How
to Combine Your SEO and Content Marketing for Explosive Results
A study
last year found that collectively $44 billion was spent by brands on
content marketing – this works out as around 39 percent of an overall
marketing, advertising, and communications budget.
Over the past year, headlines have been flying around
telling the story of “content marketing is replacing SEO” or “SEO is dead,
content marketing has taken over”. In many situations, the two are made out to
be total rivals – who will win: content marketing or SEO?
The reality is, there should be no showdown between the two,
they should be working together seamlessly to boost your search marketing
efforts and no business should be choosing one over the other.
If you choose to just create regular content without doing
any SEO, you may have an incredible read that no one can actually find to share
and engage with. Alternatively,
if you have some great technical SEO but no content, then your audience isn’t
going to be able to build a relationship with you. As search marketers, it is
important to bring the two together and blend them as part of an ongoing search
marketing strategy.
Create Wiki Content
Wikipedia is incredibly powerful when it comes to generating
traffic and, unsurprisingly, it ranks for almost any search term on Google.
Comedy Central once gave a presentation on their marketing, which showed that
they receive over 100,000 visitors from Wikipedia every single month.
Wikipedia often suffers from broken links due to the amount
of pages and references it has. This is a fantastic opportunity to create
content for a great SEO opportunity. It is easy enough to find dead links on
Wikipedia just using Google, type site:wikipedia.org [keyword] “dead link”
into the search function and check out the results you get.
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