3 Ways Google Penalties Have Pulled SEO Out of the Gutter

Have you ever thought about an SEO professional and what requires being one? Well, first of all, he or she needs to know everything about the online market and online marketing, and this means an SEO expert should be good at marketing and advertising, writing, have technical skills, be versed in public relations and able to undertake an analysis task. It is not easy to manage to stay on top of your colleagues, but when you truly love what you do, you will be, since you will work hard to get where you want to be, even if it means you need to learn constantly and be update permanently.

You need to understand that SEO has a lot of subfields, and in order to be a good specialist, you need to have an idea about all of them. Before 2012, there were no real rules in the SEO world. One could have used any kind of backlinks they desire. The black and white SEO didn’t have a barrier and it was not very clear what is good to do and what is not. As a result, the chances to get penalized by Google were almost nonexistent. In 2012, the first Google algorithm update came in and the penalties started rolling out. It was pretty scary, because every single website was vulnerable and could be hurt.

There are two main sides: the one who thinks it is better with these Google algorithms that enhance the search engine ranking, and the one who thinks it is worse. Let’s just say that Penguin, Panda and so on have clarified the rules, draw a line between good and bad, made every SEO specialist and website owner to think bigger and to look beyond the links. At the same time, it made the SEO field not a race for the top anymore, but a race for quality, which means looking and finding other “pure” ways of getting higher to the top.

I, Rankwinz, think that this is more of a good think than a bad one. It clarified the chaos in this industry and made it more rules-following. There is no doubt that it is not easy, but for sure it is much more enjoyable to do it. Basically, the Google updates made everyone think outside the box, thus discovering other methods to get popular and known on the internet, besides the backlinks and only page one ranking.