Such indices can be also compared to PR publications.

The developers claim that these clicks are made by real users who are interested in a certain topic, and they decided to click on a link. How does that work?

Firstly, those traffic-driving articles are advertised on main pages 24 hours, so that they have enough time to be noticed by the website users. Moreover being advertised on the main page boosts article indexation.

Secondly, for publishing traffic-driving articles on the exchange, there is a selection of websites with a CTR rate of over 500 people per day, with one-year of service, not marked as spam, and having perfect behavioral and social profiles. In other words, websites that have a real, active audience rather than websites created for advertising only.

According to developers, nearly 50 traffic-driving articles bring the desired result on a monthly basis. On one hand, you get traffic from non-search resources during the first week of publication; on the other hand, you will see a considerable increase in ranking during 1-3 months. 

Link-Building Does Have a Future

Today it is much harder to build links that help improve your online business and drive organic traffic. It has been simple before Google developed methods to treat links with different levels of quality and trust. And the fact that it comes more difficult to build links doesn’t mean link-building is dead.

Links will always be important when it comes to ranking. Google has always been looking for more information, more indicators, more signals to figure out if a certain page is relevant for a user at a given time. They will find them. What can naturally happen is that other signals may be replaced or modified since Google becomes smarter and has a better understanding of web and users.

All this means that in the future the links accepted by Google will be the ones got as a result of quality product and quality marketing.

What we had in the past

Google wasn’t able to understand links. They didn’t get the following things:

·         Was the link paid or not;

·         How much trust to give to a link;

·         Was the link editorially given or not;

·         Was the link high quality or not;

·         Was a link relevant or not.

What we have now

Google understands much more. Hummingbird represented just the beginning of what Google expects to achieve and the reason the same technology that helped the query bellow will also help Google get a better understanding of links.

Google now understands people better. They are learning about us all the time in order to be able to provide more relevant search results. Today they understand more that the keywords we use may not be exactly what we need, nor are they enough to find what we need.

If speaking about link-building it is important to understand that now there are much more signals that could mean that the dial on links is getting turned down a little bit more. 

The future of link-building

To predict the future is not easy and knowing what to do about it is difficult too. But there are several things we all should be doing:

1. Don’t look for scalable link-building methods;

2. Focus on a type of marketing users love;

3. Don’t be ignorant! Pay attention to what is changing.

Links don’t disappear, it is the world that changes and we have to do our best to do what really matters.

Nearly Half of UK Consumers Leverage Organic Search When Searching for Online Retailers

49% of UK consumers use organic search to find e-commerce shipping sites, and only 35% of online retailers believe consumers find them via organic search.

According to BloomReach, a company that offers customized discovery platform for online retailers, organic search has been always an effective source of discovery. But the main question here is what channels brings the most sales? Since we cannot count it, we rely on the last click.

When a shopper lands on a site from organic search, it is the shopping experience that keeps them there for some time. Actually, 60% of UK consumers say that they feel more comfortable with online shopping than with shopping in the store.

But, only 13% of retailers believe that online shopping is more personalized than in-store shopping. 

However, there is one thing retailers don’t understand. Much of the personalization that occurs today in stores is facilitated by the fact that shoppers use their mobiles in addition to online search in order to make a better decision when at the store.

According to a BloomReach research, if speaking about the retail giant Amazon, four out of five UK consumers think it is the most personalized customer service. Amazon has a great amount of information on consumer demand. This helps Amazon determine what consumers are looking for on their website and after that, conform their recommendations to that.

Specialists say that in order to compete with Amazon it is important that retailers are able to use Web-wide data, because when it comes to the thing shoppers want at this very moment on that retail website, most websites are negligent.

The findings of BloomReach recent survey show a demand by consumers to have a more customized shopping experience online. But, perhaps technology is the missing piece here.

Shopping experience is not about knowing what I was doing in the past, but what I want right now. 

3 Important Steps to Avoid Future Panda Hits

When dealing with a substantial drop in traffic due to an algorithm update, nothing can be better than seeing recovery. Typically, it takes months of recovery with hope that your hard work will pay off. But, unfortunately for some recovery never happens.

When you see something like the screenshot below, it’s hard not to start dancing. The screenshot is from a person who recovered from a Panda hit. It took over four months to recover.

To make sure the recovery work is going to pay off, consider the following three steps.

1. Carry out an Analysis of Top Landing Pages from Google Organic

When you are hit by an algorithm update, it is very important to analyze the top landing pages before the Panda hit. Since that is the place where Google gets user engagement data from, you can find some glaring issues when analyzing those pages.

