Now Facebook Makes Possible For You to Save Links, Music, Places and so on

Facebook’s News Feed refreshes constantly on its own. All Facebook users gradually become annoyed about that, particularly when they have got friends, who posts wanted and unwanted links to the stream several times a day. Nobody wants to spend the entire day reading all those things.  Therefore, those links that you want to look through can be lost in the each-minute refreshing stream.

Fortunately, Facebook is acutely aware of those limited timeframes for sitting on the social channel. And today the company has introduced a new Save feature, which helps getting back to that shared content or links you need much more easier. It is rolling out to all users on Android, iOS and the Web.

You will be able to save not just preferred links, but also music, places, TV shows and movies that your friends are sharing with. All of those saved items will be compiled in a completely new section. This section is added to theMore tab on mobile. You can save to the section everything you seem interesting and read it in your spare time. You can even share those links with friends from there.

Saved content can be accessed only being online. Therefore Facebook Save doesn’t replace Instapaper or Pocket. Users cannot make their own lists of saved links, etc. since Facebook automatically move everything to buckets for music, places, links, etc. It is quite plain by design.

Source: http://rankwinz.com/

Hello, new robots.txt Tester Update

The robots.txt tester in Google Webmaster tool has got on the road an update to help detecting errors, which appear when Google tries to crawl your site, allows you edit your file, make sure that URLs aren’t blocked, and make it available for you to review older versions of the file.

In case Google cannot crawl a page of a site, the robots.txt tester, situated under the Crawl section, now allows you to test if there is anything in your file that blocks Google.

To get you through complicated directives, the robots.txt emphasizes that directive, which leds to the final judgment. It allows you to change the file as well as test them immediately.

You just have to upload the new file version of to your server and make the changes work. For instance, when Googlebot sees a 500 error for the robots.txt file, it usually stops further crawling of the website.

John Mueller, Webmaster Trends Analyst, noticed that even if you believe robots.txt works wonderfully, it would be better to make sure that there are no any warnings and errors.

He also mentioned that, as a rule, many of these problems remain unnoticed. Therefore, you have to double-check if you are blocking any JS or CSS files from crawling. 

Source: http://rankwinz.com/

How to Improve Readership and Reach?

If you want to drive more traffic to your blog, there are a lot of strategies that can increase your progress greatly. Here are some tips on how to improve blog readership.

Many people start investing in blogging and actually it is a good thing. Blogs are great when it comes to driving traffic, building brand, getting links, rankings, etc. A blog can also help connect with your community.

Today creating a great blog has become a real challenge. If you look at a successful blog you may ask yourself: “how did you do this?” But, if you look to some very old posts, you can see that some of them are really terrible. But, it was the very beginning, right? In other words, if you think about a time frame, take into account that over time, you are getting a different audience. In the past, to start a new SEO blog was pretty easy. Today, we have a huge amount of such blogs and the competition is insane.

There are several useful tactics for blogging properly and achieving great results.

1. If you want to get many people who would comment you, share you, reply to you, send you emails regarding the content you publish; in other words to earn participation, you need to take part first. This means to spend time on forums, comment and discuss various topics all the time. As a result, people will want to visit you, too. People will get the idea that you create thoughtful and nice posts.

2. The next thing you should pay attention to is that you should check the first people who participate, contribute or comment on your blog, to see if they left an email address, or Twitter profile, etc. in order to at least send them a thank you via email or Twitter, or even more, to say that you liked their site. By doing so you are more likely to have them back.

3. There are many people who make a terrible mistake. Never ever use a subdomain to host your blog! Your ability to create authority, to boost your rankings, that comes from the rising tide of domain authority, will be separated if you put it on a subdomain; and will be completely separated if you put it on a separate root domain. The best thing you can do is to put it all in a subfolder.

