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The Link Pyramid strategy is one of the
most popular and known link development strategies. The link development method
is part of the search engine optimization of a website, more exactly, part of
the Off-Site optimization. Search engine optimization is an online marketing
technique to promote and rank your website higher. The off-page direction of it
is based on link development techniques, social media marketing and others.
Basically, it is about every step outside the website.
How the Link Pyramid strategy works?
This strategy is a level based one. There
are three layers of the pyramid. At the top of the pyramid is placed the
website which needs to be promoted. It is also known as money site.
The first level consists of several (not a
lot) of websites where is anchored a link to the money site. These websites
usually have a pretty high PR. This is the main reason here need to be employed
only a couple of websites instead of numerous of them. Most often, at the
second level of the pyramid are used and done high PR blogs, such as Wordpress,
Jcow, Elgg and others.
The second level consists of more links
than the second one. The links here are pointing to the websites from the
second level and not directly to the money site. This is why the PR of the
websites used here doesn’t need to be as high as in the case of the previous
layer. All the links created here are meant to strengthen the work done in the
second step. Most often here are used the social directories in order to build
links.
The third level is about fortifying the
third one. A lot more links are built here. These ones are created, pointing to
all the links from the third level. Since this is the last step, it consists of
numerous websites with an average PR. The fourth layer is about quantity,
unlike the second level, which is all about quality. The links done here are
designed to strengthen the links from the third level. Usually, at this layer,
are employed and used various blog comments for posting links. All the links
from the second and third step are meant for the search engines bots in order
to push the money site.
What results can be seen?
Since this is a pyramid scheme, the money
site is always protected. Therefore, the Link Pyramid strategy can bring only
good results when done properly. The level strategy such as this one is among
the most suitable SEO strategies, especially because it cannot harm the money
site; only get it in higher rankings and winning more visibility for it. The
Link Pyramid method is definitely one of the most safe and lucrative link development
strategies.
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