Now, when Google traffic is back due to recovery, it is recommended to analyze the top pages that receive traffic to make sure everything is alright from the point of view of content quality.

Compare the screenshot below with the previous one to determine the change in traffic level.

2. Check Mobile vs. Desktop Traffic

If 50% of your Google traffic comes from smartphones users, than that is 50% of information Google is going to measure when it comes to Panda.

It is important to understand how much mobile traffic hits your website from Google, and where that traffic is going. Thus, use several mobile devices to analyze top landing pages for smartphone users. 

3. Carry out a Crawl Analysis

If you have recently recovered from Panda, it is useful to crawl the top pages receiving traffic from Google. This will help you gather data about those pages at scale. For example, finding poor content, soft 404s, duplicate content, etc. Some findings will be favorable, while others can lead to serious bamboo. 

There are several powerful tools for crawling. For small and medium-sized websites you can use Screaming Frog, and DeepCrawl for larger-scale websites.

When you recover after an algorithm hit you feel just amazing. Performing a post-recovery analysis enables you to identify technical problems, content issues, ad issues, user engagement problems, etc. 

5 Essential Link Building Strategies to Get Quality Traffic

Driving quality traffic to a website is perhaps the major goal of any SEO practitioner. Beginning with the very first days of Web 1.0, there have been a lot of strategies that brought a 15-second fame after which you had to recover after search algorithms hits.

However, one tactic remained unchanged and still gets a huge number of quality links to your website.

Although the Panda and Penguin updates produced many changes as to the way we look at off-page and on-page SEO, Hummingbird makes it compulsory that we get Google-proof link-building strategies if we don’t want to get into the dark cage of the second page and beyond a SERP.

Before launching your link-building campaign, it is essential to get your link-building strategy right. Here are the most important steps that will help you select the perfect tactics to implement.

How to Understand Google’s Quality Rules

There are several distinct guidelines to show what you should do:

·         Don’t use content that is scraped from well-ranked websites.
·         Avoid poor guest posting;
·         Don’t syndicate your own content for popular blogs;
·         Forget about doorway websites;
·         Don’t run affiliate programs.

Relevance Matters

While the quality of the websites that link to your website is of crucial importance, it is equally essential that these websites are relevant to your business. You page rank strongly depends upon how useful users find a search result.

Here is a four-step test to figure out if a link is relevant:

·       Ensure the link you’ve earned come from sites in the same field as yours;

·       If the website is not related to yours, find a section that has to do with your business;

·       Links from website that don’t relate to yours will work only if the content on the page that gives the link is related to the content on your webpage directly;

·       Your earned link should be relevant to the overall context of the page that gave you the link.

Diversify Your Link Building Strategy

Don’t pick and stick to one single link-building approach. By narrowing your tactics, you are more likely to lose importance in the eyes of Google.

Here are the link-building strategies that still matter in 2014:

• Producing high quality content;
• Getting recommendations and citations from trusted websites;
• Syndicating your content;
• Becoming a popular guest blogger;
• Etc. 

Rand Fishkin of Moz said that a clear shift in link-building tactics has been noticed in 2014. See the illustration below.

Don’t Use the Strategy Your Competitors Do

Many SEO practitioners today forget about on extremely important thing: brand building. The greater brand awareness, the stronger your brand image. Thus, it won’t take much effort to get quality links.

The only way you can get a unique identity is using your own tactics and not copying the ones your competitors use. Analyze the two brands illustrated below. They both target the same audience, but use two different approaches. 

Make the Anchor Texts Natural

The idea here is simple. Stop using keywords as anchors for each link you create. Your readers are smart enough. Make your links natural and don’t worry if your anchor text doesn’t match your keywords. As long as the link is relevant, you work is done. 

Link Building’s Evolution

There is a great difference between link earning and link building. Link building requires a lot of work on your part, while link earning happens without any efforts especially as to getting links.

Let us take content as an example. You have invested a great deal of time and hard work in your content in order to introduce it to the targeted audience. What would be your next step?

As a rule, publication of any content is always followed by the natural promotion through various channels:

1. Firstly, promote your content through various social media channels

2. Inform those loyal customers who could be interested in your new offer/article

3. Develop relationships

4. Take advantage of paid promotion (Depending on the type of content and budget available, it can include such things as Facebook ads, paid tweets and so on)

The above-mentioned steps are absolutely natural for any content creation process. In contrast, link earning doesn’t require any additional steps beyond that. Link earning allows you to just wait for the links to come in after promotion or publication.

