Rankwinz

Nearly Half of UK Consumers Leverage Organic Search When Searching for Online Retailers

49% of UK consumers use organic search to find e-commerce shipping sites, and only 35% of online retailers believe consumers find them via organic search.

According to BloomReach, a company that offers customized discovery platform for online retailers, organic search has been always an effective source of discovery. But the main question here is what channels brings the most sales? Since we cannot count it, we rely on the last click.

When a shopper lands on a site from organic search, it is the shopping experience that keeps them there for some time. Actually, 60% of UK consumers say that they feel more comfortable with online shopping than with shopping in the store.

But, only 13% of retailers believe that online shopping is more personalized than in-store shopping. 

However, there is one thing retailers don’t understand. Much of the personalization that occurs today in stores is facilitated by the fact that shoppers use their mobiles in addition to online search in order to make a better decision when at the store.

According to a BloomReach research, if speaking about the retail giant Amazon, four out of five UK consumers think it is the most personalized customer service. Amazon has a great amount of information on consumer demand. This helps Amazon determine what consumers are looking for on their website and after that, conform their recommendations to that.

Specialists say that in order to compete with Amazon it is important that retailers are able to use Web-wide data, because when it comes to the thing shoppers want at this very moment on that retail website, most websites are negligent.

The findings of BloomReach recent survey show a demand by consumers to have a more customized shopping experience online. But, perhaps technology is the missing piece here.

Shopping experience is not about knowing what I was doing in the past, but what I want right now.