10 Marketing Tricks

Marketing is the life blood of any start-up. Otherwise, the company is going to lose the battle. Here you can find some solutions for those entrepreneurs who are looking to boost their productivity with minimum effort. Look at the following suggestions given by some of professional marketing people. Moreover, it is surprising that some of solutions are really simple!

Social Media

1. Boost your posts. Boost your social media content. It becomes harder for businesses to receive a response. So give your content a paid boost. In case you have about 100 likes on your page, you will see a 'boost' button at the bottom of each post. You can make your message out to thousands of unique users just for $30.

2. Load up on data, and do it quickly. “Facebook advertising can deliver the cheapest CPM's in online marketing with the ability to test ad efficiency in real-time. Use the power editor "duplicate" tool to create hundreds of ads and change one element per ad. Give these a small budget, and you'll quickly see what works and what doesn't without breaking the bank. Double down on the ones that work, and kill the ones that don't.”

3. Retweet and engage “Don’t just tweet out stuff about your company. Engage with other companies, your customers and thought leaders in your market. Retweet their tweets and add your thoughts. Respond to tweets that aren’t directed at you and give your thoughts on those. Followers will start flowing your way.”

Advertising

4. Explore pay-per-click advertising. Google isn’t the only show in town when it comes to pay-per-click advertising. “Google has the most volume when it comes to their ad network. But they’re far from the only option. Bing provides great results for businesses targeting the baby boomer generation. You can also look into Google Search Partner Networks for other opportunities for higher ROI.”

5. One ad per keyword. “If you’re running a campaign with a dozen keywords and only have one ad, then you’re throwing money away. Create specific ad groups that target single keywords. Then create two to three ads for that one keyword. See which ad works best, then run with it.”

Public relations

6. Don’t brag, give real value. “The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given area—not in hearing promotional information from you. By thinking of your readers’ needs first—not your own self-interests—you will receive business traction and audience engagement beyond your dreams.”

7. One sentence “Here’s a pro tip that’s extremely obvious, but often completely ignored by entrepreneurs everywhere: You should be able to explain your startup in one sentence. That’s it. No exceptions.”

SEO

8. Poach your competitors’ mentions. “Create a Google Alert for your competitors’ brand names. Find out where they are being mentioned and in what context. Then, see if there’s opportunities to be mentioned alongside of them. Many times journalists and editors will write about one brand and be open to including a similar brand for parity.”

Email marketing

9. Trim your subjects. "Get an immediate lift in email marketing revenue by reducing your subject lines to only one word. Choose that word carefully. It should induce irresistible curiosity, while staying relevant to your message. With the right word, your open rates will skyrocket. Do some testing to really dial it in."

Outdoor advertising

10. Think outside the box. “Get creative when working with a budget and with advertisers. A client of mine recently secured a ‘pay for performance’ billboard on one of the busiest stretches of an interstate. They only pay the billboard agency if a sale results from that billboard. You’d be surprised what you can get accomplished if you only ask.”

Source: http://rankwinz.com/