Unfortunately, our world is too fast-paced today and all the people are self-centric. So don't even expect others to notice and reward your hard work! Don't hold your breath! If you really want someone to recognize your value, promote that value. Promote it intelligently and widely.

For those who choose building links, there are several useful steps after your content is published:

• Identify your specific targeted audience who can really like your content

• Identify possible websites where your targeted audience could spend time

• Identify active pages on those websites where a link would be useful 

• Contact the webmasters of those websites, telling them about:

     1. The authorship and that your content really exists
     2. The high value of your content to their website audience
     3. The pages where a link can be placed would be useful
     4. A request for feedback with reference to the content

Google's Evolution and Algorithms

There is no secret in the fact that Google has strong reliance on links. In the days of Google’s foundation, a search engine recognized a link as a really trusted source. A link was a signal of relevance and authority. Over time, Google has developed and adapted to the web. However, one thing stayed the same: links remained to be a considerable signal in its algorithm. Links were shortcuts to getting quick and easy rankings. The next Google’s step was quite powerful. It was Penguin. Nonetheless, Penguin hasn’t reduced the importance of links. Vise versa, Penguin effectively detects poor-quality links and works to punish those links.

Therefore, building or earning links is a quite complicated and confusing subject, particularly to those who don’t have a considerable experience in SEO industry.

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How to Get Your Customers to Come Back

One of the greatest mistakes of small-business owners is focusing only on attracting new clients forgetting about the importance of keeping them and turning them into loyal customers. In order to improve your customer relationship management, you should communicate with your customers regularly and keep providing them with top-quality service.

Here you can see three easy ways of how small businesses can keep their customers they worked so hard to earn:

1. Make a personal connection.
Firstly, focus on keeping your company in the customers' minds in a positive way.

Actually, every customer wants to feel special. This could be explained by the fact that people have a basic human need to be acknowledged and recognized. Sending e-mails to customers, whether it is wishing them a happy birthday, or congratulating on an anniversary, or just thanking them for their latest order, show them you care. Make it regularly even when you are not trying to sell them something.

2. Be clear and transparent.
What could be better for earning customer’s loyalty then watching the developers build their product or develop their service in real time? Make it possible for customers to monitor your work in real time: show which project tasks are already completed and which are in the pipeline. 
This can help you to create trust and transparency that are 2 main elements for retaining customers. 

3. Customize mobile deals.

You can take advantage of such mobile loyalty and customer retention programs as Cardagin in order to send special offers to customers on their smartphones and reward them with loyalty points. Sending your clients a personalized deal also shows that you are invested in the customer and that you know what he/she wants. As for today, smartphones are a really powerful instrument, so don’t miss the advantage! 


Make your customers сome back for ever and a day! Good luck!

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4 Tweaks You Can Make to Attract New Customers

Each new business requires new customers. If you want to turn a small company into a large corporation, think about the ways to attract new customers. You would say that repeat business is a perfect option! You are absolutely right, however to get there, you first have to earn long-established clients.
Here you can see some quite easy ways to consistently bring new customers in your business.

1. Get-more-personal approach. Any customer prefers dealing with those companies that they know, trust and like. According to Peter Drucker, the legendary leader in the development of management education, people purchase with their hearts, not their minds. So, if your website visitor doesn't feel comfortable on your site and doesn't feel that personal connection, there are no chances he would buy anything from you.

About Page is considered one of the most visited pages on any website. Don’t talk to visitors from a pedestal of youк accomplishments. Get simpler. Get more personal. It would be more interesting for visitors to read about the company story or the founders and their efforts to start the business than to see a formal list of company accomplishments. Your principal aim is to get people to know, trust and like you.

2. Make your website as simple for customers as possible. There are a lot of websites full of confusing for first-time visitors processes. People get annoyed and leave the website when there are too many options on it.

According to the fact that we have just 8 seconds to capture visitor’s attention, you should be clear and simple about what you want a new visitor to do on your website. Visitors appreciate the simplicity. Don’t forget that beauty of style depends on simplicity.

3. Offer testimonials. Firstly, people require proof of the product or service quality. They must know that products/services you are selling are worth buying, so reviews and testimonials are the first things they would look at on your website. Let the new customer know the whole spectrum of services or products your business offers, show them the results they will obtain and offer testimonials from people satisfied.

4. Develop a good marketing plan. A business strongly depends on marketing efforts. You must have a detailed plan of how you market your business to potential new customers. Today you can take advantage of a variety of useful services to automate your marketing efforts. Use automation to set up marketing campaigns for your business on social media and through email. These sequences run 24/7, which means you can make money while you sleep.

