In the early days, it was very easy to measure
the page weight. It was only a matter of seconds that you have to wait for the
web page to load and them simply measure the number of consistent resources.
However, with the development of technology, many things have changed.
In the beginning, there was only data on the
web page but now the addition of images, video, different writing fonts and ads
have changed the rules. It is important that you understand what is the weight
of web page to know how it affects your SEO.
Page weight
Page weight is the gravity of your web page
that has a relentless downward drag and it is utterly unavoidable. For a
successful webpage strategy, it is important that you understand the how the
weight of web page works.
When you load the web page you might have
noticed that it initial linked resource will load quickly however, the page
will be blank. Soon it will turn into the JavaScript language. It happens to
maintain the interface in DOM and assure that server is connected.
The measurement of weight is arbitrary and you
have to select the cutoff point for the accurate results. The subsequent
communications related to initial page load are not considered.
Another factor you should know is that the
weight of web page also depends on the screen size and device that your
customer might have been using. There is no single canonical view. Weight is
the combination if several server-side device detections, client-side
scripting, and content sensitive HTML tags. It also includes the resources like
images. The image you select depends on the particular device resolution and
you cannot select the one size fits all version.
There are some third-party components that
increase the weight of web page and will add more layers of variability. Some
of these facts are
1. Ads (it cab based on sex, device,
history or location related to browsing.)
2. Social network widgets and it does
not matter if you have an account or you are logged in or not.
3. Type of browser
4. Third-party cookie support
5. First visit vs repeat visit
6. DNT (Do Not Track) Header
configuration
These components are loaded in different frames
and they are different web pages but their impact on the main page can be felt.
Importance of Page Weight for
SEO
One of the most important things you have to
consider is the loading time. Your customers will wait only 3 seconds and of
the page is not properly loaded they might move to another side. The weight of
web page should be reduced if you want to keep your loading time lower. Web
pages with lower weight are ranked higher on search engines because they will
always have more traffic as compared to other sites. Take the help of
professional so that you can give your viewers the best user experience.
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