5 best ways to use LinkedIn

We all know that the social media platforms have gained a lot in the search engine world. When it comes to reputation and popularity, the social media are the ones promising the most. Here you can “meet” people and play with them. Here you can find what they like the most and what they don’t like at all. It is pretty simple, you have everything in front of you. And LinkedIn is on the top, especially when it comes to your reputation. Let’s take a look at the greatest 5 ways to boost your name:

1. You need to optimize your profile or your post with appropriate keywords. Since this social media platform works pretty similar to the search engines, the keywords and the words you choose are very important. You will be found easier and you will look more professional.
2. You need to do a little bragging. And what does this mean? It means that you need to brag about your wins and awards, and about other amazing stuff that happened to you. This will make you trustworthy and it will seem like you are excellent at your work.
3. You need to make as many connections as you can, and these connections should be real. This is a form of networking working pretty well on LinkedIn. You can connect with anyone here, regardless whether you know them or not. This helps your profile building and gives you some kind of credibility. However, don’t exaggerate with your connections. Keep it professional.
4. You need to join professional groups. This is a tool you definitely need to use at its best. You can join any groups you like, but make sure you are joining the ones that will help you boost your profile and give you some real results. For instance, if you are a doctor, you have nothing to do in a designers’ group. Just remember, joining the right groups can really help your reputation and popularity in the professional area.
5. You need to consider blogging. LinkedIn has its own blogging platform, so you need to make the most of it. Even if you haven’t written in your life on a blog, it is not a problem. As was mentioned above, keep it professional and positive.

The LinkedIn platform is a very good way to make a name for yourself in the business field. Keep it simple, straightforward and professional, and you will boost your reputation in no time.

2015 Planning: What Does Your SEO Strategy Look Like Next Year?

It became a tradition for the SEOs to talk prospects and predictions for the next year at the end of the current year. Therefore, I will do the same and give you some insights. The first thing we should do is to look back at everything what has happened this year, and based on this, try to predict the game changers for the next one, 2015. And how could you do that? Well, let me tell you.

First of all, you should talk to your stakeholders and to the people who have invested in this. The discussion should be an easy one. At its bases, you need to ask a couple of questions like: What do you want for 2015? What do you want to gain and accomplish? What exactly you didn’t like in 2014? Have you ever thought what would you like being different next year? This kind of questions will help you understand the downsides and the upsides, and make an idea about what is next.

Second, get all the data you have. It is the perfect period of year to do so. Look at your stats and see what they have to show you. The amount of data you have gotten during a year will tell you a lot about what happened in 2014. There are many times when you told yourself or a customer that you have not enough data to make a conclusion or it is too soon to tell something, or I need more information prior to making assumptions and so on. However, now, at the end of the year, you have all the information possible to draw conclusions and make assumptions. And this is exactly what you need to do, because your stats will tell you everything possible about your work and you will be able to predict the situation for 2015.

The third thing, and one of the hardest when it comes to SEO, is the timing. Creating quality backlinks and trying to manage a good advertising campaign is not easy. And unlike any other online promotion campaign, the SEO is not a “right away” kind of marketing. This is very hard to explain to the people who don’t know much about the search engine optimization field. In order to create a good and long-lasting SEO campaign you need time, and no the time to literally do it, but the time for it to start being lucrative. Yet, when it does, you can have it all.  This, of course, in case you had a quality campaign full of white kind of things.

Rankwinz

3 Ways Google Penalties Have Pulled SEO Out of the Gutter

Have you ever thought about an SEO professional and what requires being one? Well, first of all, he or she needs to know everything about the online market and online marketing, and this means an SEO expert should be good at marketing and advertising, writing, have technical skills, be versed in public relations and able to undertake an analysis task. It is not easy to manage to stay on top of your colleagues, but when you truly love what you do, you will be, since you will work hard to get where you want to be, even if it means you need to learn constantly and be update permanently.

You need to understand that SEO has a lot of subfields, and in order to be a good specialist, you need to have an idea about all of them. Before 2012, there were no real rules in the SEO world. One could have used any kind of backlinks they desire. The black and white SEO didn’t have a barrier and it was not very clear what is good to do and what is not. As a result, the chances to get penalized by Google were almost nonexistent. In 2012, the first Google algorithm update came in and the penalties started rolling out. It was pretty scary, because every single website was vulnerable and could be hurt.

