Google’s search volume for
infographics dramatically increased more than 800 percent in just a few years,
according to Hubspot, and overall inforgraphic production has risen 1 percent
daily. The rising trend may point back to our learning preference. The Social
Science Research Network reported that 65 percent of people are visual
learners, making infographics and other images a crucial part of your content
marketing strategy.
Content marketers and
businesses are taking notice of infographics' power and popularity. KISSmettics
published 47 infographics in just two years, helping it generate 2,512,596
visitors and 41,142 backlinks from 3,741 unique domains in the same time
period. They have also received 41,359 tweets and 20,859 likes. The site
estimates that if it had spent just 5 cents per visitor, it would have amassed
a $125,000 bill. Its infographic and content-marketing efforts only cost around
$28,200.
Let’s look at how visuals
effect social media. Facebook photos command 53 percent more likes than the
average post. Image-based social networks such as Pinterest boasts over 70
million users with 70 percent located in the U.S. With a skyrocketing trend towards
visual information, businesses can benefit from creating infographics. Here’s
our round-up of three common mistakes made while creating infographics, and why
you should avoid them at all costs.
1. Too wordy. As referenced
above, 65 percent of people are visual learners. Of course, text can play an
important role by giving context and explaining the corresponding infographic
wherever necessary, but should be short in comparison to graphs and
illustrations. Go in order of importance and use graphs first. If you can’t
describe your point with a graph, find an illustration to use, with text
serving to give more context to the piece.
Spend some time on your
infographic’s design to make them more visually commanding. Make your
infographics stand out with big, bold numbers and statistics to support your
messaging. Check out the infographic The Most Popular Books of All Time, from
Love Reading as a compelling use of mixing graphs and illustration.
2. No branding. Consider the
three main purposes of infographics: expertise, driving referral traffic and
SEO. Brand your content to ensure your infographics help achieve all three
purposes. The simplest way to brand an infographic is by adding your company
name, logo and website address at the bottom to show ownership. Anyone planning
to share it by social media or repost it to their own site will know who to
link to without hunting down the information.
Remember to add your details
to the top of the infographic as well. If you are an expert in your industry or
niche, adding your logo and company name makes it easy for people to find you
and recognize your brand. New and emerging companies need every opportunity to
brand themselves to build recognition. Aside from making sure everyone knows
who you and your company are, branding an infographic can help protect it from
unscrupulous marketers passing off the infographic as their own.
Check out the infographic,
The High Cost of Multitasking, by Fuze, to see the ideal way to brand an
infographic. Notice their logo, business name and website address all displayed
attractively at the bottom.
3. Too long. According to
Neil Patel of KISSmetrics, an infographic shouldn’t have more than 6 main
points. Otherwise, you risk giving the reader too much information to digest.
Patel discovered
infographics with six main data points get more tweets than those with five or
seven. If it’s necessary to include more than six main data points, divide it
into several parts instead. Remember to let the reader know the infographic is
part of a series by adding serial numbers so they can follow along accordingly.
Or add a line at the bottom of your infographic asking your audience to read
the rest of the series.
Infographics can be short
and still serve a powerful punch, but also shouldn’t be rushed. They require
care and time before your business will benefit from SEO and social-media
recognition. Get started by making your infographics easily shareable by adding
social-media widgets on your site or blog posts, and asking your audience to
spread the word.
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