Why SEO is often better than paid search marketing

Paid search marketing is considered one of the easiest and quickest methods to achieve high rankings in Google and other search engines for related-to-your business keywords. Moreover, paid search marketing costs a lot. Talking about SEO, it takes less money and at the same time gets more targeted visitors.

What is the difference between paid search marketing and Search Engine Optimization?

SEO focuses on the regular "organic" search results on Bing, Yahoo, Google and other search engines. If your site is itemized in the list of regular search results, you do not need to pay for the click. In case you decided to take advantage of paid search marketing for advertising your site on search engines, you have to pay for each and every click. Therefore, your site appears in the separate section of the search results page, where "sponsored results" are displayed.

SEO Benefits:

1.    Lasting results

Paid search marketing provides targeted quick results. You can see the positive effects several minutes after your paid search campaign has launched. However, with paid search marketing, you stop getting new visitors at that moment you stop paying.

In order to get high positions in the organic results, you need to develop quality web pages and effective links, which point to your website. It takes a lot of time to get high rankings with Search Engine Optimization. Luckily, the majority of sites keep their rankings for a long time.

So if you are interested in the long run, SEO is your choice.

2.    To improve your website

Using paid search marketing, you get visitors due to the fact that you pay for them. Search Engine Optimization allows you to get visitors because your site is well-encapsulated.

In case you choose Search Engine Optimization to promote your site, you are of necessity to optimize all web pages, including the usability, content, etc. Undoubtedly, it requires more time and consequently more work. Your site and your revenue benefit significantly from these changes.

3.    To integrate with social media

Social media helps you to increase the amount of links, which you get from other websites. It results in getting higher positions in Google's regular results. So create a new page on your site and mention it on Twitter or Facebook. Therefore, you have a wonderful opportunity to get new visitors through social media websites. Some of these visitors certainly will link to your site, having a positive influence on your Search Engine Optimization Campaigns.

Paid search marketing is a good option for you if you need website visitors right now. But if you want to get high rankings in Google search results that can last without paying for clicks, choose SEO to promote your website. 

Source: http://rankwinz.com/