There are two main sides: the one who thinks it is better with these Google algorithms that enhance the search engine ranking, and the one who thinks it is worse. Let’s just say that Penguin, Panda and so on have clarified the rules, draw a line between good and bad, made every SEO specialist and website owner to think bigger and to look beyond the links. At the same time, it made the SEO field not a race for the top anymore, but a race for quality, which means looking and finding other “pure” ways of getting higher to the top.

I, Rankwinz, think that this is more of a good think than a bad one. It clarified the chaos in this industry and made it more rules-following. There is no doubt that it is not easy, but for sure it is much more enjoyable to do it. Basically, the Google updates made everyone think outside the box, thus discovering other methods to get popular and known on the internet, besides the backlinks and only page one ranking.

5 best SEO strategies for 2015

The SEO field works entirely on the “orders” placed by the big search engines, such as Google, so to speak. To manage to get your SEO strategy to work, you need to know everything there is to know about updates and algorithms. For this reason, I want to present to you the best 5 search engine ranking techniques that will still work in the upcoming year.

First one is widen the internet for Hummingbird-friendly keywords. As I was telling you in one of my previous articles, it is very important to choose the right keywords, along with the most suitable and reasonable ones. The keyword strategy, no matter the updates an algorithm has, will still work in every single case.

Second strategy would be to hone your website’s URL structure. This means that you have to pay more attention creating the URLs and their structure. You need to polish them and make them better, considering that this is one of the most important steps for you to get to the top.

Third technique, a very logical and predictable one, is your backlinks. This is something you always should have done correctly. However, the 2015 year is a special one for your quality backlinks. You need to focus and use fewer and only hard-earned links. You will not have tons of links, but you will have some trusted ones, links that are coming from other trusted websites and which can get you more authority and better rankings.

Fourth strategy is actually more of a suggestion than a technique itself. And this recommendation is to look and see beyond the personalized search results. This is a very narrow-style thinking. You need to think more globally, and of course, every time when you want to satisfy a search engine, think how to satisfy a person – a visitor, a user, a customer. Start with this and go from there.

Fifth tip, and the last one, is to consider secure encryption. With this, a professional expert, such as Rankwinz, can help you anytime. Keep in mind, there is some SEO stuff you can take care of by yourself, and there are some SEO things that only an expert in this field could manage accordingly. The search engine optimization area is a very large one and has a lot of subfields. In order to get your website to the top of the most used search engine, Google, you need to employ them all, or at least as many as possible.

Building Links in the Online Marketing

Regardless of the area or niche you are working in, there are always competitors. The first thing we all tend to do is to compete with our competitors. However, this strategy is not the best one. Knowing your competitors in person and having some kind of positive relationship with him or her can be pretty lucrative. When it comes to the search engine ranking, the worlds is in a bigger competition than ever. Yet, there is a solution. You can always use the so-called intermediate websites. This way you will not be linking only to one website or competitor, you will benefit from all of the contacts among your internet-based competitors.

You need to find some companies and websites from related areas but which are not in direct competition with you, thus being able to employ quality backlinks. You can go to the conferences or to the network events that are organized regularly. Attending such kind of parties gives you the possibility to get in touch with various representatives from numerous companies. Of course, you can also go to the so-called online marketing events and meet online people and representatives. The main focus for you should be their online team. And while you are connecting, your goal is to get their links and to put your backlinks on their websites.

An interesting thing to remember here is the fact that the most value links are coming from the large corporations’ websites and worldwide or multi-national companies. However, pretty weird is that their online marketing campaign is usually carried out by inexperienced and not genuine experts in SEO and internet marketing. Therefore, you can always tell them about the SEO services and create a joint promotion campaign by discussing with the business unit. You can tell them about any important thing your website has to offer.

Without a doubt, there are only a few people in an organization or a big company who understand the concept of link-building and, most importantly, its value for the Google’s rankings. Your job is to make them understand and suggest them to use professional SEO packages, for example the ones from Rankwinz, and convince them to place your link on their websites. This is not easy to carry out, and you need to prepare yourself for everything. Just make sure you have all the leverage you need and you are well-informed on everything your competitor may need to hear from you regarding their online marketing campaign.

Structured Snippets vs. Rich Snippets for SEO

For anyone who don’t determine what Snippets are, these are the basic informational lines that appear beneath the titles and headings of your Google results. The 2-line text the thing is combined with the title on the search engines when searching for something, these represent the so-called snippets. Everybody knows that Google is actually dedicated and devoted to improve permanently its search results. Because of this , why it can make regularly updates, changes its ranking algorithm etc.

