Luckily, today we have plenty of opportunities when it comes to marketing a
brand or business online.
It is no longer news that two of the most
powerful ways to bring huge traffic and leads back to your website is by means of Google Ads and Facebook
Ads.
Either you want to focus your marketing efforts
on Google or Facebook, both platforms will provide you with instant access to
hundreds if not millions of users. At the same time, you will also have the necessary
tools to reach your target audience faster and easier than ever.
Beyond any doubt, Google is the leading website and search engine in the whole
world. As a result, it provides what seems to be a limitless number of users
making searches via its database every second daily. In addition, Google cashes
in like a crazy machine. You have definitely noticed how much of the screen
space is now filled with paid ads. Therefore, advertising with the help of Google
searches has become an effective tool to drive customers.
On the other side, there if Facebook that had quickly found itself as one
of the most addictive social networks in the world today. Even if people don’t
usually search for specific content via Facebook, each user is a major source
of demographics and data, which helps marketers to easily optimize and target
their ad campaigns.
Google
Ads vs. Facebook Ads
Driving huge traffic and bringing new potential
customers is all about engagement and delivering your message to the right
audience. Therefore, you can use landing pages via Google Ads or short lead
generation forms via Facebook Ads.
Regardless of the method or platform you use, Google and Facebook must
both be at the top of your list of effective tools.
Here are a few of the major reasons why.
· Today
there are over 3 billion users on the web. Reaching them through Google and
Facebookare two of the most powerful ways that guarantee success. If we look at
the Facebook Ads platform, we discover that there are over 1.28 billion active
users per month, which means over a trillion page views monthly.
· If
you consider to use Google for your marketing campaigns, you can select and
track your audience based on geographic location, demographics, keyword
targeting, language, device used, and more. When creating ads through Facebook,
it's all about taking advantage of the power of demographic target, including
location, interests and behaviors, user demographics, and custom audiences. Both platforms are optimized for complete mobile advertising.
·
Who Is the Winner?
It is clear enough that both companies are winners. But, it also depends on what exactly you want to achieve through your advertising. If you are interested in immediate sales, then Google Ads is best; while Facebook is a perfect tool for those who want to focus on followers and lead generation. In other words, it’s up to you!
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