Being the best link builder in the whole
world doesn’t mean you are able to scale and systematize your link building.
For achieving true scale you will need to remove the bottleneck from the
system.
It is easy to scale low quality link
building, for example robotic scripts that send email spam to webmasters or
large offshore link building companies; but unfortunately this will be the case
of Google penalties.
Creating high quality links requires high
quality human cooperation. Bloggers and social media marketers are smart people
and they focus on their own kind, not on bots, scripts, etc.
The point is that we need humans who are
persuasive and sensible and there should be a team made up of such people.
Creating a replicable team of people with workflow, methodologies, routines,
and so on, is the key to quality link building scaling.
The
Workflow
Think about the idea if having a to-do list
on your mind right now. This is worthless. One of the greatest mistakes people
make is keeping a to-do list in their heads. Our brain isn’t good for that. It
functions at its peak when it is clear of the information. That information
should be dumped into your trusted system.
That system should be organized in a way so
that it facilitates the turning of a huge amount of information into actions
and decisions. It is useful if you think of an approach called GTD (Getting
Things Done) developed by David Allen in his book Getting Things Done.
In GTD you should understand that actions
are not really actions, they are projects. A project is anything that requires
more than one action to complete. The next action is the activity required to
move the project forward.
As far as the workflow is concerned, next
actions are the units of progress that you alongside your team will have to
deal with.
The workflow is crucial when it comes to
carrying out a SEO campaign effectively. Here are few steps of a GTD process:
1.
Find Potential Customers and Check Their Authority
It is very simple. It can be like running
Google.com queries in order to find relevant blogs in your niche. You should
look at authoritative, relevant and trusted websites from the point of view of
their topic.
2.
Find Contact Info of Potential Customers
After identifying the relevant websites,
it’s time to get contact information from various sources. And this doesn’t
mean only names and emails, but also Google+, Twitter, Facebook, LinkedIn,
Tumbles, Youtube, and other social networks if there are any.
3.
Create Appropriate Templates
Obviously you won’t write from scratch each
email that is being sent. It is not scalable. This is where an intelligent
template system comes in.
Every attempt gets a template. You should
attempt more than once, but no more than three times to the same individual,
because most likely you won’t get any response.
Creativity here is the key to success. Everybody
receives unwanted emails asking to guest blog on our sites. Despite of the fact
that those emails are well-written, we discard them. But, what if you ask a
blogger about their favorite tools in the field for an article that you are
going to write? Moreover, you want to cite them as a source. Obviously they
will respond.
There are some more steps for achieving
success (template personalization, moderation queue, CRM, etc.), but these are
three major ones.
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