Together with the algorithm and updates, in addition, it is quite committed to deliver rich and structured snippets towards the users. These rich snippets exists for usually the one purpose to further improve and increase the results, thus supplying the users more in depth information regarding whatever they are looking for. However, there are also structured snippets on the search engine ranking. These are the basic ones that supply more specific information regarding a query in accordance with the aggregated web results. Basically, here you have two kinds of snippets meant to alleviate the users’ experience, and you need to realize the way you use them as a way to have good search engine ranking for your website.

And the initial thing you have to know this is exactly how accomplishes this change the click-through rates. Allow me to share two main directions: some individuals are saying that giving a lot of information about the search engine rankings pages will reduce and reduce the click-through rates and, as being a results, the organic traffic; and in addition there are people who are saying precisely the opposite. It is possible to opt for the direction you prefer probably the most in terms of SEO and quality backlinks, just make sure you need to do just what it perfect for your website.

Regardless that you pick, you must make sure that the snippets are accurate. And this can be done by comprehending the differences between rich snippets and structured snippets. First of all, the rich snippets require that you should structure the info in a specific way so Google can read it. At the same time, the structured snippets are pulled automatically through the aggregated website’s data. Just in case you need someone to carry out the challenging task to getting the ideal snippets for search engines like google, Rankwinz will be your man. Of course, there are some other differences between the aforementioned kinds of snippets, plus an SEO professional knows them all and employs this information in the most reasonable way possible. This sort of Search engine optimization services is the thing you need.

Market And Keyword Research in 2015

Even though the latest Google algorithm update, Hummingbird, has produced a small amount of a chaos round the SEO world, in the end, it can be a greater portion of a good thing rather a poor one. To start with, they have this amazing power freeing us from the competition. And precisely what does this exactly mean? It implies that before Hummingbird, we all were required to compete for any limited variety of keywords, top keywords, which were the key base for the major search engines ranking.

This subfield of your backlinks was easy enough until the latest Google update. Anyone that planned to build a website might go and make use of the so-called Google Keyword Planner, after which just utilize the keywords it has given. With the present moment, the trick doesn’t work such as this anymore. Now, you need to go, choose and make use of only relevant keyword. Which means that all these tool or another tools don’t have a similar importance as they did, because you should pick up your personal relevant keywords and never make use of the ones the Planner provides you with. Of course, you can still take advantage of this tool to present you a hint, just make sure have before you all of the keywords it gave you, go through them and remove from your list all of the irrelevant and unnecessary keywords.

This was only the first step. The 2nd the first is to undertake some analysis. Along with the tool you require here is the KEI, or often known as keyword effectiveness index. This is a lot preferable to use compared to the old search-volume metric, and in addition to the keyword difficulty score you will observe how hard or how simple is to buy high rankings. Undoubtedly, you should not forget about the quality backlinks and also other important stuff you should use.

When the above two steps are carried out, you should finalize your list by learning the difficulty of you to outrank the competitors for every keyword you might have chosen. If you want an expert advice, accept it from Rankwinz. You should think about factors like the on-page SEO, quality backlinks, domain authority, content and so forth. Only by evaluating whatever you have performed, you are able to understand in which you stand and what exactly your opportunities are. The SEO packages usually include everything you need for your web site to be the best one on the market, and you must pick the greatest expert out there.

Google updates along with their importance for SEO world

The Google update for webmasters - blocking JavaScript and CSS - can affect hardly the indexing and ranking of your respective website. It is a extremely important tool to the SEO promotion in case of each website. Now, using the new Google update, it is obvious that you should locate the best method of working with it. You don’ need or need to block your JavaScript, your image files or CSS which your website uses. They could bring more good for your webpage than harm it. The major search engines ranking functions by using every useful little piece of information it may get.

You have to know the Google team made it clearly for every SEO expert and owner of any website who is employing search engine ranking to market its website that allowing the GoogleBot to get into your information is the proper move to make: “This provides you optimal rendering and indexing for your personal site. Disallowing crawling of JavaScript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your site content and may result in suboptimal rankings.” As a conclusion, something you thought is harmful to your ranking is definitely pretty decent and may help you a great deal if performed correcly.