Today the Internet and social media can offer a huge marketplace for successful new business development. Attracting new clients is extremely important for your business growth. Hope, these four simple tips will help you succeed in your business area. Good luck!

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6 Ways to Make Your Inbound-Marketing Strategy Successful

In order to achieve success, you have to learn the practices and strategies that work best in 2014. It doesn’t actually matter how busy you are, you just cannot ignore the importance of your brand marketing. Take a look at the 6 most important things every business owner should know about inbound marketing.

1. The traditional marketing project doesn’t work anymore. According to Brian Halligan, the author of the book “Inbound Marketing”, we have to attract customers, engage and delight them online. The way today’s consumers shop has changed considerably, so businesses should adapt to it to survive.

The Internet has enormously changed the way we live our lives, now consumers have more options than ever to skip marketing, which is annoying. Today you have to really earn consumer’s attention. Invest in ways to engage the customers meaningfully with an inbound experience.

2. Your content should stand out. Consider how many channels your television provides you, how many social media channels and websites you pass by every day. The same things happen to your customers. Today’s marketing says that just producing content is not enough to succeed. Your content must be educational, inspiring and entertaining. Your content should encourage discussion and dialogue.

3. Use an individual approach. Most businesses keep the broadcast marketing strategy, addressing a big group of people. However, your website would function better with people-working-for-people approach. Instead of writing texts to impress your competitors, produce content that an individual customer will appreciate.

4. Inbound includes content and code. Many business owners mistake massive volumes of content for an inbound strategy, forgetting that shipping code is extremely important as well. Particularly, free tools are powerful in converting website traffic into highly engaged leads.

For instance, InsightSquared created Sales Funnel, is a helpful tool that make it possible for Salesforce users to quickly diagnose their sales funnel. Leads that try Sales Funnel convert at a rate almost twenty times higher than leads that don’t.

5. Get visual. According to marketing researches, the average attention span is just 8 seconds. So if you have a really quality 10,000-word article about your new product launch, chances are very little that your targeted audience will even look through it.

Therefore, creating outstanding visual content is a key to earning your customer’s attention for more than 8 seconds. If design is not your strong point, use Visage or Canva to create simple and nice visuals.

6. Hire wisely. If you think about hiring an in-house marketer in order to help with your marketing efforts, you need a professional person who fully matches your desired strategy. Invest in those who are highly analytical, digitally savvy and have considerable experience creating outstanding content.

Today’s marketing world requires much more efforts than eveк before. Successful inbound marketing is a peculiar science that needs a specific expertise and much experience. Even if marketing is not your preferable area, make sure you understand even the basics. Be original and have a good luck!

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7 Things You Should Test to Increase Your Site Conversion Rate

It doesn't matter what goal your marketing campaign goes in, working on the increasing your website conversation rate must be in everyday priority. Here are 7 tests you should not miss.

1. Make you you've managed the unique selling propositions that convert the most. Let’s say the following: you know that your services or products are quality and you know which the strong points of your product, however your potential customer is not aware of it. So test all the selling offers in your ads and social media in order to find out which of these propositions influence best on your conversion rate.

2. Test the landing page design in 2 steps. Firstly, test several page designs to find out which is the more successful in appealing most to your potential customer. Secondly, apply changes to the top performing design to test how different versions of the same page affect the potential customer attraction. The majority of your time should be dedicated to the top section of the page.

3. One of the most important questions to consider for marketers is what do I want visitors to do on my page. Let us make the question easier: What is the action visitors can take on my website page that can boost profits? Calls to action should have a great impact on your bottom line.

4. Landing page text. Check out the effectiveness of your text management: where the testimonials are placed? Where your benefits and features analysis are made? Do your headlines increase website visitor interest? You may also use such metrics as average time and sales on site to evaluate the performance of your webpages.

5. Desktop vs. Mobile traffic return-on-investment. Usually desktop and mobile traffic’s rates significantly differ. Compare the marketing budget you are spending on each device with the return income and decrease the budget of the non-profitable.

6. Add a chat button to the home page. Most of website visitors prefer consulting with a professional before purchasing a service or a product. Addicting a chat button on your website gives you one more way to convert visitors into leads.

7. Conversion rate of returning users. Invest in customers who have visited your website, spent enough time on it but didn’t convert. They are interested in your product or service, however want to compare all available offers first. Create campaigns to target past site visitors and test different offers to incentivize sales.

 Testing is one of the best ways to improve the conversion rate of a website. Good luck!

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