4. It has already become universal truth that good content is stronger than much content. It seems surprising, because many people believe that the more content you produce the more influential and popular you become. But, it has been recently revealed that those blogs today that are influential can be those that produce content once a week, once every month, or several times a month. Because it is better to produce significant things once a month rather than write every day about things that might not catch the readers.

5. Another thing worth doing is to invest in emails subscriptions. If you create a blog, one of the best ways to get your voice out of there and get repeated engagement is to have people subscribed to your blog via email.

These are few major tactics you can use in order to drive much more traffic to your blog. 

Source: http://rankwinz.com/

Losing Money on PPC and Growing Sales

Numerous marketers view pay-per-click advertising only as a strategy for direct response marketing, because of fully transparent metrics, including conversion rates, cost per click, cost of customer acquisition, etc. What is often required in this strategy is the value in engaging with website visitors, even if they do not directly convert from a sponsored Adwords placement.

Taking Branding Into Consideration

It seems paradoxical to think this way, however losing money on PPC advertising can be a sophisticated plan. Pay-per-click support branding initiatives by boosting website visibility. Primarily think about the real estate on a SERP (search engine results page). Users understandably tend to discover considerably more ads than they do organic search results.

Pay-per-click ad example is actually effective, many marketers worry it cannibalizes clicks to our organic search result, because a lot of brand names go uncontested. However, that’s short-sighted point of view. You would be amazed by how much more value search marketers obtain from branded pay-per-click ads.

Even if you realize that your branded search term cost you more than you have planned, with no doubt, continue to waste money at it, because doing this way you make sure that your competitors have fewer opportunities to steal market share.

A Multi-Sector Approach

Opposed to Marketing 101, Pay-per-click can serve as several touch points. Moreover, it is a lot of help when it is a part of a multi-channel strategy. It’s quite interesting that Pay-per-click feeds SEO conversions because when users search your business and related items again, they will probably convert. Sometimes, the synergy between the 2 can be immensely powerful.

For example, let us take a case study by Melissa Mackey from Search Engine Watch. Melissa Mackey describes a situation, where an anonymous B2B e-commerce company tested Pay-per-click advertising to boost sales. After 10 weeks, the site saw a 17% increase in website visits, but, more importantly, a 136% leap in sales. Of course, Pay-per-click was not the site’s sole marketing channel. That said, Mackey dives deeper into the numbers to reveal the true value of Pay-per-click on sales. She says,

We found purchases that were touched at some point by Pay-per-click had a 21% higher average sale than those not influenced by Pay-per-click.

The advantage of such a diversified approach to marketing is that although certain channels may seem like “loss categories”, your overall marketing performance can skyrocket.

To ensure you make the most of your Pay-per-click campaigns and capture value from site visitors, reel them back in with retargeting, email marketing, or social media promotion.

As an advertiser, you may notice the direct response results from your Pay-per-click campaigns become increasingly unprofitable after you first introduce them. Over time, you will realize those losses are minor investments that ultimately support growth and sales in other areas of your business – making Pay-per-click entirely worth it.

Are you willing to lose money on a single marketing campaign to expand your overall company?

Info presented by Rankwinz

3 Main Questions to Create High-quality Content for a Link Building Campaign

The content quality depends directly on the quality of the material you offer. As a rule, the offered information isn’t perfect, because information providers’ knowledge of their own clients is awfully poor.

Don’t forget that a customer survey is a wonderful endless source of rich content. However, in order to collect information, the customer survey should involve these 3 fundamental questions.

While creating great content, you have to get as much information from your clients as possible. Creative ideas you can come with depend on the quantity of information you can obtain. For obtaining the most useful information, you should prepare a list of correct and detailed questions for your clients. When the clients see that you are interested in the question, the trust begins to build and grow strong.  

Many specialists, including SEO professionals and link builders, have found out that customer analysis is one of the most useful sources of publicity and editorial links.

Here are those 3 main questions that can help you create incredibly useful content.