However, it cannot be as easy as this, right?! Therefore, each of the webmasters need to know that it upgraded system is requiring some changes during this process. Another warning form Google came for that indexing system’s display, and states that you cannot view any further this indexing system such as a text-only browser. So that you can inform yourself on any changes Google made and on any advice and suggestions it produces in you, just made a bit of research and use every one of the data offered to you.

You need to understand that in any case and also in any scenario, the most suitable choice is definitely to obtain the best option SEO packages to your website and perform an expert marketing campaign, which ought to be done by experts and specialists. An illustration is definitely the updated Fetch and Render. The Google Fetch can now be used like a diagnostic tool, designed particularly for allowing the webmasters to simulate the Google’s URL crawling with a specific website. This is a very beneficial tool because it gives you a lot of information you need to ensure that you to take the better of it. This kind of specialist, who is able to comprehend the changes and the updated and employs them right away, is Rankwinz. For additional information, do you know what to perform.

SEO and Google algorithms

Regularly, Google updates its algorithm intended to find and send to sandbox the websites that utilize black hat SEO in an exceedingly exaggerate and damaging way. However, because this is required to do, in addition there are a lot of websites which is often hurt with this regardless of whether doing everything correctly. That is why, the SEO services experts and companies from around the globe are preparing for the brand new Google algorithm. Usually, this is the time of the year when Google enjoys to bring “good news” to the SEOs. Preparing for the update actually means preparing for the inevitable; because all you can do is to ensure that every strategy you employ is really a white hat one and hope the new algorithm will not likely hit you.

To acquire to the top level and also to stay there, one of the most important things will be the quality backlinks technique. The accent this is around the word “quality”. The clients and websites’ owners that have been hit by Penguin 2.1 and three. are incredibly skeptical with regards to using backlinks. This really is pretty understandable since the above mentioned update impacted very difficult the online sites. Therefore, a good question can be whether these links could achieve good rankings or otherwise. The various search engines work pretty similar, but Google is one that helps to make the trend.

Even if you made all things in your power to only have not dangerous links, you cannot make sure of this. This is why you need to employ a professional SEO expert, like Rankwinz. Every website has harmful links and whenever the Google updates will likely be launched, a lot of the websites ranking high will fall hard. Therefore, you must use the matter within your hand and fit everything in inside your capacity to manage this fall and make it the softer one.

There are different kinds of backlinks, and you should be mindful who you opt to backlink to. On the net, many existing links are to spammers and to bad neighborhoods, thus harming your website and damaging your image. As a result, your ranking will fall and the site’s indexing will be hit hard. Yet, all of this could be managed and also the fall might be soften, you just need a search engine optimization expert which will go ahead and take matter in his hands and execute this kind of challenging task. When you choose your expert, be sure you hold the most lucrative and reasonable one on the web market.

By far the most lucrative SEO choice on Fiverr

A lot of people think about search engine marketing as being simply a one-time needed solution, and that is why they encounter only bad results on their way. The SEO is not merely a tool to take care of something precisely what is wrong, it will be the best solution for you to make your website floating in warm waters. There exists a concept quite popular here of web marketing, it is called Website Visibility SEO, and at its base it relates to the quantity of visitors you get. And for you to experience a high visibility, meaning getting plenty of visitors and customers in the event the case, you need to employ the SEO strategies on a regular basis rather than just developing a one-night stand with it.

To maintain your site’s visibility inside a positive way, you will find a few things to select from. And the first this is to obtain and spend money on the website quality content. In case you have high-quality content, you currently have taken the initial step on the ladder to the very top. As well as that, you need to create organic and natural backlinks, not only links for “covering the territory” issue. Exactly like the information, your links should be seo services, and you should improve your content also consistently.

The most important thing to be aware of here is always that all by yourself is very hard and pretty hard to undertake this kind of task. Therefore, the most effective option is to use and utilize only professional SEO services. As well as the main principle of the expert SEO services is always to help make your website as valuable as you possibly can about the current online market. Rankwinz is really a genuine professional in this particular field; therefore its services will drive the greatest organic search traffic in the foreseeable future.

In order to determine what your site needs for future years, you should keep yourself up-to-date with the latest SEO news and in addition with the important Google updates. This gives you a good head start and in addition an awareness of your online advertising and marketing, this provides you with you the ability to choose simply the best for your website. The online presence is everything these days, so you have to be on the top of the items whatever. Produce a good impression for both human visitors and search engines, and you will have the greatest visibility on the net.