Importance of Google Analytics for SEO

Many today know that Google Analytics is crucial for a successful SEO campaign. It doesn’t only offer valuable information about a website but also helps businesses a lot to reach their goals. Before analysing the benefits you can enjoy by using Google Analytics, let’s understand, first of all, what it actually is.

Google Analytics is a free web tool that helps you to collect information about the visitors to your website. In other words, it provides you with valuable information on things such as how a visitor got to your website, what did he/she do when on your website, did they convert or not, and a lot more useful information.

How can Google Analytics help your business?

GoogleAnalytics has four basic areas, including the audience - you can figure out who is visiting your website; acquisition – how visitors got to your website; behaviour – what they did on your website, and conversions – did they do what you expected them to do. Each of these reporting areas is very useful for different business purposes.

In addition, it is important to know that there four key benefits of Google Analytics. They are as follows:

- Website usability improvement

- Marketing campaign optimisation

- Budget allocation

- Audience identification

By getting the information about the way visitors use your website plays an important role in terms of understanding if your website satisfies their needs.

Marketing campaign optimisation helps you to figure out what works and what doesn’t work on your website. Therefore, you can later make all the necessary changes in order to improve the functionality of the website.

After you know what is working well and what is not working at all, you can understand where to invest money further. Google Analytics is a great tool here since it helps you identify the gaps in the investments you have made.

Even if you think you know your target audience, the Audience identification report provided by Google Analytics helps you to determine if you are right. In other words, these reports offer user-specific data that is an effective tool to better understand your audience. The data contained in the reports have elements such as visitor’s gender, locations, interests, etc.

Now, it is pretty clear that you must use Google Analytics in order to get your business to a new level. Moreover, it is very easy-to-use and is also flexible so that you can customise it to track everything on your website. 

This article was written by Rankwinz