1. Categorization

The categorization question is a quite simple and general question that offers you the perspective opportunity to develop your content afterwards. The question sounds like that: “To which of the following areas do you belong?” And list the main areas for the client to specify the sector.

This question allows you to make content focused on several certain niches.

2. Customer Story

Then ask the client to tell you a story about the company products he has tried, or how he solves a problem, etc. The customer story question should begin with “Tell us a story about…” Customers will like the question, especially in case they have some recent interesting experiences to talk about.

3. Contact Permission

The information given by clients in a survey is confidential. You cannot use it in your content until you inform people that you are conducting some case studies. If they are interested in participating, you can use the valuable material you’ve got.

Contact permission question allows you to do 2 main things that are considered the key to high quality content:

• 1.      You are informing people that you want to create publicity material, including customer stories, which can draw attention of PR savvy respondents.
• 2.      You are getting their permission to go on with your questions and dip into their opinions.

Source: http://rankwinz.com/

3 Things SEO Clients Should Not Worry About

Of course, you desire your optimization campaign to be a success, however there are some details that have to be left to the professionals! There are several things SEO clients should never worry about.

Don’t Worry About Getting #1 Rankings

SEO is aimed at helping you to improve your business’ online presence. One element of the SEO’s job is making you reach the top of search engine rankings, however  it’s just one little part of the whole work process.

That is not about neglecting rankings altogether, but there is just one tool of all possible, which brings great success. Rankings cannot make it alone.

If you are continuously thinking about when you reach the #1 position in search engines, stop doing that! It is not going to happen as quickly as you want. Therefore, it should not be so eagerly waited.

As a rule, a strong #3 position import more than a #1 position. At the same time, there are websites which are too powerful for you to draw ahead of it without considerably increasing your financial resources, energy and time.

The finances may be better spent bringing other keywords to the first page. Having 80 keywords in the top 10 is much more valuable than a single #1 ranking!

Don’t Worry About Interacting on Every Social Platform

Thousands of social networks are used by Internet users. Some of them are more popular. Do you think you need to interact socially on every platform that exists to succeed? Actually, there are two or three platforms that can have any value for you.

Consult your SEO professional to choose social platforms that are best for you and your business.

Don’t Worry About Google's Panda and Penguin Updates

You should never worry about the next Penguin/Panda Update or other major algorithm change. Your SEO specialist should be in advance of Google to be Panda and Penguin proof before those updates were decided.

Therefore, your SEO’s strategies should be as kind as possible for all algorithm changes that have not happened yet. They need to be looking years down the road to determine how to ensure your website weathers any storm that Google can throw at us.

In case you have been negatively impacted by these updates, it might be quite time to look for a new SEO specialist.

Source: http://rankwinz.com/

Google to Shut Down its Orkut Social Network

 Google is going to shut down Orkut, the social networking service Google launched back in 2004,explaining that success in other business fields have made its existence obsolete. Orkut is going to be officially shut down on September 30, 2014, Google's engineering director Paulo Golgher said. The company will focus on more profitable and more popular business fields.

“Over the past few years, Blogger, Google+ and YouTube enjoy success, with communities appearing in every corner of the planet. Because the active development of these communities has pushed out Orkut, the company has decided to bid Orkut farewell,” Paulo Golgher said. “The company will devote the whole energy and all the resources on making other social platforms as useful and efficient as possible for the users.”

Until September 2016, Google has given users an opportunity to export profile data using its Google Takeout.

An archive of all public communities will be available online from 30 September 2014. In case users do not want their posts or name to be included in the community archive, they can remove Orkut permanently from your Google account. “It's been a great 10 years, and we apologize to those still actively using the service",  Paulo Golgher  said.

Traditionally, Google closes its services once in a while in spring-clean of its tools and projects to not waste resources and time on failed ideas.

Orkut was the very 1st attempt by Google to enter the social media market. It partially failed to earn much enthusiasm, however it was much sought after in Brazil.

Source: http://rankwinz.com/